Refonte de site web : cas pratique - site du master INICédric Mouats
Le projet RESIN (REfonte du Site Master INI) s’inscrit dans le cadre d’une nouvelle stratégie de communication valorisant le Master 2 INI se déroulant au CESS d’Epinal. Il consiste à construire une nouvelle interface Web mettant en valeur la richesse de son contenu/cursus et des profils variés des étudiants qui y sont intégrés.
Ce document présente les démarche de gestion de ce projet web, depuis l'établissement du cahier des charges, la répartition des tâches et la planification de la réalisation. Ce document est une référence dans la gestion de projet, de l'analyse des besoin jusqu'à la réalisation.
Plateforme d'enseignement à distance : efrontKhaled Fayala
Ce rapport présente un projet qui consiste à créer deux espaces de cours sur deux plateformes d’enseignement à distance différentes. L’objectif de notre travail est de comparer ces deux plateformes (Moodle et eFront) après avoir effectué une étude théorique et pratique. La comparaison se faite en se basant sur un ensemble de critères mis en évidence dans chaque plateforme.
Guide Publicis Consultants - LInkedIn : le contenu, moteur d'influenceyann le gigan
« Le contenu, moteur d’influence », un guide pour exploiter le potentiel de LinkedIn. C’est ce à quoi se sont attelées les équipes de Publicis Consultants pour lister les bonnes pratiques pour émerger sur LinkedIn. C’est qu’avec plus de 300 millions d’utilisateurs dans le monde, dont plus de 8 millions en France, la plateforme professionnelle a largement confirmé son leadership auprès des cibles business. Pour les marques, entreprises ou institutions, la q uestion aujourd’hui n’est plus d’être ou de ne pas être présent sur LinkedIn, mais plutôt d’utiliser ce canal comme un média pertinent et performant. Au sommaire notamment : quelle stratégie éditoriale adopter sur LinkedIn ; quels rythmes et formats privilégier ou encore comment mesurer l’impact de ses contenus ? »
Hiscox vient de conduire une étude prospective en concertation avec la Future Foundation sur la Maison du Futur. Nous nous sommes demandé quels seraient les principaux développements dans le domaine de l’habitat, des modes de vie et de la construction dans en France, au Royaume-Uni et en Allemagne dans les dix prochaines années.
Ce premier rapport Hiscox nous révèle notamment que le fonctionnement et les possibilités des futures habitations évolueront sensiblement.
Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...Ooredoo Tunisie
Maxime Garrigues, Directeur Associé d’X-PRIME GROUP, nous a parlé de la manière d'engager ses fans au travers de ses page Facebook.
Ces slides ont été présentés lors de la première édition du Tunisiana Digital Meetup : Facebook Edition #TDM2013
ALTASYS Conseil accompagne les collaborateurs dans l’amélioration de leurs compétences et dans la mise en pratique des actions élaborées au cours du projet d’amélioration
Il est également possible de faire intervenir ALTASYS Conseil exclusivement sur des modules de formation intra-entreprise, sans pour autant entamer une démarche de conseil
Refonte de site web : cas pratique - site du master INICédric Mouats
Le projet RESIN (REfonte du Site Master INI) s’inscrit dans le cadre d’une nouvelle stratégie de communication valorisant le Master 2 INI se déroulant au CESS d’Epinal. Il consiste à construire une nouvelle interface Web mettant en valeur la richesse de son contenu/cursus et des profils variés des étudiants qui y sont intégrés.
Ce document présente les démarche de gestion de ce projet web, depuis l'établissement du cahier des charges, la répartition des tâches et la planification de la réalisation. Ce document est une référence dans la gestion de projet, de l'analyse des besoin jusqu'à la réalisation.
Plateforme d'enseignement à distance : efrontKhaled Fayala
Ce rapport présente un projet qui consiste à créer deux espaces de cours sur deux plateformes d’enseignement à distance différentes. L’objectif de notre travail est de comparer ces deux plateformes (Moodle et eFront) après avoir effectué une étude théorique et pratique. La comparaison se faite en se basant sur un ensemble de critères mis en évidence dans chaque plateforme.
Guide Publicis Consultants - LInkedIn : le contenu, moteur d'influenceyann le gigan
« Le contenu, moteur d’influence », un guide pour exploiter le potentiel de LinkedIn. C’est ce à quoi se sont attelées les équipes de Publicis Consultants pour lister les bonnes pratiques pour émerger sur LinkedIn. C’est qu’avec plus de 300 millions d’utilisateurs dans le monde, dont plus de 8 millions en France, la plateforme professionnelle a largement confirmé son leadership auprès des cibles business. Pour les marques, entreprises ou institutions, la q uestion aujourd’hui n’est plus d’être ou de ne pas être présent sur LinkedIn, mais plutôt d’utiliser ce canal comme un média pertinent et performant. Au sommaire notamment : quelle stratégie éditoriale adopter sur LinkedIn ; quels rythmes et formats privilégier ou encore comment mesurer l’impact de ses contenus ? »
Hiscox vient de conduire une étude prospective en concertation avec la Future Foundation sur la Maison du Futur. Nous nous sommes demandé quels seraient les principaux développements dans le domaine de l’habitat, des modes de vie et de la construction dans en France, au Royaume-Uni et en Allemagne dans les dix prochaines années.
Ce premier rapport Hiscox nous révèle notamment que le fonctionnement et les possibilités des futures habitations évolueront sensiblement.
Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...Ooredoo Tunisie
Maxime Garrigues, Directeur Associé d’X-PRIME GROUP, nous a parlé de la manière d'engager ses fans au travers de ses page Facebook.
Ces slides ont été présentés lors de la première édition du Tunisiana Digital Meetup : Facebook Edition #TDM2013
ALTASYS Conseil accompagne les collaborateurs dans l’amélioration de leurs compétences et dans la mise en pratique des actions élaborées au cours du projet d’amélioration
Il est également possible de faire intervenir ALTASYS Conseil exclusivement sur des modules de formation intra-entreprise, sans pour autant entamer une démarche de conseil
Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality?
Using Pulsar's content tracking technology we looked at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy.
PT.1
http://www.facegroup.com/how-videos-go-viral.html
PT.2
http://www.pulsarplatform.com/blog/2013/how-stuff-spreads-how-video-goes-viral-pt-2-the-role-of-audience-networks/
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality?
Using Pulsar's content tracking technology we looked at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy.
PT.1
http://www.facegroup.com/how-videos-go-viral.html
PT.2
http://www.pulsarplatform.com/blog/2013/how-stuff-spreads-how-video-goes-viral-pt-2-the-role-of-audience-networks/
Radio One Atlanta. Reaching Our Audience Wherever They Are. Radio One, Inc., together with its subsidiaries (http://www.radio-one.com/), is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation's largest radio broadcasting companies, currently owning and/or operating 54 broadcast stations located in 16 urban markets in the United States. Beyond its core radio broadcasting franchise, Radio One owns Interactive One (http://www.interactiveone.com/), an online platform serving the African-American community through social content, news, information, and entertainment. Interactive One operates a number of branded sites, including News One, UrbanDaily, HelloBeautiful and social networking websites, including BlackPlanet, MiGente, and Asian Avenue. In addition, the Company owns a controlling interest in TV One, LLC (http://www.tvoneonline.com/), a cable/satellite network programming primarily to African-Americans.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
1. Dragaholic n.
1 A person who loves the art of drag
entertainment and is immersed in drag
culture. 2 A person who is constantly
connected to, communicating with,
consuming and sharing drag related
content across multiple devices
and platforms.
DRAGAHOLIC.COM
2. An LGBTQ and queer-friendly audience unlike anywhere else. “”
3. Our Mission:
To connect drag fans around
the world to must-know
information in the global
world of drag queen
entertainment, fashion,
makeup, news and style.
Courtney Act - Image Credit: Magnus Hastings
4. Our Audience:
Nearly 100% of our
audience is lesbian, gay,
bisexual, transgender,
queer or an ally.
Phi Phi O’hara - Image Credit: Project Publicity
5. By the Numbers:
230,000 MONTHLY PAGEVIEWS
100,000
25,500
MONTHLY UNIQUES
SOCIAL FOLLOWERS
6. GEOGRAPHIC DISTRIBUTION AGE GROUPS
70%
United States
10%
UK
3.5%
Australia
3.5%
Canada
13%
Other
29%
25 - 34
23%
18 - 24
18%
35 - 44
GENDER DISTRIBUTION HOUSEHOLD INCOME
16%
< 18
11%
45 - 54
55%
Male
45%
Female
4%
55+
44% of audience has an
annual HHI of $50,000
or more.
7. Dragaholic is the largest and
fastest growing niche drag queen
news blog in the world.
Join the movement.
Alaska Thunderfuck - Image Credit: E Caldwell Linker