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Sharing APIs at Scale for a
Great Developer Experience
Presented by
Philippe Ozil
Developer Advocate, Salesforce
@PhilippeOzil
Forward-Looking Statement
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed
forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items
and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section
of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking
statements.
Statement under the Private Securities Litigation Reform Act of 1995
Agenda
1 Enterprise-Scale Software Challenges
2 Modern Developer Experience
3 Scalable Strategy for Sharing APIs
1 Enterprise-Scale Software Challenges
2 Modern Developer Experience
3 Scalable Strategy for Sharing APIs
Enterprise-Scale Software Challenges
Large app at the heart of an Information System with:
• Hundreds of users
• Millions of daily transactions
• Tens of software integrations
From an API consumption perspective:
• Multiple authentication methods
• Tens of versioned APIs
• Customer-specific API signatures
Customer-Specific API Signatures
ACCOUNT
Id
Name
Account Type
…
Custom Fields
…
PLANE
Id
Custom Fields
…
CUSTOM REST
ENDPOINT
GET /trip-summary
ACCOUNT
Id
Name
Account Type
…
Custom Fields
…
CAR
Id
Custom Fields
…
CUSTOM REST
ENDPOINT
POST /generate-report
Customer B
Customer A
Standard Objects Custom Objects
Custom REST
Endpoints
REST Resources
1 Enterprise-Scale Software Challenges
2 Modern Developer Experience
3 Scalable Strategy for Sharing APIs
Modern Developer Experience Expectations
THEN
Static API documentation
NOW
• Dynamic and personalized docs
• Executable requests
• Collaboration and content sharing
• Sample code generator
• …
An Example
In 2008, our community built a REST
explorer solution
A revolution in its time
Limited w/ regards to current tech:
• no persistence
• no collaboration
• hard to maintain
Onboarding is Key for Developer Experience
Document setup and APIs
Devs interested in your APIs
may not know about Postman
Bonus points for documenting:
web UI + desktop app setup
Postman Web UI - A Lifesaver for Enterprise Access
Strict security policies => App whitelisting
Browser
Cross Origin Resource Sharing (CORS)
CORS
Validation +
Access-Control-Allow
-Origin header
Postman Web UI
Postman App
Your Server
HTTP
Secure Configuration Should be the Default
Avoid storing credentials with OAuth 2.0
1 Enterprise-Scale Software Challenges
2 Modern Developer Experience
3 Scalable Strategy for Sharing APIs
Start Small, Dream Big
Start building a collection with:
• basic auth options
• most frequent operations
Ship a Pilot/Beta early and iterate
You’re Not Alone
Building APIs on Postman requires time and resources
Leverage community contributions via Open Source
We started last year:
GitHub repository + Postman backup dump + transformation script
Functional but suboptimal
Leverage Postman’s Public Workspaces
User 1 User 2
Fork
Pull
Pull Request
Changes
Merge
Main Collection
(Public Workspace)
Maximize Visibility
Publish on both:
API Network
Public Workspace
Next Step: Ship an Open API 3.0 Specification (OAS)
Serve customer-specific documentation
Provide dedicated OAS schemas
• import custom API in Postman or other dev tools
• ease third party integrations with declarative options
Closing Words
Start small an iterate with you community’s feedback
Onboarding is key
Cover multiple paths:
• Desktop App + Web UI
• Public Workspace + API Network
postman.com/salesforce-developers
Thank You
developer.salesforce.com @PhilippeOzil

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Sharing APIs at Scale for a Great Developer Experience

  • 1. Sharing APIs at Scale for a Great Developer Experience Presented by Philippe Ozil Developer Advocate, Salesforce @PhilippeOzil
  • 2. Forward-Looking Statement This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Statement under the Private Securities Litigation Reform Act of 1995
  • 3. Agenda 1 Enterprise-Scale Software Challenges 2 Modern Developer Experience 3 Scalable Strategy for Sharing APIs
  • 4. 1 Enterprise-Scale Software Challenges 2 Modern Developer Experience 3 Scalable Strategy for Sharing APIs
  • 5. Enterprise-Scale Software Challenges Large app at the heart of an Information System with: • Hundreds of users • Millions of daily transactions • Tens of software integrations From an API consumption perspective: • Multiple authentication methods • Tens of versioned APIs • Customer-specific API signatures
  • 6. Customer-Specific API Signatures ACCOUNT Id Name Account Type … Custom Fields … PLANE Id Custom Fields … CUSTOM REST ENDPOINT GET /trip-summary ACCOUNT Id Name Account Type … Custom Fields … CAR Id Custom Fields … CUSTOM REST ENDPOINT POST /generate-report Customer B Customer A Standard Objects Custom Objects Custom REST Endpoints REST Resources
  • 7. 1 Enterprise-Scale Software Challenges 2 Modern Developer Experience 3 Scalable Strategy for Sharing APIs
  • 8. Modern Developer Experience Expectations THEN Static API documentation NOW • Dynamic and personalized docs • Executable requests • Collaboration and content sharing • Sample code generator • …
  • 9. An Example In 2008, our community built a REST explorer solution A revolution in its time Limited w/ regards to current tech: • no persistence • no collaboration • hard to maintain
  • 10. Onboarding is Key for Developer Experience Document setup and APIs Devs interested in your APIs may not know about Postman Bonus points for documenting: web UI + desktop app setup
  • 11. Postman Web UI - A Lifesaver for Enterprise Access Strict security policies => App whitelisting
  • 12. Browser Cross Origin Resource Sharing (CORS) CORS Validation + Access-Control-Allow -Origin header Postman Web UI Postman App Your Server HTTP
  • 13. Secure Configuration Should be the Default Avoid storing credentials with OAuth 2.0
  • 14. 1 Enterprise-Scale Software Challenges 2 Modern Developer Experience 3 Scalable Strategy for Sharing APIs
  • 15. Start Small, Dream Big Start building a collection with: • basic auth options • most frequent operations Ship a Pilot/Beta early and iterate
  • 16. You’re Not Alone Building APIs on Postman requires time and resources Leverage community contributions via Open Source We started last year: GitHub repository + Postman backup dump + transformation script Functional but suboptimal
  • 17. Leverage Postman’s Public Workspaces User 1 User 2 Fork Pull Pull Request Changes Merge Main Collection (Public Workspace)
  • 18. Maximize Visibility Publish on both: API Network Public Workspace
  • 19. Next Step: Ship an Open API 3.0 Specification (OAS) Serve customer-specific documentation Provide dedicated OAS schemas • import custom API in Postman or other dev tools • ease third party integrations with declarative options
  • 20. Closing Words Start small an iterate with you community’s feedback Onboarding is key Cover multiple paths: • Desktop App + Web UI • Public Workspace + API Network postman.com/salesforce-developers