The document discusses trends for digital marketing planning in 2010. The five key trends are: 1) augmentation of traditional and digital media rather than isolation, 2) making content work on mobile platforms, 3) social media becoming mainstream, 4) open communities and user-generated content, and 5) users becoming more savvy on platforms like Facebook. When planning a digital marketing strategy, brands should budget at least 20% for digital and integrate it into the overall marketing mix rather than compartmentalizing it. Goals should include both brand awareness and engagement metrics, and pitfalls to avoid include short-term thinking and lack of coordination with traditional channels.