DOZ GetGlue Sticker Campaign
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GetGlue is a social network that allows users to "check-in" to entertainment they are watching, listening to, or reading and share it with friends. By checking into specific content on certain days or times, users can unlock virtual stickers to display on their profile. Examples of stickers include ones for opening weekend of movies, daily character stickers for checking in to movies on particular dates, and stickers for checking in before or after a movie's release date.
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Question 3
Paramount is a major film distribution company that could help distribute the film "Bang Bang You're Dead" as it fits with the genres they commonly release, such as thrillers. If Paramount took on distribution, the film could be shown in major cinema chains worldwide. Self-distribution is also an option, using social media and word-of-mouth to promote the film and exhibit it on Our Screen. Distribution partners for "Bang Bang You're Dead" included Showtime Networks, video distributors in countries like Argentina and Brazil, and Paramount for home video releases.
Distributor
This document discusses potential film distributors for a student thriller film project. It considers Universal Studios, but decides an independent British company like Film 4 would be more realistic given the film's small budget and use of unknown actors and directors. Blumhouse Productions is selected as the opening distributor since it produced similar paranormal films. Promotion strategies discussed include using websites like IMDb and social media to target the 15-18 year old audience, as well as creating a film website and product tie-ins.
Evaluation question 3
This document discusses film distribution options for a low-budget fantasy film. It explains that for a low-budget film, distribution would likely be through film festivals, independent cinemas, or the internet, as these provide opportunities to reach niche audiences worldwide with limited funds. If the film had a larger budget, major studio distributors like Disney, Warner Bros., or Paramount could distribute it in major cinemas, as they have experience with popular fantasy genres. The document also provides suggestions for low and higher-budget advertising strategies.
Lo2
The document discusses the target audience, genre, locations of exhibition, and methods of marketing for the James Bond film Skyfall. It notes that the target audience is wide, including males, females, children and adults, and that the genre involves elements of action, adventure, thriller, drama, romance and mystery. Additionally, the document provides details on the production companies involved in Skyfall and how other films of similar genres such as Tinker Tailor Soldier Spy and Mission Impossible were previously marketed.
Lo2
The document discusses the target audience, genre, locations of exhibition, and marketing methods for the James Bond film Skyfall. It notes that the target audience is broad, including males, females, children and adults. The genres of James Bond films are identified as action, adventure, thriller, drama, romance and mystery. Various marketing techniques used for Skyfall and other films of similar genres are outlined, including posters, trailers, interviews and merchandise focusing on the 50th anniversary of James Bond.
Sony
This document provides an overview of Sony Pictures Motion Pictures Group (SPMPG), including its history, divisions, and leadership. It details that SPMPG was originally launched in 1998 as Columbia Tristar Motion Picture Group and was renamed in 2013. It produces films under several banners including Columbia Pictures, Screen Gems, and TriStar Pictures. In 2014, Doug Belgrad was promoted to president of SPMPG but stepped down in 2016.
Attack the block
This document analyzes the movie poster for "Attack the Block." It discusses how the poster effectively targets its intended young adult audience by featuring teenage leads and genre signifiers of both urban comedy and sci-fi. Specific elements that appeal to the target demographic include the teenagers in the foreground, their urban clothing styles, use of a London setting, and inclusion of characters of various ethnicities. The tagline and visuals of asteroids and the ominous housing block help establish the unusual genre blend. Overall, the poster constructs its characters and imagery to strongly appeal to its intended 15-30 year old audience.
Institutional research
This document discusses research into film companies and their horror films. It focuses on 20th Century Fox, Hammer Films, and certification ratings. 20th Century Fox is a major Hollywood studio known for franchises like Star Wars but also distributed some horror films. Hammer Films was a UK company famous for Gothic horror films in the 1960s. Certification ratings aim to classify films by age groups to target appropriate audiences. The document also provides details about the production, distribution, credits and release date that would be researched for a hypothetical horror film called "The Black Forest."
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Question 3
Paramount is a major film distribution company that could help distribute the film "Bang Bang You're Dead" as it fits with the genres they commonly release, such as thrillers. If Paramount took on distribution, the film could be shown in major cinema chains worldwide. Self-distribution is also an option, using social media and word-of-mouth to promote the film and exhibit it on Our Screen. Distribution partners for "Bang Bang You're Dead" included Showtime Networks, video distributors in countries like Argentina and Brazil, and Paramount for home video releases.
Distributor
This document discusses potential film distributors for a student thriller film project. It considers Universal Studios, but decides an independent British company like Film 4 would be more realistic given the film's small budget and use of unknown actors and directors. Blumhouse Productions is selected as the opening distributor since it produced similar paranormal films. Promotion strategies discussed include using websites like IMDb and social media to target the 15-18 year old audience, as well as creating a film website and product tie-ins.
Evaluation question 3
This document discusses film distribution options for a low-budget fantasy film. It explains that for a low-budget film, distribution would likely be through film festivals, independent cinemas, or the internet, as these provide opportunities to reach niche audiences worldwide with limited funds. If the film had a larger budget, major studio distributors like Disney, Warner Bros., or Paramount could distribute it in major cinemas, as they have experience with popular fantasy genres. The document also provides suggestions for low and higher-budget advertising strategies.
Lo2
The document discusses the target audience, genre, locations of exhibition, and methods of marketing for the James Bond film Skyfall. It notes that the target audience is wide, including males, females, children and adults, and that the genre involves elements of action, adventure, thriller, drama, romance and mystery. Additionally, the document provides details on the production companies involved in Skyfall and how other films of similar genres such as Tinker Tailor Soldier Spy and Mission Impossible were previously marketed.
Lo2
The document discusses the target audience, genre, locations of exhibition, and marketing methods for the James Bond film Skyfall. It notes that the target audience is broad, including males, females, children and adults. The genres of James Bond films are identified as action, adventure, thriller, drama, romance and mystery. Various marketing techniques used for Skyfall and other films of similar genres are outlined, including posters, trailers, interviews and merchandise focusing on the 50th anniversary of James Bond.
Sony
This document provides an overview of Sony Pictures Motion Pictures Group (SPMPG), including its history, divisions, and leadership. It details that SPMPG was originally launched in 1998 as Columbia Tristar Motion Picture Group and was renamed in 2013. It produces films under several banners including Columbia Pictures, Screen Gems, and TriStar Pictures. In 2014, Doug Belgrad was promoted to president of SPMPG but stepped down in 2016.
Attack the block
This document analyzes the movie poster for "Attack the Block." It discusses how the poster effectively targets its intended young adult audience by featuring teenage leads and genre signifiers of both urban comedy and sci-fi. Specific elements that appeal to the target demographic include the teenagers in the foreground, their urban clothing styles, use of a London setting, and inclusion of characters of various ethnicities. The tagline and visuals of asteroids and the ominous housing block help establish the unusual genre blend. Overall, the poster constructs its characters and imagery to strongly appeal to its intended 15-30 year old audience.
Institutional research
This document discusses research into film companies and their horror films. It focuses on 20th Century Fox, Hammer Films, and certification ratings. 20th Century Fox is a major Hollywood studio known for franchises like Star Wars but also distributed some horror films. Hammer Films was a UK company famous for Gothic horror films in the 1960s. Certification ratings aim to classify films by age groups to target appropriate audiences. The document also provides details about the production, distribution, credits and release date that would be researched for a hypothetical horror film called "The Black Forest."
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The students learned several important filmmaking skills through their preliminary project such as maintaining a steady camera, using proper lighting and angles to set mood, and ensuring match on action between shots. They also became familiar with transitions and learned how to deal with background noise. For their final project, they applied this knowledge and experience with things like matching shots and removing red flashes during cuts.
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Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned new technologies like iMovie and Final Cut Express in constructing the project. They improved at skills like camerawork, editing, and adding titles/music. Overall, the project was a learning experience that taught valuable skills for working in film.
Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned new technologies like iMovie and Final Cut Express in constructing the project. They improved at skills like camerawork, editing, and adding titles/music. Overall, the project was a learning experience that taught valuable skills for creating professional-looking media.
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This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses issues like knife crime. The students learned skills like camerawork, editing in Final Cut Express, and adding titles, music and effects to build atmosphere. They improved at integrating media and gained experience making a more polished full project compared to their preliminary task.
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This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses issues like knife crime. The students learned skills like camerawork, editing in Final Cut Express, and adding titles, music and effects to build atmosphere. They improved at integrating media and gained experience making a more polished full project compared to their preliminary task.
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This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned new technologies like iMovie and Final Cut Express in constructing the project. They improved at skills like camerawork, editing, and adding titles/music. Overall, the project was a learning experience that taught valuable skills for working in film.
Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned skills like camerawork, editing in Final Cut Express, and constructing an engaging narrative across different media. They improved at integrating titles, sound, and credits into their project from their preliminary task to the final opening.
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This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned new technologies like iMovie and Final Cut Express in constructing the project. They improved at skills like camerawork, editing, and adding titles/music. Overall, the project was a learning experience that taught valuable skills for working in film.
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Our production company, WeMadeIt Entertainment, would be well-suited to produce and distribute our thriller film, "Smoke and Mirrors." WeMadeIt Entertainment aims to collectively create original thrillers through hard work and determination. For production, we would partner with Blumhouse Productions, known for successful low-budget horror films. Blumhouse has connections to Universal Pictures who would provide wide distribution. For distribution, we propose partnering with independent distributor A24 who has experience with thriller films similar to ours. To fund the film, we propose using the crowd-funding platform Kickstarter, which has successfully funded many independent films.
How we distributed our film opening
The document discusses various strategies for distributing and marketing an independent film, including:
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- Defining the target audience through questionnaires and profiles them as British ages 15-34 who enjoy drama-action-romance films and learn about films on social media and streaming platforms.
- Creating marketing strategies like posting the film poster, clips and behind-the-scenes photos on Facebook, Instagram and Twitter to generate buzz and interest among the target audience.
- Designing a film poster with a title, release date, key positions and social media tags that hints at a
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You can download the presentation by paying with a tweet.
Our evaluation
The students learned several important filmmaking skills through their preliminary project such as maintaining a steady camera, using proper lighting and angles to set mood, and ensuring match on action between shots. They also became familiar with transitions and learned how to deal with background noise. For their final project, they applied this knowledge and experience with things like matching shots and removing red flashes during cuts.
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Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned new technologies like iMovie and Final Cut Express in constructing the project. They improved at skills like camerawork, editing, and adding titles/music. Overall, the project was a learning experience that taught valuable skills for working in film.
Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned new technologies like iMovie and Final Cut Express in constructing the project. They improved at skills like camerawork, editing, and adding titles/music. Overall, the project was a learning experience that taught valuable skills for creating professional-looking media.
Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses issues like knife crime. The students learned skills like camerawork, editing in Final Cut Express, and adding titles, music and effects to build atmosphere. They improved at integrating media and gained experience making a more polished full project compared to their preliminary task.
Media Foundation Portfolio Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses issues like knife crime. The students learned skills like camerawork, editing in Final Cut Express, and adding titles, music and effects to build atmosphere. They improved at integrating media and gained experience making a more polished full project compared to their preliminary task.
Media Foundation Portfolio Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned new technologies like iMovie and Final Cut Express in constructing the project. They improved at skills like camerawork, editing, and adding titles/music. Overall, the project was a learning experience that taught valuable skills for working in film.
Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned skills like camerawork, editing in Final Cut Express, and constructing an engaging narrative across different media. They improved at integrating titles, sound, and credits into their project from their preliminary task to the final opening.
Evaluation
This document contains an evaluation of a student film opening project. It discusses how the opening uses film conventions like building tension. It represents teenagers realistically and addresses relevant social issues like knife crime. The students learned new technologies like iMovie and Final Cut Express in constructing the project. They improved at skills like camerawork, editing, and adding titles/music. Overall, the project was a learning experience that taught valuable skills for working in film.
Goldsmiths social media class ICCE - 1st of July 2015
Notes from a class given to the MA Students at the Centre for Cultural and Entrepreneurial Studies at Goldsmiths University of London.
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The document is a quiz about business, technology, and pop culture. It contains 20 multiple choice questions testing knowledge about companies, people, and terms. Some of the questions ask to identify companies like Snapchat, Archies, Harley Davidson, and Sennheiser. Others ask about people like Jack Dorsey, Jordan Belfort, Ashton Kutcher, and Warren Buffett. The document provides clues and context about the companies and individuals to help arrive at the answers.
SXSW Interactive 2011 Recap
This document provides a summary of various keynotes and panels from SXSW Interactive in 2011. Some of the main topics discussed include the growth of digital and startups over music at SXSW, best practices for brands partnering with startups, flipping the traditional marketing funnel model to focus on customer retention, increasing women's participation in tech, the benefits of open content platforms like TED, and the importance of authenticity and humanization in real-time social media marketing.
Evaluation 3 - Distribution
Our production company, WeMadeIt Entertainment, would be well-suited to produce and distribute our thriller film, "Smoke and Mirrors." WeMadeIt Entertainment aims to collectively create original thrillers through hard work and determination. For production, we would partner with Blumhouse Productions, known for successful low-budget horror films. Blumhouse has connections to Universal Pictures who would provide wide distribution. For distribution, we propose partnering with independent distributor A24 who has experience with thriller films similar to ours. To fund the film, we propose using the crowd-funding platform Kickstarter, which has successfully funded many independent films.
How we distributed our film opening
The document discusses various strategies for distributing and marketing an independent film, including:
- Choosing an independent UK distributor like Curzon Artificial Eye that targets young adult audiences and shows diverse, conversation-sparking films.
- Defining the target audience through questionnaires and profiles them as British ages 15-34 who enjoy drama-action-romance films and learn about films on social media and streaming platforms.
- Creating marketing strategies like posting the film poster, clips and behind-the-scenes photos on Facebook, Instagram and Twitter to generate buzz and interest among the target audience.
- Designing a film poster with a title, release date, key positions and social media tags that hints at a
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
The document discusses how independent films are distributed as real media products. It explains that independent distributors like Verve, Vertigo, and Warp Films specialize in distributing independent films in theaters and on DVD worldwide. Warp Films in particular is chosen as a suitable distributor because they target distinctive, independent content. The role of distributors is to sell films to theaters to generate revenue by identifying the audience, building interest, and converting that interest into ticket sales. Modern distributors also utilize digital distribution methods and spend more on digital marketing like short trailer ads on YouTube to promote films.
Social Media Data & Customer Research
A class lecture exercise looking at Followerwonk and other free tools. Also taking in Video Advertising. What to do when it goes wrong.
Producer and audience
The document analyzes the marketing campaign for Iron Man 3. It discusses how the film targeted both children and teenagers through merchandise like toys, collectibles, and apparel. The marketing utilized various methods like trailers on websites and YouTube, posters in public places, magazines, and word-of-mouth. Having Kevin Feige produce all three Iron Man films helped maintain a consistent target audience of Marvel fans and children across the films. The widespread marketing campaign and appealing to core fans contributed to the film's box office success of over $1 billion.
Curiosity Stop: Innovate or Die
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
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The North Face - Creative Brief
The creative brief outlines The North Face's plan to launch a repositioning of their brand within the college market. The opportunity is to tap into the expanding college demographic with significant purchasing power. The objectives are to maintain and increase brand awareness as the outdoor apparel category leader while expanding related product sales. The communications will target college students as influencers, decision makers, and often purchasers. The tone should convey The North Face as the category leader known for quality, versatility, and comfort. The message is for students to trust The North Face's durable and sustainable products.
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
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DOZ GetGlue Sticker Campaign
- 2. What is GetGlue? A leading social network for entertainment. Named by Mashable as one of the six promising new companies of 2010. Selected by Fast Company among Top 10 most innovative companies in video. Called “Foursquare of Entertainment” by INC Magazine. Users “check-in” (similarly to Foursquare) and share what they are watching, listening to and reading with friends while getting exclusive stickers.
- 4. What are Stickers? They’re a cool way for you to display to other glue-ers what kinds of entertainment you like. Some stickers can only be unlocked by checking in on a specific day or during a specific time. Stickers can be unlocked via the website and mobile apps.
- 5. What are Stickers? Actual mailed stickers
- 6. Sticker Examples Coming soon, Opening Weekend, Box office Opening Weekend Released Friday-Sunday of opening weekend - Check into Bridesmaids between may 13th-15th Coming Soon Released anytime before opening date - Check into Bridesmaids before may 13th Box Office Released Monday after opening weekend - Check into Bridesmaids after may 15th
- 7. Sticker Examples Weekly/Daily Character Stickers Smurfette Check into The Smurfs between july 23rd-29th Grouchy Smurf Check into The Smurfs on july 24th Grouchy Smurf Check into The Smurfs on july 25th Clumsy Smurf Check into The Smurfs on july 26th Papa Smurf Check into The Smurfs on july 27th Gutsy Smurf Check into The Smurfs on july 28th Opening Weekend Check into The Smurfs july 29th-31st Opening Weekend Check into The Smurfs Aug. 1st or after
- 8. Dorothy of Oz Stickers