The document provides an overview of Mark McGwire's career highlights as a baseball player and the current situation regarding his admission of steroid use and failed attempts at entry into the Baseball Hall of Fame. It outlines Olympus PR's goals to repair McGwire's reputation and help him gain entry into the Hall of Fame by focusing on community involvement, philanthropy, and maintaining positive fan relationships. Key strategies include distancing from associations related to steroids, enhancing relationships with respected baseball figures like Ken Griffey Jr., and showing appreciation for continued fan support.
1) Kobe Bryant is an American professional basketball player for the Los Angeles Lakers, known for his prolific scoring and championship success.
2) Some key details about Bryant include that he was born in 1978 in Philadelphia, attended Lower Merion High School, and was drafted 13th overall by the Charlotte Hornets in 1996 before being traded to the Lakers.
3) Bryant has won five NBA championships with the Lakers and has established himself as one of the greatest shooting guards in NBA history based on his scoring records, all-star selections, and awards like the NBA MVP in 2008.
This document summarizes the history of performance enhancing drug use in Major League Baseball from the 1990s steroid era to recent scandals. It describes how home run records fell rapidly in the late 90s, which was later attributed to widespread steroid use by stars like Barry Bonds and Mark McGwire. Several investigations like the Mitchell Report revealed the extent of PED use throughout MLB. While PED use has declined significantly since stricter testing was implemented, occasional cases still emerge, showing that completely eliminating their use remains an ongoing challenge for the league.
Kobe Bryant is a former American professional basketball player who spent his entire 20-year career with the Los Angeles Lakers in the NBA. He was born in 1978 in Philadelphia and attended Lower Merion High School, where he was named the national high school player of the year. Bryant was drafted 13th overall by the Charlotte Hornets in 1996 and traded to the Lakers. He helped lead the Lakers to five NBA championships and was selected to the All-NBA First Team eleven times and the All-Defensive First Team nine times. Bryant is regarded as one of the greatest players of all time.
This document presents a case study on sportsmanship. It examines the role of team owners, coaches, health, safety, athletes, community, and fan behavior in demonstrating sportsmanship. Team owners set standards for their teams, while coaches are leaders who can positively or negatively influence players. Athletes have the biggest role, as their actions are under their control, and they can either positively or negatively impact their communities. The conclusion advocates for bringing youth sportsmanship traditions like shaking hands into professional sports to change lives for the better.
This document discusses the debate around whether players who used performance-enhancing drugs should be allowed into the Major League Baseball Hall of Fame. Some key points made in the document include: the history of PED use in MLB and how it has impacted future generations; the criteria for players to be eligible for the Hall of Fame which does not explicitly ban PED users; the ethical debate around electing players who cheated but had Hall of Fame quality stats; and calls for reforming the Hall of Fame election process to provide clarity on how to handle players from the steroid era.
Steroid use in Major League Baseball became widespread in the late 1990s and early 2000s, inflating home run and performance statistics to superhuman levels. Notable alleged users include Mark McGuire, Sammy Sosa, Barry Bonds, and Roger Clemens. Their accomplishments are now questioned due to steroid use, which gave users an unfair advantage over clean players and has tainted over a decade of baseball history. Several government investigations and player testimony have implicated over 100 players as users, though some still deny use or have avoided punishment. Major League Baseball has since implemented drug testing policies, but steroid use continues to negatively impact the integrity of the game.
Wilt Chamberlain was a professional basketball player born in 1936 in Philadelphia. Standing at 7'1", he was known as "Wilt the Stilt" and dominated the game in college at the University of Kansas and professionally with the Philadelphia/San Francisco Warriors, Philadelphia 76ers, and Los Angeles Lakers. Chamberlain held numerous NBA records, including scoring 100 points in a single game in 1962 and averaging over 50 points per game for an entire season. He was inducted into the Basketball Hall of Fame in 1978 and remained one of the greatest players in NBA history until his death in 1999.
Steroids have been prevalent in sports for decades. The document discusses the negative impacts of steroid use, including health issues, dishonesty, and damage to reputations. It examines several high-profile baseball players who used steroids, such as Barry Bonds and Roger Clemens, and the legal issues that arose from their use. Overall, the document argues that steroids should be banned from sports because they are harmful, promote cheating, and tarnish the integrity of the game.
1) Kobe Bryant is an American professional basketball player for the Los Angeles Lakers, known for his prolific scoring and championship success.
2) Some key details about Bryant include that he was born in 1978 in Philadelphia, attended Lower Merion High School, and was drafted 13th overall by the Charlotte Hornets in 1996 before being traded to the Lakers.
3) Bryant has won five NBA championships with the Lakers and has established himself as one of the greatest shooting guards in NBA history based on his scoring records, all-star selections, and awards like the NBA MVP in 2008.
This document summarizes the history of performance enhancing drug use in Major League Baseball from the 1990s steroid era to recent scandals. It describes how home run records fell rapidly in the late 90s, which was later attributed to widespread steroid use by stars like Barry Bonds and Mark McGwire. Several investigations like the Mitchell Report revealed the extent of PED use throughout MLB. While PED use has declined significantly since stricter testing was implemented, occasional cases still emerge, showing that completely eliminating their use remains an ongoing challenge for the league.
Kobe Bryant is a former American professional basketball player who spent his entire 20-year career with the Los Angeles Lakers in the NBA. He was born in 1978 in Philadelphia and attended Lower Merion High School, where he was named the national high school player of the year. Bryant was drafted 13th overall by the Charlotte Hornets in 1996 and traded to the Lakers. He helped lead the Lakers to five NBA championships and was selected to the All-NBA First Team eleven times and the All-Defensive First Team nine times. Bryant is regarded as one of the greatest players of all time.
This document presents a case study on sportsmanship. It examines the role of team owners, coaches, health, safety, athletes, community, and fan behavior in demonstrating sportsmanship. Team owners set standards for their teams, while coaches are leaders who can positively or negatively influence players. Athletes have the biggest role, as their actions are under their control, and they can either positively or negatively impact their communities. The conclusion advocates for bringing youth sportsmanship traditions like shaking hands into professional sports to change lives for the better.
This document discusses the debate around whether players who used performance-enhancing drugs should be allowed into the Major League Baseball Hall of Fame. Some key points made in the document include: the history of PED use in MLB and how it has impacted future generations; the criteria for players to be eligible for the Hall of Fame which does not explicitly ban PED users; the ethical debate around electing players who cheated but had Hall of Fame quality stats; and calls for reforming the Hall of Fame election process to provide clarity on how to handle players from the steroid era.
Steroid use in Major League Baseball became widespread in the late 1990s and early 2000s, inflating home run and performance statistics to superhuman levels. Notable alleged users include Mark McGuire, Sammy Sosa, Barry Bonds, and Roger Clemens. Their accomplishments are now questioned due to steroid use, which gave users an unfair advantage over clean players and has tainted over a decade of baseball history. Several government investigations and player testimony have implicated over 100 players as users, though some still deny use or have avoided punishment. Major League Baseball has since implemented drug testing policies, but steroid use continues to negatively impact the integrity of the game.
Wilt Chamberlain was a professional basketball player born in 1936 in Philadelphia. Standing at 7'1", he was known as "Wilt the Stilt" and dominated the game in college at the University of Kansas and professionally with the Philadelphia/San Francisco Warriors, Philadelphia 76ers, and Los Angeles Lakers. Chamberlain held numerous NBA records, including scoring 100 points in a single game in 1962 and averaging over 50 points per game for an entire season. He was inducted into the Basketball Hall of Fame in 1978 and remained one of the greatest players in NBA history until his death in 1999.
Steroids have been prevalent in sports for decades. The document discusses the negative impacts of steroid use, including health issues, dishonesty, and damage to reputations. It examines several high-profile baseball players who used steroids, such as Barry Bonds and Roger Clemens, and the legal issues that arose from their use. Overall, the document argues that steroids should be banned from sports because they are harmful, promote cheating, and tarnish the integrity of the game.
This campaign was created as my PR strategy class project. I created this strategic evaluation of the Timberland Earthkeepers campaign to measure the campaign's effectiveness and connection to its target audience.
My role was to work with the team on all aspects of the project. We initially divided the work among the group, then swapped work with each other to make sure everything was covered in depth.
Accomplishments:
-There was a lot to learn about the Timberland Earthkeepers campaign. The Timberland reputation was highly regarded, which made the research for the campaign easier as more facts were available.
-We offered ways to extend the successful campaign by outlining their publics, creating evaluation techniques and building long-term relationships.
Challenges:
-It was difficult to find information about the target public, since there was a lot of positive media coverage about Timberland. The media and company focused on their success, rather than the customers affected.
-Some parts of the project were difficult to determine, such as the four Cs in communications effectiveness. We were unsure if the spokesperson should be a celebrity or the CEO, because of who Timberland was trying to reach. We chose the CEO since he has the most knowledge of the company and a clean reputation.
This document provides a situational analysis and strategic plan for Ithaca Club Baseball (ICB). It analyzes ICB's strengths, weaknesses, opportunities, and threats. The primary target audiences are recommended as millennials aged 18-24, who are currently students at Ithaca College, and Generation X aged 34-54, who would have children interested in baseball. Strategic initiatives are proposed to increase ICB's brand awareness and fundraising, including developing a clear brand strategy and tactics, and fundraising strategy and tactics utilizing current technologies. The plan aims to communicate ICB's key messages to these audiences through strategic communication channels.
This document provides a situation analysis and marketing plan for Fitbit. It analyzes Fitbit's strengths, weaknesses, opportunities, and threats. The primary target audience is college-educated Caucasian men and women aged 20-34. A secondary target is African American males aged 18-25 interested in basketball. Research found low Fitbit brand awareness. The campaign's messages emphasize accurate metrics and a healthy lifestyle. Soccer player Alex Morgan will endorse the brand through social media, ads, and a college fitness contest. The objectives are to increase brand awareness, social media following, and sales to the African American market by 30%.
East Gainesville Development Corporation realized their name, slogan and overall communication plans needed to be rebranded. This 70-page document includes a more modern approach to maximum exposure.
Red Bull has 50% market share in Canada and $2 billion in global sales. It sponsors sports teams associated with its target consumers. Competitors like Monster Energy and Rockstar have gained market share. Red Bull's target market is young urban males aged 16-29 who participate in extreme sports. Its positioning is that Red Bull increases performance and concentration during stressful situations. Its advertising campaign will feature people in different roles where Red Bull helps their performance through print ads in magazines and billboards. The campaign aims to show Red Bull as versatile for different lifestyles and occupations while discouraging mixing it with alcohol.
The document provides a public relations proposal and campaign for Moving Box Studios from the agency Suasion Relations. It includes a situational analysis of Moving Box Studios through a SWOT analysis and primary research findings. The SWOT analysis identifies strengths such as creativity and uniqueness, as well as weaknesses like lack of awareness and limited resources. Research included student and business surveys that showed most respondents were unfamiliar with Moving Box Studios and its services. The proposal aims to enhance Moving Box's public image and expand awareness of the company locally and nationally through strategic PR tactics.
Sports public relations professionals prepare media kits, write player bios, book appearances, compile statistics, handle crises, maintain relationships with media and fans. The practice of sports PR began with the ancient Olympic Games and word-of-mouth promotion. It has evolved with new technologies like radio and television and now social media. Sports PR shares similarities with other fields like using media relations and events, but focuses more on athletes, teams, leagues and building brands.
1) The document discusses the use of steroids in professional baseball and the motivations for players to use performance-enhancing drugs. It notes that franchises are big businesses and players feel pressure to perform at the highest levels to earn big contracts.
2) It provides examples of how steroid use has impacted home run records and allowed users like Barry Bonds and Alex Rodriguez to sign extremely lucrative contracts.
3) Rodriguez is still being paid $61 million by the Yankees over the next three years despite being banned from MLB for steroid use, showing how doping can financially benefit players through fraud.
The document discusses the use of steroids in professional baseball. It states that several famous players like Barry Bonds and Alex Rodriguez have taken performance enhancing drugs. It also discusses the physical and mental effects of steroids, including increased strength and confidence from improved workouts, but also serious health side effects. However, some players feel pressure to use steroids to keep up with younger players and perform well.
The document discusses the use of steroids in professional baseball. It notes that several famous players like Barry Bonds and Alex Rodriguez have admitted to using performance enhancing drugs. It also explains that some players feel pressure to use steroids to maintain or improve their performance, get stronger faster, and compete with younger players. However, the document also discusses the negative health effects of steroids like behavioral changes and depression. While steroids can help players in the short term, they ultimately harm the body.
This document discusses sport consumer behavior and involvement. It defines the different types of sport consumers as fans, athletes/coaches, and sport firms. It then explains the three types of involvement as affective (feelings toward a sport), behavioral (hands-on participation), and cognitive (knowledge acquisition). The document outlines many factors that influence consumer involvement, such as significant others, culture, class, gender, environment, and individual characteristics and motivations. It also describes the consumer decision making process regarding sport involvement.
Touchdown I - ChaiPe Quiz August Edition anandrajagopl
The document does not contain any text to summarize. It only contains the word "TO" which provides no context or information to effectively summarize in 3 sentences or less.
The document discusses how coaching salaries have increased dramatically over time due to the immense trust and value placed in coaches. It also discusses how John Wooden earned a modest salary as a basketball coach compared to today's salaries in the millions. The rise in coaching pay is linked to changes in sports over the past century as amateur athletics have been replaced by highly professionalized and commercialized sports. This has directly impacted the role of coaches.
The document provides a summary and ranking of the top 10 best Asian/Asian American athletes. It outlines the criteria used to evaluate and rank the athletes, including their performance in their sport and how groundbreaking their achievements were. The top ranked athlete is Liu Xiang, who was the first person of Asian descent to win an Olympic gold medal in men's track and field. Other top athletes included in the ranking are Tiger Woods, Yao Ming, Ichiro Suzuki, and Hines Ward.
The document discusses the issue of steroid use among professional and amateur athletes. It notes that while some fans accept steroid use because it leads to more impressive athletic feats, it sets a bad example for young athletes and can negatively impact their health. Rates of steroid use have increased among high school athletes, showing professional athletes are influencing youth in a harmful way. The document argues athletes caught using steroids need harsher punishment to deter the behavior and protect amateur sports.
The document discusses several topics related to sports fans and fandom, including the 8 basic motives that drive sports fans, concepts like "BIRGing" and "CORFing", differences between types of fans like "deep fans" and blue vs white collar fans. It also examines the social impact of notable sporting events and athletes as well as the popularity and cultural significance of sports in society.
Major League Baseball (S.W.O.T Analysis)marcelPerez10
The MLB has several strengths including excellent marketing and merchandising that generates $3 billion annually in revenue. It has a diverse player base from around the world. However, weaknesses include a lack of international broadcasts and games lasting over 3 hours. Opportunities exist in advancing technology like automated strike zones. Threats include a competitive market with other leagues and the potential damage from player steroid use.
The document discusses the sports industry and its popularity and economic impact in the United States. It notes that sports are a major source of entertainment and that the Super Bowl and World Cup final attract tens of millions of viewers. The sports industry generates billions in revenue from merchandise, sponsorships, and television deals. However, some companies like Nike have faced criticism for inappropriate messages in some of their advertisements. Overall, the sports industry remains very popular and profitable.
This document summarizes the rise and fall of performance-enhancing drug (PED) use in Major League Baseball (MLB). It describes the steroid era of the 1990s-2000s when home run records were broken amid widespread PED use. Several scandals were revealed through books and investigations that implicated many top players. While PED use has declined due to increased testing and stigma against known users, several legendary players remain barred from the Hall of Fame due to PED connections. The future of MLB is thought to be cleaner as young players see success is possible without PEDs.
Cross Pollination - Saga of the Charlotte HornetsMichael Griffen
This document summarizes the complex history surrounding the original Charlotte Hornets franchise and its impact on multiple NBA teams and fan bases over several decades. It involved 3 permanent franchise relocations, 1 temporary relocation, 3 name changes, and left many confused fan bases. The summary examines the fan bases of the affected teams through three models of fan identification: the expanded model of organizational identification, the success-related fan behavioral process spectrum, and civic-symbolic allegiance methodology. It provides context on fan identification research and defines key terms like identification, disidentification, and civic/symbolic allegiance to classify fan reactions to the many changes surrounding the Charlotte Hornets franchise.
GetGlue is a social network that allows users to "check-in" to entertainment they are watching, listening to, or reading and share it with friends. By checking into specific content on certain days or times, users can unlock virtual stickers to display on their profile. Examples of stickers include ones for opening weekend of movies, daily character stickers for checking in to movies on particular dates, and stickers for checking in before or after a movie's release date.
This campaign was created as my PR strategy class project. I created this strategic evaluation of the Timberland Earthkeepers campaign to measure the campaign's effectiveness and connection to its target audience.
My role was to work with the team on all aspects of the project. We initially divided the work among the group, then swapped work with each other to make sure everything was covered in depth.
Accomplishments:
-There was a lot to learn about the Timberland Earthkeepers campaign. The Timberland reputation was highly regarded, which made the research for the campaign easier as more facts were available.
-We offered ways to extend the successful campaign by outlining their publics, creating evaluation techniques and building long-term relationships.
Challenges:
-It was difficult to find information about the target public, since there was a lot of positive media coverage about Timberland. The media and company focused on their success, rather than the customers affected.
-Some parts of the project were difficult to determine, such as the four Cs in communications effectiveness. We were unsure if the spokesperson should be a celebrity or the CEO, because of who Timberland was trying to reach. We chose the CEO since he has the most knowledge of the company and a clean reputation.
This document provides a situational analysis and strategic plan for Ithaca Club Baseball (ICB). It analyzes ICB's strengths, weaknesses, opportunities, and threats. The primary target audiences are recommended as millennials aged 18-24, who are currently students at Ithaca College, and Generation X aged 34-54, who would have children interested in baseball. Strategic initiatives are proposed to increase ICB's brand awareness and fundraising, including developing a clear brand strategy and tactics, and fundraising strategy and tactics utilizing current technologies. The plan aims to communicate ICB's key messages to these audiences through strategic communication channels.
This document provides a situation analysis and marketing plan for Fitbit. It analyzes Fitbit's strengths, weaknesses, opportunities, and threats. The primary target audience is college-educated Caucasian men and women aged 20-34. A secondary target is African American males aged 18-25 interested in basketball. Research found low Fitbit brand awareness. The campaign's messages emphasize accurate metrics and a healthy lifestyle. Soccer player Alex Morgan will endorse the brand through social media, ads, and a college fitness contest. The objectives are to increase brand awareness, social media following, and sales to the African American market by 30%.
East Gainesville Development Corporation realized their name, slogan and overall communication plans needed to be rebranded. This 70-page document includes a more modern approach to maximum exposure.
Red Bull has 50% market share in Canada and $2 billion in global sales. It sponsors sports teams associated with its target consumers. Competitors like Monster Energy and Rockstar have gained market share. Red Bull's target market is young urban males aged 16-29 who participate in extreme sports. Its positioning is that Red Bull increases performance and concentration during stressful situations. Its advertising campaign will feature people in different roles where Red Bull helps their performance through print ads in magazines and billboards. The campaign aims to show Red Bull as versatile for different lifestyles and occupations while discouraging mixing it with alcohol.
The document provides a public relations proposal and campaign for Moving Box Studios from the agency Suasion Relations. It includes a situational analysis of Moving Box Studios through a SWOT analysis and primary research findings. The SWOT analysis identifies strengths such as creativity and uniqueness, as well as weaknesses like lack of awareness and limited resources. Research included student and business surveys that showed most respondents were unfamiliar with Moving Box Studios and its services. The proposal aims to enhance Moving Box's public image and expand awareness of the company locally and nationally through strategic PR tactics.
Sports public relations professionals prepare media kits, write player bios, book appearances, compile statistics, handle crises, maintain relationships with media and fans. The practice of sports PR began with the ancient Olympic Games and word-of-mouth promotion. It has evolved with new technologies like radio and television and now social media. Sports PR shares similarities with other fields like using media relations and events, but focuses more on athletes, teams, leagues and building brands.
1) The document discusses the use of steroids in professional baseball and the motivations for players to use performance-enhancing drugs. It notes that franchises are big businesses and players feel pressure to perform at the highest levels to earn big contracts.
2) It provides examples of how steroid use has impacted home run records and allowed users like Barry Bonds and Alex Rodriguez to sign extremely lucrative contracts.
3) Rodriguez is still being paid $61 million by the Yankees over the next three years despite being banned from MLB for steroid use, showing how doping can financially benefit players through fraud.
The document discusses the use of steroids in professional baseball. It states that several famous players like Barry Bonds and Alex Rodriguez have taken performance enhancing drugs. It also discusses the physical and mental effects of steroids, including increased strength and confidence from improved workouts, but also serious health side effects. However, some players feel pressure to use steroids to keep up with younger players and perform well.
The document discusses the use of steroids in professional baseball. It notes that several famous players like Barry Bonds and Alex Rodriguez have admitted to using performance enhancing drugs. It also explains that some players feel pressure to use steroids to maintain or improve their performance, get stronger faster, and compete with younger players. However, the document also discusses the negative health effects of steroids like behavioral changes and depression. While steroids can help players in the short term, they ultimately harm the body.
This document discusses sport consumer behavior and involvement. It defines the different types of sport consumers as fans, athletes/coaches, and sport firms. It then explains the three types of involvement as affective (feelings toward a sport), behavioral (hands-on participation), and cognitive (knowledge acquisition). The document outlines many factors that influence consumer involvement, such as significant others, culture, class, gender, environment, and individual characteristics and motivations. It also describes the consumer decision making process regarding sport involvement.
Touchdown I - ChaiPe Quiz August Edition anandrajagopl
The document does not contain any text to summarize. It only contains the word "TO" which provides no context or information to effectively summarize in 3 sentences or less.
The document discusses how coaching salaries have increased dramatically over time due to the immense trust and value placed in coaches. It also discusses how John Wooden earned a modest salary as a basketball coach compared to today's salaries in the millions. The rise in coaching pay is linked to changes in sports over the past century as amateur athletics have been replaced by highly professionalized and commercialized sports. This has directly impacted the role of coaches.
The document provides a summary and ranking of the top 10 best Asian/Asian American athletes. It outlines the criteria used to evaluate and rank the athletes, including their performance in their sport and how groundbreaking their achievements were. The top ranked athlete is Liu Xiang, who was the first person of Asian descent to win an Olympic gold medal in men's track and field. Other top athletes included in the ranking are Tiger Woods, Yao Ming, Ichiro Suzuki, and Hines Ward.
The document discusses the issue of steroid use among professional and amateur athletes. It notes that while some fans accept steroid use because it leads to more impressive athletic feats, it sets a bad example for young athletes and can negatively impact their health. Rates of steroid use have increased among high school athletes, showing professional athletes are influencing youth in a harmful way. The document argues athletes caught using steroids need harsher punishment to deter the behavior and protect amateur sports.
The document discusses several topics related to sports fans and fandom, including the 8 basic motives that drive sports fans, concepts like "BIRGing" and "CORFing", differences between types of fans like "deep fans" and blue vs white collar fans. It also examines the social impact of notable sporting events and athletes as well as the popularity and cultural significance of sports in society.
Major League Baseball (S.W.O.T Analysis)marcelPerez10
The MLB has several strengths including excellent marketing and merchandising that generates $3 billion annually in revenue. It has a diverse player base from around the world. However, weaknesses include a lack of international broadcasts and games lasting over 3 hours. Opportunities exist in advancing technology like automated strike zones. Threats include a competitive market with other leagues and the potential damage from player steroid use.
The document discusses the sports industry and its popularity and economic impact in the United States. It notes that sports are a major source of entertainment and that the Super Bowl and World Cup final attract tens of millions of viewers. The sports industry generates billions in revenue from merchandise, sponsorships, and television deals. However, some companies like Nike have faced criticism for inappropriate messages in some of their advertisements. Overall, the sports industry remains very popular and profitable.
This document summarizes the rise and fall of performance-enhancing drug (PED) use in Major League Baseball (MLB). It describes the steroid era of the 1990s-2000s when home run records were broken amid widespread PED use. Several scandals were revealed through books and investigations that implicated many top players. While PED use has declined due to increased testing and stigma against known users, several legendary players remain barred from the Hall of Fame due to PED connections. The future of MLB is thought to be cleaner as young players see success is possible without PEDs.
Cross Pollination - Saga of the Charlotte HornetsMichael Griffen
This document summarizes the complex history surrounding the original Charlotte Hornets franchise and its impact on multiple NBA teams and fan bases over several decades. It involved 3 permanent franchise relocations, 1 temporary relocation, 3 name changes, and left many confused fan bases. The summary examines the fan bases of the affected teams through three models of fan identification: the expanded model of organizational identification, the success-related fan behavioral process spectrum, and civic-symbolic allegiance methodology. It provides context on fan identification research and defines key terms like identification, disidentification, and civic/symbolic allegiance to classify fan reactions to the many changes surrounding the Charlotte Hornets franchise.
GetGlue is a social network that allows users to "check-in" to entertainment they are watching, listening to, or reading and share it with friends. By checking into specific content on certain days or times, users can unlock virtual stickers to display on their profile. Examples of stickers include ones for opening weekend of movies, daily character stickers for checking in to movies on particular dates, and stickers for checking in before or after a movie's release date.
The document provides a situation analysis for The North Face brand, including a SWOT analysis. It summarizes that The North Face is a leading outdoor apparel brand owned by VF Corporation. While apparel manufacturing has declined, VF Corporation has grown to $7 billion in revenue. The SWOT analysis identifies strengths like brand recognition and product diversity, weaknesses like high prices, and opportunities like investing in sustainability and partnerships with sports teams. The greatest opportunity is expanding marketing to college students in the Midwest US.
The creative brief outlines The North Face's plan to launch a repositioning of their brand within the college market. The opportunity is to tap into the expanding college demographic with significant purchasing power. The objectives are to maintain and increase brand awareness as the outdoor apparel category leader while expanding related product sales. The communications will target college students as influencers, decision makers, and often purchasers. The tone should convey The North Face as the category leader known for quality, versatility, and comfort. The message is for students to trust The North Face's durable and sustainable products.
This document contains trivia questions and answers about action movies. It includes questions about the characters, actors, directors, and plot points from famous action franchises like 300, The Expendables, Star Wars, Harry Potter, Terminator, James Bond, Mission Impossible, The Matrix, Transformers, Rocky, Pirates of the Caribbean, Jurassic Park, and more. The document tests knowledge of action movie details in a multiple choice or fill-in-the-blank question and answer format.
The campaign brief proposes using humor to gain attention for SecureIT, MSU's safe computing resource. The goals are to make SecureIT a recognized name on campus and encourage the MSU community to practice safe computing habits endorsed by SecureIT. The target audience is MSU students, staff and faculty, with a focus on underclassmen, who may have developed unsafe computing habits like illegal downloading and lack awareness of risks like phishing. The creative strategy is to reach this audience through humor and visually attractive media like social events and free items, positioning SecureIT as a non-threatening ally.
Ashley Patterson NMDLFall2010 Final PresentationAshley Patterson
This document proposes a social media marketing strategy for HBO to increase subscriptions and television ratings. It analyzes HBO's current online presence and opportunities for improvement. The proposal recommends establishing a blog for followers to discuss shows, improving HBO's Twitter account with more promotions and contests, and utilizing other platforms like iTunes and email marketing. Key metrics like Twitter followers, subscription purchases and television ratings would be tracked over time to measure the campaign's success.
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Eticketing.co
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Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docxEuro Cup 2024 Tickets
The Netherlands kicked off their Euro Cup 2024 campaign on Sunday against Poland but will have to navigate the tournament without two pivotal players Frenkie de Jong and Teun Koopmeiners
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Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEticketing.co
The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
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Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
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Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
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Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
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Psaroudakis: Family and Football – The Psaroudakis Success StoryPsaroudakis
Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
As Psaroudakis transitioned from the youth academy to professional football, the challenges became more significant.
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The most promising young Players to watch during Euro 2024.docx
Patterson PR Plan
1. OLYMPUS PUBLIC RELATIONS
1. Executive Summary
1.1 Company Overview
At Olympus Public Relations, we focus our attention and skills in helping athletes and
athletic corporations achieve and maintain an image as high as the gods. Our drive is to help
clients such as yourself accomplish professional and personal short-term and long-term goals.
We offer you our services we have perfected since our company began, and you will find, Mr.
McGwire, that these services cannot be matched. Our familiarity with sports media, fans,
philanthropy, and entertainment will be at your fingertips. We are an extremely successful firm,
and you will not doubt that the future of your image and reputation are in good hands.
1.2 Career Overview
Mr. McGwire, your remarkable professional career began, following your place on the
1984 U.S. Olympic team, when you were drafted 10th overall by the Oakland Athletics in the
1984 Major League Baseball Draft. As a rookie in 1987, you hit an impressive 33 home runs
before the All-Star break and were a unanimous choice for American League Rookie of the Year,
finishing with 49 home runs, 118 runs batted in, and a .289 batting average.
In the following three seasons, Mr. McGwire, you hit 32, 33, and 39 home runs, and were
the first Major Leaguer to hit over 30 home runs in each of your first four full seasons. In 1988,
you hit game-winning home runs in the 16th inning of games on both July 3 and 4. Your most
famous home run came soon after in Game 3 of the 1988 World Series against the Los Angeles
Dodgers in the bottom of the ninth inning, which brought the only victory for the Oakland
Athletics in that Series. In addition, you won a Gold Glove, an annual award given to players
who displayed signs of superior individual fielding performances at each fielding position, in
1990. In the 1992 season you hit an impressive 42 home runs; the highest of your career up to
that point. Your spectacular performance helped the Oakland A’s clinch the American League
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West Division title in that year; their fourth in five seasons. In 1996, you impressed fans with 52
home runs in 423 at-bats, also hitting a career high .312 batting average, while leading the league
in both slugging percentage and on-base percentage. These great accomplishments were just a
preview of what you had in store for Major League Baseball.
In the 1997 season, you were traded to the St. Louis Cardinals. Following this trade, you
then led MLB with 58 home runs. At the end of that season, you signed a contract to stay in St.
Louis. As the 1998 season progressed, you, along with Ken Griffey, Jr. and Sammy Sosa were
competing to break Roger Maris’ single-season home run record. After an intense rivalry, you
finished the season with an astounding 70 home runs, four ahead of Sosa’s 66. You are also
credited with “saving baseball,” along with Sammy Sosa, for the incredible performances that
encouraged younger and older fans to attend games after the famous 1994 MLB Strike. You
ended your career in 2001 with 583 home runs, which was the fifth-most in history. In 2009,
you joined baseball once more by accepting a position as the hitting coach for the St. Louis
Cardinals.
2. Situational Analysis
2.1 Situational Analysis
Mr. McGwire, throughout the late 1990s you were unfortunately under suspicion of using
the performance enhancing steroids. During this time you continually refused to talk about your
involvement or admit to any usage of these substances. This in turn caused rumors to circulate
and your silence seemed to confirm your usage to your fans and other individuals. In 1998, you
broke the record for single home runs in a season and this accomplishment in particular drew
more attention to the possibility of steroid use. Although you continually denied using steroids,
in 1998 you did admit to taking the muscle enhancer androstenedione. Even though
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androstenedione wasn’t yet banned by Major League Baseball, your use of this drug did not help
support your previous statements of non-steroid use.
Then in 2005, Jose Canseco released a book that contained personal testimonies of
professional baseball players using steroids, and claimed that you had used performance
enhancing drugs since the 1980s, and that he had personally injected you with them. In this
same year you, Mr. Canseco, and nine other MLB players and executives testified at a
congressional hearing on steroid use in professional baseball. On March 17 you made a
testimony, under oath, that neither confirmed nor denied your use of steroids. Later, in October
2009, the St. Louis Cardinals offered you the position of hitting coach. After accepting this
position, you admitted to using steroids during your playing career, including your infamous
1998 season. However, your confession also contained claims that your usage of steroids was to
recover from injuries rather than for performance enhancement. Your recent failures to attain
election into the Baseball Hall of Fame in 2007, 2008, 2009, and 2010 have been said to be due
to the infractions associated with the use of steroids.
3. Planning
3.1 Objectives & Goals
Our goal is to repair your reputation as one of the greatest baseball players of all time and
help you obtain a place in the Baseball Hall of Fame. Mr. McGwire, you were a phenomenal
baseball player and have continuously demonstrated your knowledge and passion for baseball by
your work as hitting coach for your former team, the St. Louis Cardinals. Your name is still
synonymous with baseball and home runs, but dealing with the stigma that comes with your
admitted steroid use has kept you out of the Baseball Hall of Fame. We suggest you continue
your positive involvement in Major League Baseball, and additionally focus your efforts on
community involvement and philanthropy. This will favorably change your persona and gain
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you positive media coverage, in hopes of swaying the votes of the Baseball Hall of Fame voting
board.
3.2 Target Audience
Target Audience Description of Audience
Males and Females, Ages 14-24 Aspiring Middle School, High School, and
College athletes who would benefit from a
lecture series about steroid use in sports.
Males and Females, Ages 35+ Audience who were and/or are fans during your
career and especially the 1997-2001 HR record
chase with the St. Louis Cardinals.
Baseball Writers Association of America These individuals are member of the voting
board that determine your entry into the
Baseball Hall of Fame.
3.3 Strategies
3.3.1 Fan Relationship
At Olympus Public Relations, we believe it is important to continue the positive
relationship you have with your fans. Your fan base increased during your home run race with
Sammy Sosa, as MLB had just come off the player’s strike in 1994. You essentially helped to
reestablish the fans’ enthusiasm for the sport again. It is essential, to keep these fans and garner
new ones by answering fan mail, signing baseball cards, and even mentioning your appreciation
for them in an interview before or after a St. Louis Cardinals game. We feel that your decision
to return to MLB, and your former team, as a hitting coach was a very good move, and was a
definite step forward with your fans, as they gave you a standing ovation prior to the Cardinals’
home opener on April 12, 2010. It is important to show a kind of “Fan Appreciation Day,”
everyday. When your fans see that their support matters to you, it will continue to grow.
3.3.2 Associations
Even though your use of steroids were for health reasons, were not banned in MLB, and
were available over-the-counter (meaning it was legal and safe), they still carry a negative
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stigma. Now that you have openly admitted the use of steroids, it is important that you sever all
ties with those affiliated with the use of the drug. This includes former and current athletes, and
especially Jose Canseco, who accused you of illegally using steroids in his published book.
What we advise is further enhancing your relationship with revered individuals in the world of
baseball. One such person is former MLB player, Ken Griffey, Jr. Throughout his major league
baseball career, Mr. Griffey was a popular player and fan favorite around the league. His
popularity reflected well upon professional baseball. Griffey has been called one of the most
prolific home run hitters and is fifth on the list for most career home runs. Home runs are not all
you have in common; Griffey recently retired this past year, but still works in professional
baseball as a special consultant for the Seattle Mariners. He, like you, is also a big contributor
to philanthropic endeavors. Associating yourself with Mr. Griffey will highlight your
similarities and all of the positive accomplishments you have achieved.
3.4 Activities
3.4.1 Educational Engagement
One way to improve your image in the public eye is by lecturing to middle schools, high
schools, colleges, and especially student athletes, about the dangers of the use of steroids and the
positivity of sportsmanship. Seeing as you have first-hand experience, we suggest showing your
goodwill by telling others your story, and encouraging young athletes to shy away from any use.
This will also allow you to tell your side of the story and why you regret using steroids, because
the audience will be able to hear it in your own words, rather than obtain a skewed version from
a third party. Beginning at local Missouri middle schools and high schools for free can enhance
your image. Then you can move on to finding an agency, such as The College Agency, that will
designate you an agent that can book you at colleges and universities and showcase your lectures
at conventions, such as the National Association for Campus Activities, NACA. The College
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Agency is a reputable organization and has been a nominee for Agency of the Year in 2007,
2009, and 2010. It is used by colleges and universities all over the country for their various
speaker and lecture series’. You will be able to tour throughout various locations during the
school year because the baseball off-season correlates with Fall, Winter, and Spring semesters or
trimesters. We at Olympus Public Relations will create press releases and pitch letters to send to
local, regional, and national media outlets in order to garner good press regarding your efforts to
educate youth. Some of these media personnel will include reporter T.J. Quinn of ESPN, who
reported a great deal on performance enhancing drugs and is a member of the BWAA; New York
Times sports journalist, George Vecsey, who wrote about your home run record chase against
Sammy Sosa; and many great writers at Sports Illustrated, including “America’s Best
Sportswriter,” Gary Smith.
3.4.2 Community Involvement
Your current work at the Mark McGwire Foundation for Children to support agencies
that help children who have been sexually and physically abused is a wonderful philanthropic
endeavor. Because this foundation was created before your admittance to using steroids, we
believe that you would also benefit from adding to your community involvement by working
with the St. Louis Sports Commission’s Sportsmanship Initiative. More community involvement
will build your public image and fan morale, which is essential to your long-term success. The
Sportsmanship Initiative is a series of programs implemented by the Sports Commission to make
St. Louis a model community for good sportsmanship and to create more positive environments
for kids to play sports. It hopes to reinforce the ideals of respect, civility, integrity, and fair play
at all levels. Not only will your image benefit from donating your time, but also by adding to
their known scholarship fund to create more college scholarships for graduating seniors in the St.
Louis area. Your participation in this organization will show the community your stance on
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sportsmanship, and your love for athletics. You will ultimately be recognized as a good
community citizen by supporting a program that improves the quality of life in the community.
Any events your foundations are a part of will be promoted to the media via a media alert that we
will create at Olympus Public Relations.
4. Administration and Evaluation
4.1 Staffing
4.1.1 Personal Assistant
Mr. McGwire, being the iconic baseball player that you are, while also holding the
position of the St. Louis Cardinals’ hitting coach, you will require additional staff to help you
throughout your day. In order to maintain positive relations with the fans and media, a
professional personal assistant is imperative. Your new personal assistant will assist in simple
tasks, such as sorting various fan -mail, managing and updating your schedule, keeping track of
all invoices and emails, and running personal errands as needed. We highly recommend, Mr.
McGwire, that your personal assistant be male, primarily in his mid-twenties to mid-thirties, and
have at least obtained a Bachelor’s degree. He should have extensive experience as a manager or
assistant in, yet not limited to, the sports industry. Desired qualities for your assistant include an
extremely responsible, flexible, accountable, detailed, respectable professional who maintains
the utmost confidentiality throughout his work. We will oversee the preliminary selection of
potential candidates, but of course, you will make the final decision in the selection process.
Your assistant is a gatekeeper; he will organize all aspects of your professional and personal life,
therefore making it easier for you to keep track of everything and act accordingly and timely.
Thus, during the baseball season, the ability to focus on your success in coaching will be
improved, thanks to your new personal assistant.
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4.1.2 Event Coordinator
Hiring an event coordinator will further improve your balance between coaching and
positive relations with fans and media. A professional event coordinator will assist in planning
events for your charity, educational speeches or visits, and all other fundraisers or occasions that
will arise. Mr. McGwire, at Olympus Public Relations, we know how difficult it will be to find
equilibrium between family life, your career, and the interactions you will encounter with the
public. Along with your personal assistant, your event coordinator will work behind the scenes to
allow you to focus on balancing these three aspects of your life. The coordinator’s main job is
establishing a budget, scheduling dates, times, and locations, setting up transportation, and hiring
support and security if need be. Your event coordinator will manage every fundamental
background element of fundraisers or events, while also listening to any input from yourself, and
therefore will allow you to not worry about these background details and focus more on your
status and positive attitude throughout the events you attend. We feel the most appropriate event
coordinator for you, Mr. McGwire, will be a highly driven individual with at least a Bachelor’s
degree. It is ideal that your event coordinator will have a degree in Communications, Marketing,
or Entertainment Management, but this is not a requirement. Your coordinator must have a
background with other high-profile athletes or celebrities, and he or she must have a positive
reputation throughout the industry. He or she will work around the St. Louis Cardinals’ schedule
and will set up school visits and charity events on off-days, the off-season, and post-game, if
possible. Your event coordinator will add numerous events to your schedule, providing many
opportunities for you to enhance your relationship with your fans.
4.1.3 Personal Coach
Lastly Mr. McGwire, we believe that maintaining connections throughout the community
of Major League Baseball is the most vital aspect of amplifying your Hall of Fame eligibility.
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9. OLYMPUS PUBLIC RELATIONS
Throughout your years as a successful slugger, you have created relationships with managers,
coaches and teammates. It is important that you uphold all positive relationships that you have
made throughout your tenure within Major League Baseball. It is essential for you to have a
personal coach, or mentor. Many athletes, celebrities, and social icons have turned to mentors
during times of need or personal advising.
Mr. McGwire, it would be ideal if this mentor were highly regarded, as well as connected
to the Major League Baseball organization and community. Conveniently, you already have a
strong history with Tony La Russa. He was your manager for the Oakland Athletics from 1987 to
1995, and your manager for the St. Louis Cardinals from 1997 to 2001. Mr. La Russa is a
reputable manager known throughout the league, and has great potential to be a Hall of Fame
manager. Not only is he a respectable in those aspects, but he is also a respectable man who is
liked all throughout Major League Baseball. You need a mentor who has integrity and a strong
personality, and Mr. La Russa possesses both characteristics. Although you have a highly
likeable personality and reputation, it is our job to increase awareness of these characteristics
throughout the league, thus furthering your chances to be voted into the Hall of Fame. If you
continue your positive relationship with Mr. La Russa, he will act like a spokesperson for you,
being more apt to speak positively of you to the media. He will be your confidant and role
model. He is someone you can trust, and who will, in turn, trust you. We cannot stress enough
how important it is to maintain constructive contact with Tony La Russa. Also, positive relations
with players such as Ken Griffey, Jr., Albert Pujols, and Matt Holliday, who have large fan bases
and respected careers, will enrich your public standing. The relationships you currently possess
are key aspects in safeguarding your reputation throughout the world of baseball.
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10. OLYMPUS PUBLIC RELATIONS
4.2 Timetable
Today 6 Months 12 Months 36 Months 10 Years
• Fan • Associations • Philanthropy • Educational • Baseball Hall
Relationships •We will help •You will further Lectures of Fame
•You must start you attain your •You will begin •Our ultimate
with assocations with involvement in work on a goal is to have
maintaining well respected your current lecture series you inducted
relations with individuals in foundation, as that will help into the
your fan base in the MLB well as establish further your Baseball Hall of
order to garner community that yourself as part agenda of Fame which
positive media will further your of the St. Louis educating young will be the
for yourself and positive image Sports athletes about epitome of your
the St. Louis with current and Commission's sportsmanship success in MLB.
Cardinals. potential fans. Sportsmanship and the dangers
Initiative. of steroid use.
Joining The
College Agency
can build your
credibility as a
serious speaker.
4.3 Tracking & Monitoring Progress
In order to keep track of your progress, we at Olympus Public Relations will continue to
poll the public to monitor their opinions of you as an individual and as an athlete. By monitoring
their opinions of you we will be able to see which tactics for improving your image and
reputation are working. We will also track the number of votes you receive each year for the
Hall of Fame. Any decrease or increase in votes will help us determine where to adjust our
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approach accordingly. Any good media awareness garnered by your philanthropy efforts will aid
us at Olympus Public Relations in tracking the increase in your image and reputation.
5. Budget
5.1. Bottom Line
As your public relations firm, we will advise you on ways to make the most of your
current financial aspects in your personal and professional life. You will find our suggestions are
flexible pending your personal interest, but are emphasized due to success they have had for
other clients in the past.
5.1.1 Hitting Coach Salary
As the St. Louis Cardinals’ current hitting coach you obtain a steady and generous salary
as personal funds. We suggest you consider setting up savings accounts for you and your
family’s future. You might be interested in looking into investments that can not only increase
your revenue, but can also show support for the businesses and organizations in which you
choose to invest.
5.1.2 Celebrity Endorsements
Mr. McGwire, it is our goal to obtain various endorsement deals for products and services
that enhance your positive image. Though we believe most of these offers will come after you
obtain entry into the Baseball Hall of Fame, we will strive to acquire them immediately. If there
are certain products, services, or organizations you feel strongly about representing, we will
work to meet your preferences. At Olympus Public Relations, your image is our first priority
and we do not want you to endorse something you do not believe.
5.1.3 Philanthropy
You have already taken the first step of creating your own charity, the Mark McGwire
Foundation for Children. Donating your time and money are equally important in keeping this
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foundation alive. We also suggest you work with an organization that is sports-related, which
will further highlight your positive reputation. The St. Louis Sports Commission’s
Sportsmanship Initiative is a perfect vehicle to do so. Your participation in this organization and
especially through contributions to their scholarship funds, will only further strengthen your fan
base in the community of St. Louis.
5.1.4 Staffing
As we stated previously, acquiring a personal assistant and event coordinator is an
integral part to our plan. They will ultimately make your life easier, but both require a set fee to
be negotiated at the time of hire. You must also keep in mind that working with The College
Agency will require you to give a percentage of your contractual fee to your agent associated
with that company.
5.1.5 Olympus Public Relations Fees
As a leading public relations firm in our field, we charge $25,000 a month, plus expenses.
It would be in your best interest to invest in our firm’s skills and resources, including our
phenomenal staff and our contacts throughout the industry and media. We will be with you and
constantly monitoring your success and achievements in every step you make toward reaching
the Hall of Fame.
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