1. The use of colloquialism The colour red has been used only in Vibe have chosen to display two large main
in the heading as the heading where drake has been images of Drake aside to one to show to the
stated; ‘ Some fake quoted to give him a sense of readers how important he is as an artist and
persona would never authority, showing his importance how well known he is so providing the readers
work... I grew up on within the spread as he is such a well with more than one image allows them to feel
television..’ allows the known successful rapper. privileged that they have been able to see
reader to form a bond more of Drake .
almost with the artist as
the magazine is using
the same mode of
address in which the
readers would use,
allowing the readers to
feel connected with the
artist.
The fonts appear to
be very simple
reinforcing the
simplicity of the
spread but also the
magazine itself as
its a very laid back ,
clam magazine,
making the readers
feel comfortable
with what they are The image on the right of Drake shows him smiling
reading. maybe laughing as he stares to the floor creating a The layout of the spread appears quite
sense of shyness as he turns away from the simple reinforcing the brand identity as
camera, appealing to many females as Drake is Vibe’s double page spreads all appear
seen as a sexual desire for women fairly simple structured.