A competitive disadvantage occurs when a factor places a business at risk of losing customers to competitors. For example, if a restaurant has its liquor license suspended, it is at a disadvantage to neighboring establishments that still have licenses. Institutional management is the process of strategically planning and organizing resources to run a successful organization. It involves identifying the current situation, desired situation, and steps to transition. The goal is to maximize success by allowing an analytical view of how the business can best operate. An organization's environment consists of macro and micro factors. The macro-environment includes broad forces beyond an organization's control that can still impact it. The micro-environment involves forces close to the company, like industry and market trends