Drink wolf’s milk from shaman
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This document describes a natural energy drink called Wolf's Milk that is marketed as providing the strength, energy, and freedom of wolves. It discusses how shamans in Canada traditionally produced the drink and how a research expedition rediscovered it. The document outlines the target customer segments for Wolf's Milk and positions it as a healthier alternative to other energy drinks, providing long-lasting natural energy from ingredients like milk, vitamins, and caffeine. Finally, it briefly summarizes the business model for Wolf's Milk, including key activities, partners, resources, revenue streams, and costs.
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Drink wolf’s milk from shaman
- 1. Drink Wolf’s Milk from Shaman Try it and you will get the magical power of wolf!
- 2. Do you want to get the magical power of wolf? Energy just like Wolf’s Strong as a Wolf Free as a Wolf
- 3. How it all began? Many years ago Canada's Indian shamans used this drink to replenish their strength. The white drink, which they produced in the remote village of Winterhouse and which was helping them to survive harch Canadian winters, was called Wolfmilk as a tribute to wolves, whose strength and stamina shamans were in awe of. In 2007 a research expedition accidentally discovered this drink for the world. They found an investor — a hunter and a multimillionaire, in love with Canada's nature, history and customs, who invested the money to bring this unique product to the market. Now it is your time to try Wolf’s Milk!
- 4. For • For active people in need of energy boost • Who need to get wolf's power and freedom • The Wolf's Milk is a NATURAL drink with vitamins and minerals • That provides long-lasting energy for your body and mind
- 5. Unlike Our Product • Unlike other various energy drinks with additives and high sugar content • Our product offers natural energy drink to let you be energetic, strong and free as the shaman’s wolf.
- 6. Business Model of Energy Drink
- 7. Customer segment • Young men • Long distance and night taxi • Athletes drivers • Active people • Clubbers • Students • All those working and in need of energy boost
- 8. Value Propositions • Increases energy • Improves concentration • Tones up your brain • Supports metabolism • Increases efficiency 24/7 • Gives strength
- 9. Channels • Retailers • Hotels, restaurants, cafes • Supermarkets
- 10. Customer Relationships • Outdoor advertising • Advertising in gyms and nightclubs • Online advertising (banner) • Leaflet distribution of in supermarkets • Internet forum (web site) • Social Networks • Brand Clothes • Sponsorship
- 11. Revenue Streams Sale of the line of drinks: • Energy just like Wolf’s • Strong as a Wolf • Free as a Wolf
- 12. Key Resources • Production: Production: beverage production equipment, resources (ingredients) for the beverage production (water, milk, wolf, vitamins, caffeine, etc), bottling equipment. • Qualified Staff, Department of Management and Sales. • Finance for Startup.
- 13. Key Activities • Develop a marketing concept • Drink production • Cooperation with the distribution channels, signing futures contracts with wholesale distributors • Advertising the drink
- 14. Key Partners • Ingredient suppliers (juice producers, fruit farms, distilleries, caffeine producers, pharmaceutical companies etc.) • Suppliers of equipment and containers • Distributors, retailers, supermarkets • Advertising Agencies
- 15. Cost Structure • Production plant, equipment procurement, production management • Fixed and variable costs • Advertising and Marketing Cost Structure Startup Fixed and Varaable Advertising