presentation about scented candle business proposal

1. CANDLE
Dream
Scent
CANDLE
Bachelor of Science in Accountancy
DECEMBER 2023

2. LIST OF
CONTENTS
S.W.O.T ANALYSIS
06
01 COMPANY NAME AND LOGO
02 TAGLINE
03 NATURE OF BUSINESS
04 MISSION & VISION
05 LOCATION
08 PACKAGING
DESCRIPTION OF PRODUCTS AND
SERVICES
07

3. LIST OF
CONTENTS
09 MARKETING & SALES STRATEGY
10 COMPETITORS
11 FINANCIAL PLAN
04 ORGANIZATIONAL
STRUCTURE

4. CANDLE
DREAM SCENT
NAME & LOGO
The company name “Dream Scents” was
formed based on the goal of the owner to the
consumers. Dream Scents could be seen as
catchy and memorable. It may also
communicate the idea that these candles
offer a unique and desirable sensory
experience, encouraging customers to
associate the brand with pleasant dreams
and positive emotions.
Company

5. CANDLE
DREAM SCENT
NAME & LOGO
The gray ticket style with a white border
denotes sophistication, coolness, and lack of
boredom. The glitter design on the top of the
candle represents a vibrant and enthusiastic
atmosphere where the company strives to
fulfill the demands and desires of its
customers, and we believe that the product
we make is the best and most distinctive of
all. Lastly, the Candle is the product we
provide to the market.
Company

6. The phrase "Experience the Magic of Scents" alludes to a call to delve
into the alluring and enthralling realm of scents.
Company
TAGLINE

7. The nature of the business focuses on manufacturing, which uses
parts or components of raw materials to make candles and sells
them directly to customers or indirectly through retailers that sell
arts and crafts, like boutiques, gift shops, and other retail locations.
This business specializes in producing scented candles and provides
its target market with a variety of options, including personalized
scented candles, ready-made candles with adorable designs on top,
and original plain-design scented candles.
Nature of
BUSINESS

8. MISSION
At Dream Scents Company,
our mission is to enrich lives
through the enchanting
power of fragrance. We are
committed to crafting
exceptional, eco-conscious
candles that not only fill your
spaces with dreamlike
aromas but also contribute to
the well-being of our planet.

9. VISION
To be the local's top supplier of
scented candles, recognized for
our dedication to quality,
creativity, and environmental
responsibility throughout the
production process. In the
future, we see our dream scents
candles not only improving
atmospheres but also leading
the way in ethical and
sustainable business practices
that benefit the environment
and our customers.

10. LOCATION
Dream
Scent
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11. S.W.O.T
ANALYSIS
The SWOT analysis is a description
of our advantages, disadvantages,
opportunities, and threats that
could either positively or
negatively impact us as we
conduct business in Manila, the
Philippines, and throughout the
United States of America. The
crucial SWOT analysis that was
carried out is shown below
regarding Dream scent:
25K+

12. Description of
PRODUCTS &
SERVICES
Dream Scents candles are not like the
typical candles purchased at the store. The
majority of candles are made of paraffin
wax, a chemically bleached petroleum
waste product that, when burned, releases
the extremely harmful chemicals toluene
and benzene, both of which are
recognized carcinogens. However, we offer
healthy scented candles which is soy wax
that are devoid of organic chemicals with
Dream Scents candles.
VALUE PROPOSITION

13. Description of
PRODUCTS &
SERVICES
Dream Scents provides luxurious candles
at reasonable prices that even those from
lower social classes can purchase. We
guarantee our clients that the efficacy of
our scented candles has been tried and
evaluated. To draw in more clients during
the first week of operation, we will run a
"Buy 2 take 1" promo.
MARKET OFFERING

14. PACKAGING
Dream
Scent
Price will start at 150php per 100grams. Any design, scents and style of their
choice, Price may differ if it is more than 100grams.

15. STRATEGY
Marketing &
Sales
Within the larger home fragrance sector, the dream scents candle serves customers looking for aesthetically pleasing and
aromatic products to improve their living areas. The following are salient features of the scented candle industry:

16. STRATEGY
Marketing &
Sales
Within the larger home fragrance sector, the dream scents candle serves customers looking for aesthetically pleasing and
aromatic products to improve their living areas. The following are salient features of the scented candle industry:

17. STRATEGY
Marketing &
Sales
Within the larger home fragrance sector, the dream scents candle serves customers looking for aesthetically pleasing and
aromatic products to improve their living areas. The following are salient features of the scented candle industry:

18. STRATEGY
Marketing &
Sales
Within the larger home fragrance sector, the dream scents candle serves customers looking for aesthetically pleasing and
aromatic products to improve their living areas. The following are salient features of the scented candle industry:

19. Marketing &
Sales
STRATEGY
Within the larger home fragrance
sector, the dream scents candle
serves customers looking for
aesthetically pleasing and aromatic
products to improve their living
areas. The following are salient
features of the scented candle
industry:

20. Marketing &
Sales
STRATEGY
Within the larger home fragrance
sector, the dream scents candle
serves customers looking for
aesthetically pleasing and aromatic
products to improve their living
areas. The following are salient
features of the scented candle
industry:

21. COMPETITORS
Dream
Scent
Every business face competition, which
pushes companies to increase their
productivity, inventiveness, and
responsiveness to win over customers. The
competitive analysis of leading companies
in the Philippine candle market, such as
Bath & Body Works Direct, Inc., Wix Cozy
Home, Yankee Candle Philippines, The
Candleroom, and Lumi Candles, is covered in
detail in this study along with other
significant and niche players.

22. FINANCIAL PLAN
Dream
Scent
The first few months of operation are expected to require P50,000 in start-up
costs, which will be covered by a P10,000 cash investment from each of the five (5)
owners. The money will go toward covering operational costs like rent, supplies,
utilities, and advertising.
All subsequent business expenses will be paid for with the net income from sales.
Dream Scents is expected to keep expanding annually as more people become
aware of the advantages of burning scented soy wax candles.

23. FINANCIAL PLAN
Dream
Scent
Dream Scents expects that the busiest months for the company will be April,
November, December, and January due to Holy Week, All Saints' Day, Christmas
Day, and increased demand for Christmas gifts in these months. Last but not least,
January is New Year's Day, and people wish to begin their first day of the year in
harmony and tranquility.
Technology use will significantly increase product exposure and sales, not just in
Bulacan but also throughout the Philippines and, ideally, worldwide. A strong
marketing campaign will be introduced concurrently. Owing to the product's
distinctiveness, both new and returning customers will be crucial to total sales.

24. TEAM
Manageme
nt

25. TEAM
Manageme
nt

26. TEAM
Manageme
nt

27. STRUCTURE
Organizatio
nal

28. PRESENTED BY:
GALLO, JESSA MAE
DUMAWAL, DIANA JHANE
ASISTIO, ROSEMARIEANN
ARANDA, GELINE
ESPIRITU, MARY GRACE
THANKS
FOR
LISTENING!
Bachelor of Science in Accountancy - 3A