Research found that followers wanted cute cat photos, so "Kitty Curators" were hired by an institution to post cat photos on social media in order to achieve learning outcomes and engage followers. The Kitty Curators would tweet fun facts along with photos of cats in baskets or doing other cute things, with the aim of exploring topics like Civil War history or science in a lighthearted way to attract followers and promote the institution's work. However, not all of the Kitty Curators' tweets were successful in being funny or engaging followers in the intended topics. There was debate over who at the institution should be responsible for social media posting.

2. After research revealed that followers
wanted to see cute cats photos, “Kitty
Curators” were hired to achieve learning
outcomes.
On today’s
Fwogs can
date in
1861…
has
ecosystem Learning Our Kitty Curators have another adorable fun fact for you
Erin is editing because this
about frogs! #SmithsonianScience
Kitty Curators explore Civil War history! #cw150
one wasn’t funnyNo kitty curator tweets today. Sleeping in a basket of clean laundry.
[something
witty about
the Civil War]

3. Who should do social media in the
institution?

5. Having lots of followers doesn’t
indicate success!
#justsayin!