A plan for a sustainable drinking water system in Barcelona. Research & Development starting with intensive desk research, then surveys, interviews and a deep look at existing systems, word wide.

1. Sustainable Design Marius Quintana O

2. Marcus Miguel Valentino d r I n k d I f f e r e n t We drink different

3. WATER W O RLD FACT d r I n k d I f f e r e n t

4. 29% Earth 1.54 % Agriculture , 0.44 % Industry , 0.22 % Human d r I n k d I f f e r e n t Planet 97 % Oceans, 2.4 % Glaciers and Polar Ice Caps 1.6 % Under ground, 0.6 % Rivers, Lakes , 0.001 % Vapor in the air 2.2 % Drinkable Water 71% Water

5. WATER W O RLD FACT d r I n k d I f f e r e n t

6. WATER W O RLD FACT

7. WATER W O RLD FACT In Europe the water is mainly provided by 3 corporations. Thames Vivendi Suez : Aguas de Barcelona d r I n k d I f f e r e n t

8. WATER W O RLD FACT 3 most profitable business, New economy € 300.000 Million a year Business Blue Gold $ $ $ $ $ d r I n k d I f f e r e n t

9. WATER W O RLD FACT € 22.000 million to provide water to hole of the world € 72.000 million is spend in bottle water each year UN. d r I n k d I f f e r e n t

10. BARCEL O NA FACT The lowest tap water use per capita in Europe 109 Liters / Day / Person d r I n k d I f f e r e n t According to The Ajuntamiento

11. Several years of drought recently, water restrictions BARCEL O NA FACT d r I n k d I f f e r e n t

12. Four mayor Sources: - Cuenca del Besos (Reservoir) - Cuenca del Llobregat (Reservoir) - Cuenca del Ter - Sant Joan Despi (Desalination) 24% d r I n k d I f f e r e n t

13. BARCEL O NA FACT d r I n k d I f f e r e n t

14. HOW ABOUT Y O U? d r I n k d I f f e r e n t

15. d r I n k d I f f e r e n t Survey & Interview The user Profile for this investigation is a person from 20 to 60 year old that is in the go (from house to the office or moves around throw the city) and needs to get hydrated and buys bottled water. Is a user that can feels inconvenience buying so many plastic bottles because they feel they are contaminating the environment. Ethically responsible with the environment

16. Survey & Interview d r I n k d I f f e r e n t WHY BOTTLED WATER?

17. d r I n k d I f f e r e n t The result of the survey Only 3 out of 10 of the surveyed stated that they drink tap water. The main reasons for buying bottled water were that they perceive bottled water as: healthier, purer, tastier, smelling better and because of habits. Maria de la Cruz, Gracia Age: 30 I don’t drink tap water, I think the tap water is not very bad, but not good . I buy about 2 bottled of 50cl water per day. I don’t use jug to drink water, and I would reuse the plastic bottle to refill water because it is cheaper and recycle , is good for environment. Survey & Interview

18. d r I n k d I f f e r e n t Marco and Juan Age: 13 One of them drink tap water, but the other no. Because of the location. One is living in north of Barcelona and the other living in South of Barcelona. Tap water from the north of Barcelona is cleaner . Both of them don’t use jug to drink water because they are lazy to carry the container on the way. They will also reuse the plastic bottle to refill water. Because it is cheaper and recycle. One like “flavor water” but the other don’t because he think that water is normal. Survey & Interview

19. d r I n k d I f f e r e n t Miguel, San Sebastian Age: 46 I don’t drink tap water in Barcelona because I think they don’t have filter in here. I buy bottled water for drink because I think that it’s is cleaner and healthier . I brought about 3 1Litre bottled water per day. I don’t like to use jug to drink water. I am lazy to carry it all the day. I don’t like flavor water because I think water is water . Usually I don’t reuse the plastic bottle to refill water. Survey & Interview

20. d r I n k d I f f e r e n t Paco Castillo Age: 52 I don’t drink tap water in Barcelona and I buy bottled water for drink because I think it’s is healthier . I buy about 2 bottled of 50cl water per day. I don’t use jug to drink water. I don’t like to carry it . I don’t like flavor water because I think water is water . I don’t reuse the plastic bottle. Most people have their preferred brands, yet Price is most important Survey & Interview

21. d r I n k d I f f e r e n t Extreme User Pr o file Yi – Ling Age: 30 Gender : Female Profession : MD Student IED Liters/ Day : 1.5 L Yi - Ling is a very healthy Person, She likes to get her food in organic places preferably, and has water with her all the time, She is very concerned that by consuming bottled water she is contaminating to the environment but she doesn't refill the small bottles more than one time because she found out that plastic bottles contaminated the water after some time. • Buying filters to have at home. • Having big containers in stationary places to refill a small bottle. • Making an effort and drinking tap water some times.

22. d r I n k d I f f e r e n t Extreme User Pr o file

23. NEEDS O d r I n k d I f f e r e n t

24. d r I n k d I f f e r e n t User Political 1,8 L a Day Clean Taste Perception - Fresh - Pure - Healthy Private Alternative Public Alternative Habits Smell Easy to buy Easy to Carry Environment Economical More Water More Recycling Distribute % Usage Less Garbage Private Recycle Affordable Accessible Public Alternative Private Alternative

25. BRAINST O RM d r I n k d I f f e r e n t

26. Better Perception d r I n k d I f f e r e n t

27. Water Supplier d r I n k d I f f e r e n t

28. Refillable d r I n k d I f f e r e n t

29. SOLUTI O N d r I n k d I f f e r e n t

30. User Political Environment Economical d r I n k d I f f e r e n t Refillable Taste Good for geographic Healthier Recycle Water = Water Easier to drink Water Supplier Better Perception Service Responsibility Cheaper Time Located experience Location carrying On the street Material

31. d r I n k d I f f e r e n t CAMPAIGNS

32. d r I n k d I f f e r e n t ADVERTISMENT

33. * 1,547 F O UNTAINS in BARCELONA According to The Ajuntamiento d r I n k d I f f e r e n t

34. Sources of drinking water: 278,446 m³ / year Water consumption in these sources during 1999 d r I n k d I f f e r e n t

35. = + d r I n k d I f f e r e n t Water from fountain Filter Refillable Clean Healthier Cheaper Soluti o n

36. ! Thanks d r I n k d I f f e r e n t