Green World Company Ltd. wants to support its energy strategy by reducing costs through Green IT measures. The document outlines a Green IT project that includes conducting a baseline analysis of energy usage and CO2 emissions of the company's distributed IT infrastructure. It then proposes developing short-term operational measures and a 3-5 year sustainability strategy to realize energy savings and carbon reductions. The project aims to increase Green IT maturity and create transparency around energy usage to support the company's energy strategy and strengthen its employer brand.

1. Green IT Project
for
Green World Company Ltd.
05.12.2011
We make ICT strategies work

2. Frame World Company Ltd.‘s Approach to Green IT
Green Template
Green World Company Ltd. wants to support its energy strategy by reducing costs
through Green IT measures.
Drivers for Green World Company Ltd. Organizational Layers
Increase of Green IT maturity: Green IT is everything
around energy efficiency and sustainability in the IT
space. Energy Strategy
Creation of transparency with regard to energy usage
and CO2 emissions of the different components.
Development of a conceptual framework, which Processes
outlines short-term operational measures to realize
energy-related quick-wins in the distributed IT Responsibilities Feedback Control
infrastructure. Calculate the concrete CO2 reductions.
Energy Saving Targets Awareness Campaign
Derive a 3-5 year sustainability strategy that evaluates
further possibilities, such as an extended scope of IT
domains to ensure carbon neutrality and to strengthen
Green World Company Ltd. employer brand. Technology
Evaluation of additional possibilities, such as „Green Data Energy Efficiency
Miles“, CO2 offsetting-schemes, energy management Collection Levers Measures
on software level, expansion on other resorts of IT-
infrastructure, or procurement policies.
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3. Value Chain (3 Phases)
Approach – Green Initiatives in Distributed IT
Green World Company Ltd. wants to analyze energy usage & CO2-emissions related to
the distributed IT infrastructure and develop measures to increase it’s green IT maturity.
WP1 – Baseline Analysis WP2 – Short-term Approach WP3 – Long-term Approach
Key Activities
Project scope definition Evaluation of possible Green Evaluation of concepts for 3-5
IT solutions and carbon year Green IT measures
Technology assessment offsetting schemes
(inventory) Introduction of CO2 emissions
Business case analysis to IT CAPEX
Energy & CO2 audit
IT-management workshop Development of a concept for
Inventory of green IT climate change initiative
initiatives already underway Prioritized short-list of Green
IT measures Analysis according to the 4-
Comparison to “best in class” worlds integral business
examples Development of awareness model
CEPIS_GREEN IT OPTIMIZATION PROJECT EXAMPLE_20111115.PPTX
concept
Main Results
Energy & CO2 baseline report Recommendations and concepts Rollout plan for broadened
for Green IT quick-wins (1 year Green IT scope
Green IT maturity status horizon)
Concept for climate change initiative
x Weeks x Weeks x Weeks
Project Management & Quality Assurance
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4. FramePackage 1 – Baseline Analysis
Work Template
A detailed IT inventory list is created on the basis of technical and non-technical data
and the prerequisite for the energy and CO2 assessment.
Scope Definition Energy & CO2 Assessment
The initial project phase determines which components
Distributed IT Domain will be in the focus of the IT infrastructure audit and
which scope of CO2 emissions applies1.
A detailed inventory list of the distributed IT must be
created, which includes all technical and energy-
VoIP Phones related data2, as well as demands and requirements of
Desktops Laptops the specific employee user group.
Lighting
Customer ABC - Distributed IT Inventory List – Desktop PCs
Computer Model Power TFT AS KW/H
Printers Supply
Optiplex 360 DT M618F and NEC 15'' No 345
M619F
CEPIS_GREEN IT OPTIMIZATION PROJECT EXAMPLE_20111115.PPTX
Datacenter Domain Routers 740 DT All NEC 15'' No 331
Switches
760 SFF RM112 and NEC 15'' Yes 134
WU136
960 SFF RM112 and NEC 17'' Yes 211
WU136
Mainframes The outcome of the inventory list is matched against
Virtualized Servers state-of-the-art infrastructure solutions, in order to
analyze the Green IT maturity of Green World
Servers Company Ltd.
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1) Scope of greenhouse gas (GHG) emissions of a specific reporting entity (Scope 1, 2, 3)
2) Dependent on availability of data
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5. Factors
Work Package 2 – Short-term Approach
A hand in hand strategy of efficiency & compensation measures will be defined for
Green World Company Ltd. in order to increase it’s green maturity.
Efficiency Measures Compensation Measures
Technical Green energy procurement
Hardware Avoidance of indirect emissions by buying
green energy from power suppliers.
Energy efficient hardware
Active energy management through
activation via time recording systems Offsetting produced emissions
Software (e.g. power management, pay- Certificates: Using market-based Kyoto
per-use models) protocol aligned mechanisms to cap world
CO2 emissions.
Direct investments in wind mills, water
Organizational power, reforestation, etc. acc. to CDM3
CEPIS_GREEN IT OPTIMIZATION PROJECT EXAMPLE_20111115.PPTX
Set up lean provisioning / modular gold standard schemes and mechanisms.
expansion of IT equipment
Awareness Campaigns (behavior,
processes)
Introduction of penalties for electricity
waste
Definition of rules for sites, IT types or
personnel
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6. FramePackage 3 – Long-term Approach
Work Template
The long-term approach is based on a holistic Green IT scope and models to use IT as
an enabler for Green Business to deliver holistic ICT efficiency excellence.
Green in IT Green with IT
Assessment of energy consumption and CO2-emissions in the entire ICT Concept for climate change initiatives
infrastructure, such as servers, printers, routers, hubs, phones, …
Linkage of measures to sustainable
Guidelines for the introduction of carbon emissions into IT CAPEX development programs e.g. “Clinton
Global Initiative“
Development of efficiency measures for
Definition of CO2-reduction goals
Data center (e.g. high ratios of virtual servers to physical) (e.g. 20% until 2020 based on 2012)
Telecommunication (e.g. VOIP solutions) Evaluation of concepts for 3-5 year
LAN Networks (e.g. energy-efficient routers and switches) Green IT measures
Technology Radar
Short-term Scope Long-term Scope
CEPIS_GREEN IT OPTIMIZATION PROJECT EXAMPLE_20111115.PPTX
ICT Infrastructure ICT Infrastructure
IT as the object to become Green IT as an enabler for Green Business
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7. Frame World Company Ltd. Project Elements
Green Template
A holistic green IT policy framework for Green World Company Ltd. contains the
following elements.
Green IT Policy Framework Baselining CO2 Footprint
The strategic target defines the quantified and timed target System type No. of Systems kWh / h (Power) Utilization Utilization
of the Green IT Policy. Scenario 11) Scenario 21) (60% /
Strategic Target
(100%/100%) 100%)
Windows 978 1,003 2,006 1,605
Level of Detail
A principle details the mission statement in terms of a Linux 243 268 536 429
guideline for a dedicated domain of action.
Unix 218 401 802 642
Principles
Total 1,439 1,673
A target is a measurable objective, defined to implement a
Targets principle. Total kWh / hr 3,345 2,676
Total kWh / year 29,304,828 23,443,512
Recommended Recommendations defining particular actions to execute on
Actions the principles for each domain of action. Energy Mix 1 (635.42)) in CO2/t 18,620 14,896
(60% Fossil, 40% nuclear)
Measures
Energy Mix 2 (562.72)) in CO2/t 16,782 13,426
Measures are concrete activities, defined by target, time, (50% fossil, 25% nuclear, 25% renewable)
owner and method of monitoring
KPIs Cost-Benefit Analysis
CEPIS_GREEN IT OPTIMIZATION PROJECT EXAMPLE_20111115.PPTX
Impact vs. Effort Portfolio High Impact Actions
Inaccuracy
Costs (Average across Business Units) (in scope for KPI reporting)
Joint KPI Reporting
We establish shared platforms for IT
M (Sample-based) Monitoring B Benchmarking I Indirect measurements 3 services that are used by many
19
applications.
Suitable for generic Suitable for extrapolating Suitable to obtain a general 5 3
high
7 We prefer virtualized infrastructure
measurements (e.g. resource consumption of idea of the effects of a 5 over physical infrastructure for
21 application deployment.
Monitoring overall energy multiple instances of the Green IT campaign 17
usage of data center same IT component Viable results only if used in 2 14 18 8 We choose energy-efficient products
7
Impact
1
medium
equipment) conjunction with monitoring 11 when replacing office IT-Infrastructure.
27 4 24 10 12 9
Expensive if used to Not suitable to measure or benchmarking of other 26 20 25
22
measure individual behavior individual user behavior influence factors 6 15 13 16 17 We avoid unnecessary printing.
23 We use audio and video conferencing
19 systems for meetings instead of
low
Only metric to measure Not suitable to analyze High grade traveling to distant locations.
individual behavior, can be individual user behavior of inaccuracy We have system management
21 platforms record utilization and power
very cost-intensive high medium low
consumption of IT components.
Effort
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8. Contact sheet
Contact sheet
Dr. Laura Georg
Detecon (Schweiz) AG
Head Security and Energy & Sustainability
Management
Löwenstrasse 1
8001 Zürich(Switzerland)
Phone: + 41 43 888 65 50
Fax: +41 43 888 65 10
Mobile: + 41 79 484 94 10
e-Mail: Laura.Georg@detecon.com
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