15miles, the Local Search division of Geary LSF, presents the Dos & Don'ts of Local Search in the first webinar in a series following the launch of the 6th Annual Local Search Usage Study.
China causes controversy in Olympic GamesRedator MAM
The Chinese government has invested billions in a state-run athletic training program since 2001 to ensure success in the Olympics. Young children deemed promising are removed from their families and placed in intensive training academies, prioritizing athletics over education. Coaches scout kindergartens and schools for children with ideal body types. Now with over 400,000 athletes in the system, China's pursuit of gold medals has come at the cost of many children's development and well-being for the sake of national pride.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Content Marketing: Your Digital SalespersonKatie Fellenz
This document discusses how Google is adapting search results to provide more localized, relevant information to users. It notes that Google is creating new result types like knowledge cards, video results, and localized results that provide information tailored to a user's location. The document also discusses how brands can adapt by ensuring their content is useful, relevant, and meets users across different devices and points in their decision journey. It provides tips for moving companies on creating mobile-friendly content to reach users throughout the moving process.
4.3 Factoring Polynomials Of Higher Degree Part 1Gary Ball
The document discusses a new product launch that is scheduled for next month. It provides details on marketing campaigns that will promote the product, including a television commercial, social media promotions, and product demonstrations at local stores. The goal is to raise brand awareness and generate strong sales during the first month to ensure the new product is successful in the market.
Financial Sector Strategies for Public Financial Managersicgfmconference
Paul Leonovich, Associate Director for Banking & Financial Services, Office of Technical
Assistance, United States Department of the Treasury
“Financial Sector Strategies for Public Financial Managers”
The presenters will discuss strategies and tactics that can be utilized in responding to
current financial sector and debt market challenges.
Follow up actions by donors and countries, the case of pefaicgfmconference
The document discusses how countries and donors can follow up on Public Expenditure and Financial Accountability (PEFA) assessments to improve governance. It outlines how countries can use PEFA results to create prioritized action plans, strengthen ministry capacities, and engage with donors. Donors can mainstream PEFA findings into lending decisions, policy assessments, and analytical work. Repeating PEFA assessments every 3 years allows monitoring reform progress, and increasing publication sharing results more widely. Overall, PEFA is influencing governance reform strategies by providing a baseline and framework for accountability.
Google Partner Agency Digital Breakfast with Geary LSFKatie Fellenz
Geary LSF and Google partnered up to present the latest innovation at Google and in digital marketing at an exclusive Google Partner Agency event in San Francisco.
China causes controversy in Olympic GamesRedator MAM
The Chinese government has invested billions in a state-run athletic training program since 2001 to ensure success in the Olympics. Young children deemed promising are removed from their families and placed in intensive training academies, prioritizing athletics over education. Coaches scout kindergartens and schools for children with ideal body types. Now with over 400,000 athletes in the system, China's pursuit of gold medals has come at the cost of many children's development and well-being for the sake of national pride.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Content Marketing: Your Digital SalespersonKatie Fellenz
This document discusses how Google is adapting search results to provide more localized, relevant information to users. It notes that Google is creating new result types like knowledge cards, video results, and localized results that provide information tailored to a user's location. The document also discusses how brands can adapt by ensuring their content is useful, relevant, and meets users across different devices and points in their decision journey. It provides tips for moving companies on creating mobile-friendly content to reach users throughout the moving process.
4.3 Factoring Polynomials Of Higher Degree Part 1Gary Ball
The document discusses a new product launch that is scheduled for next month. It provides details on marketing campaigns that will promote the product, including a television commercial, social media promotions, and product demonstrations at local stores. The goal is to raise brand awareness and generate strong sales during the first month to ensure the new product is successful in the market.
Financial Sector Strategies for Public Financial Managersicgfmconference
Paul Leonovich, Associate Director for Banking & Financial Services, Office of Technical
Assistance, United States Department of the Treasury
“Financial Sector Strategies for Public Financial Managers”
The presenters will discuss strategies and tactics that can be utilized in responding to
current financial sector and debt market challenges.
Follow up actions by donors and countries, the case of pefaicgfmconference
The document discusses how countries and donors can follow up on Public Expenditure and Financial Accountability (PEFA) assessments to improve governance. It outlines how countries can use PEFA results to create prioritized action plans, strengthen ministry capacities, and engage with donors. Donors can mainstream PEFA findings into lending decisions, policy assessments, and analytical work. Repeating PEFA assessments every 3 years allows monitoring reform progress, and increasing publication sharing results more widely. Overall, PEFA is influencing governance reform strategies by providing a baseline and framework for accountability.
Google Partner Agency Digital Breakfast with Geary LSFKatie Fellenz
Geary LSF and Google partnered up to present the latest innovation at Google and in digital marketing at an exclusive Google Partner Agency event in San Francisco.
Geary LSF Vice President of Paid Media, Liz Serafin, presented at the 2014 MEDevice medical device conference in San Diego on the topic of digital marketing in the healthcare industry. See her tips for successful digital advertising.
Attribution: A Marketers Guide for Making This Pipe Dream a RealityKatie Fellenz
Kendra Losee is an Account Director at GearyPMG who specializes in attribution. The document discusses attribution and provides an overview of getting started with attribution, including internal considerations like organization, resources, and goals, and external considerations like technology and vendors. It then covers implementing different types of attribution like interactive attribution using Google Analytics, expanding interactive attribution to measure enrollments, and cross-channel attribution to incorporate traditional and digital channels. The conclusion emphasizes having clear goals, a phased approach, alignment with the organization, and ensuring the right resources and vendor capabilities.
Geary LSF University Presents: Paid Media DisciplineKatie Fellenz
The Geary LSF University is pleased to present an advanced course on how to implement Paid Media skills such as Paid Search, Display Marketing, and Retargeting into your marketing campaign. With real-world examples and case studies, you're sure to learn everything you need to know about digital advertising.
Geary LSF University Presents: Advanced AnalyticsKatie Fellenz
Geary LSF University, a Geary LSF Initiative, is proud to present this How-to presentation about Analytics. Learn everything you need to know about analytics and attribution for digital advertising.
The Local-Mobile Opportunity: Presented by 15milesKatie Fellenz
The 3rd webinar in a series presented by Local Search experts, 15miles. Learn how-to take your business mobile and optimize your business for local search.
Geary LSF University Presents: Advanced Paid Media LessonsKatie Fellenz
Geary LSF's VP of Paid Media, Liz Serafin, recently presented a class on Advanced Paid Media techniques and trends for the internal Geary LSF University initiative. These slides focus on Display Advertising, Paid Search (PPC), and various updates and tricks of the trade.
Geary LSF University Presents: Social Media BasicsKatie Fellenz
This document provides information on social media strategy and management. It discusses why social media is important for building brands and reaching new audiences. It also provides an exercise to develop a social content strategy by determining business/audience details and content types. Additionally, it covers choosing social media profiles, tracking engagement with tools like Google Analytics, and how social signals can improve search engine rankings. Finally, it lists the most popular social media sites and 23 types of social media.
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
Geary LSF University Presents: Analytics BasicsKatie Fellenz
Geary LSF's Growth & Development task force behind the Geary LSF University offers classes on everything ranging from Analytics to Social Media to Project Management and more. This presentation by Geary LSF's Director of Analytics was used to educate team members on the basics of Analytics and how we use Analytics to benefit our clients.
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
This document discusses building an integrated marketing campaign from the strategy level down. It emphasizes the importance of developing strategies that answer how and where consumers want to engage with brands across different channels. The document provides tips for marketers such as acknowledging the need for integration, holding all marketing teams accountable, and leading strategically by bringing teams together early in the planning process to coordinate efforts. Key points of integration discussed include paid search and SEO, display and social media, online and offline efforts, and ensuring all channels support consistent messaging.
This document summarizes a presentation about using social media for employment. It discusses how over 200 million people use social networks actively and their growing popularity across age groups. It outlines levels of social media participation from observer to leader. The presentation recommends using social media like LinkedIn, Twitter and blogs to build your professional brand, showcase thought leadership, and get job leads through your expanded network. It emphasizes managing your online reputation by owning your name on search engines and social profiles to control what potential employers might find when searching for you online.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Geary LSF Vice President of Paid Media, Liz Serafin, presented at the 2014 MEDevice medical device conference in San Diego on the topic of digital marketing in the healthcare industry. See her tips for successful digital advertising.
Attribution: A Marketers Guide for Making This Pipe Dream a RealityKatie Fellenz
Kendra Losee is an Account Director at GearyPMG who specializes in attribution. The document discusses attribution and provides an overview of getting started with attribution, including internal considerations like organization, resources, and goals, and external considerations like technology and vendors. It then covers implementing different types of attribution like interactive attribution using Google Analytics, expanding interactive attribution to measure enrollments, and cross-channel attribution to incorporate traditional and digital channels. The conclusion emphasizes having clear goals, a phased approach, alignment with the organization, and ensuring the right resources and vendor capabilities.
Geary LSF University Presents: Paid Media DisciplineKatie Fellenz
The Geary LSF University is pleased to present an advanced course on how to implement Paid Media skills such as Paid Search, Display Marketing, and Retargeting into your marketing campaign. With real-world examples and case studies, you're sure to learn everything you need to know about digital advertising.
Geary LSF University Presents: Advanced AnalyticsKatie Fellenz
Geary LSF University, a Geary LSF Initiative, is proud to present this How-to presentation about Analytics. Learn everything you need to know about analytics and attribution for digital advertising.
The Local-Mobile Opportunity: Presented by 15milesKatie Fellenz
The 3rd webinar in a series presented by Local Search experts, 15miles. Learn how-to take your business mobile and optimize your business for local search.
Geary LSF University Presents: Advanced Paid Media LessonsKatie Fellenz
Geary LSF's VP of Paid Media, Liz Serafin, recently presented a class on Advanced Paid Media techniques and trends for the internal Geary LSF University initiative. These slides focus on Display Advertising, Paid Search (PPC), and various updates and tricks of the trade.
Geary LSF University Presents: Social Media BasicsKatie Fellenz
This document provides information on social media strategy and management. It discusses why social media is important for building brands and reaching new audiences. It also provides an exercise to develop a social content strategy by determining business/audience details and content types. Additionally, it covers choosing social media profiles, tracking engagement with tools like Google Analytics, and how social signals can improve search engine rankings. Finally, it lists the most popular social media sites and 23 types of social media.
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
Geary LSF University Presents: Analytics BasicsKatie Fellenz
Geary LSF's Growth & Development task force behind the Geary LSF University offers classes on everything ranging from Analytics to Social Media to Project Management and more. This presentation by Geary LSF's Director of Analytics was used to educate team members on the basics of Analytics and how we use Analytics to benefit our clients.
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
This document discusses building an integrated marketing campaign from the strategy level down. It emphasizes the importance of developing strategies that answer how and where consumers want to engage with brands across different channels. The document provides tips for marketers such as acknowledging the need for integration, holding all marketing teams accountable, and leading strategically by bringing teams together early in the planning process to coordinate efforts. Key points of integration discussed include paid search and SEO, display and social media, online and offline efforts, and ensuring all channels support consistent messaging.
This document summarizes a presentation about using social media for employment. It discusses how over 200 million people use social networks actively and their growing popularity across age groups. It outlines levels of social media participation from observer to leader. The presentation recommends using social media like LinkedIn, Twitter and blogs to build your professional brand, showcase thought leadership, and get job leads through your expanded network. It emphasizes managing your online reputation by owning your name on search engines and social profiles to control what potential employers might find when searching for you online.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
3. Today’s Webinar
2013 Local Search Trends – available at localsearchstudy.com
• Why Local Search?
• 5 Local Search DOs
• 5 Local Search DON’Ts
• Questions?
4. Why Do You Need a Local Search Strategy?
High Visibility
High Intent
Highly Used
Highly Efficient
7. Do – Implement A Ratings & Review Strategy
Develop
Response
Plan
Capture
Reviews &
Sentiment
Generate
More Positive
Reviews
8. Do – Develop a Centralized Approach
Incorrect
Information
Unoptimized
Listings
Lost
Category
Visibility
Wrong
Landing
Pages
Customer
Page
Hijacking
Poor User
Experience
Inability to
Respond to
Reviews
Off-Strategy
Messaging
Inability to
React to
Changes
13. Don’t – Assume SEO = Local SEO
Citation Depth
& Consistency
Profile
Completeness
Profile
Optimization
Landing Page
Relevance
Geographic
Proximity
Positive Review
Volume
On-Page Content
Volume, Quality, &
Type of Inbound
Links
Site Architecture
Site Authority
LOCAL
SEO
TRADITIONAL
SEO
15. Don’t – Assume Insourcing Saves $
• Volume-based pricing
• Cost of hours spent
learning
• Opportunity costs
• Lost visibility?
• Other projects
unattended?
16. Don’t – Overlook Strategic Integration
Consumer
Purchase
Decision
Paid
Social
Local
Mobile
Organic
Display
Your Site
Shopping
Results
17. Review
Four Immediate Action Items:
• Claim & Optimize on Google
• Support that with distribution through data aggregators
• Audit your ratings & reviews strategy
• And…
Your moderator today is Dan Stiehr, Director of Client Services for 15miles. Dan is based out of St. Louis and is a Local Search expert.Presenting today is Gregg Stewart.Gregg is a SoLoMo expert and digital advertising thought leader. As North American President of international digital advertising agency, Geary LSF, and founder of local-search agency 15miles, Gregg’s expertise in interactive advertising is extensive. Additionally, Mr. Stewart contributes regularly to Clickz and Search Engine Watch, and for six years and counting, has co-published the renowned ‘Local Search Usage Study’ revealing groundbreaking trends and data in the local-search arena.
Each year, 15miles, alongside Neustar/Localeze and comScore, conducts a study that seeks to understand how consumers are finding and interacting with local businesses. We presented the initial findings from the 6th annual Local Search Usage Study in a webinar in early May, and we’ll be hosting follow-up webinars like this one to dive more deeply into specific areas referenced in that study. Today’s area of emphasis is local search. We’ll be presenting on the importance of Local Search and the DOs and DON’Ts anyone planning to implement a Local Search strategy, should know.Future webinar topics will include mobile and ratings & reviews strategy, among others.
There are several reasons why you need a local search strategy in placeAs you can see in this screen shot, local search results have seen significant increases in visibility on Google’s search results page. Here we have a result for a very highly competitive keyword, restaurants, and Google’s choosing to show local results ahead of all organic results. Increasingly we see this sort of result, or local results showing up as the second or third listing in the organic section of search results. Additionally, searchers who use local results tend to exhibit very high purchase intent (source the Local Search Study). These are searchers who have completed the research phase of the purchase consideration process, and are looking for the closest merchant, or the one offering the best service or price. And the numbers of searchers using local results continues to grow, Google estimates that 30% of all searches have local intent behind them.Finally, local search makes for a very efficient way to ensure that new locations gain visibility online, that closed locations are removed, and that changes are administered.
Claiming & optimizing your location listings on Google is absolutely one of the first steps you should take in embracing local search. Doing so will deliver stronger visibility on category search terms, thereby developing new online and offline traffic opportunities for you.It gives you control over the messaging conveyed in these listings, as you can customize the business description messaging you offer, as well as images shared on the page.You will also be able to deliver a better brand experience for visitors to your listings. And as Google continues their efforts to integrate local results with Google+ pages, you will see some unique opportunities to synergize local and social. There are defensive benefits as well. If your page is unclaimed, someone else may try to assume control, or may post content that doesn’t reflect your brand vision.And it gives you a chance to respond to ratings and reviews posted by your customers. (discuss why this is important)
Ratings & reviews impact two major areas: the consumer decision-making process & Google’s local algorithmThe are three tiers to an effective ratings & reviews strategy:-developing a response plan-monitoring discussion & responding accordingly-generating legitimate new reviews from satisfied customersThe arrows in the screenshot to the right call out the impact that high volumes of reviews have on local search rankings
We often encounter scenarios where individual locations claim their own listings, or make inquiries to corporate as to whether they can. We strongly encourage all brands to centralize these efforts. When you leave this work to individual locations, you run the risk of not getting the right info published, not getting it published in the right places, not updating new info, or having accounts tied to individuals who may no longer be with the company, to name a few. Here’s an example we recently encountered in which a location appears to have claimed their own page. Aside from the obvious lack of optimization on the Google Places page itself, you can see here that when clicking through to the landing page listed, you get a website with a broken image at the top, no content, and lists of cities. You definitely don’t want to give local stores or franchisees the chance to create this sort of negative brand experience
There are many possible outcomes that might result from a local search – a visit to your site, a call to your location, a visit to your local profile page, or a direct visit to your location. Some of these are going to be more difficult than others to measure, but there are simple things you can do, like implementing tracking URLs, to assess the value of your local search efforts
Using call tracking lines to measure local search call volume sounds like a great way to measure performance; however…Can confuse Google if the line you provide doesn’t match citations already on other platformsWhat happens if you don’t renew the line? You may wind up with dead lines in your listings, or lines for the wrong departments. In the example seen here, the first listing has been disconnected since 2011Are you creating unnecessary expense for yourself? You may wind up paying for calls you would have received anyway, negating the cost efficiencies involved in local search
We see many brands & agencies make the mistake of assuming that traditional SEO tactics will lead to local SEO success. In fact, while the spirit of the two disciplines has some overlap, the algorithms driving each differ, and each requires a different set of tactics
When developing a PPC campaign, we generally recommend that clients focus their budget on Google until they’ve exhausted the opportunity, because Google owns such a dominant share of the search market & tends to drive higher quality visits. However, in the local arena, there’s some valuable incremental traffic to be had from other sites. Additionally, Google actually checks the data found on these other sites to validate its own information.So having a presence on these sites will empower you to drive more traffic and send positive signals to Google that the data you’re providing it is accurate.Plus, with the continued rise in importance of mapping and navigation tools, it’s imperative that you have a solution in place for pushing data to those sources
As digital media has evolved, many brands have sought to insource SEO, PPC, and other efforts to save moneyThe merits of this can be debated. With the right staff and resources in place, it can be very successful, but we also see it miss the markLocal SEO is an area where outsourcing may actually be the most cost-effective route, and here’s why:The biggest reason is the hard costs involved with a local program. While you can negotiate a deal with the major data aggregators, these programs use volume-based pricing. Based on the thousands of listings we manage for our clients, there’s a very good chance we can offer a lower price for a complete package of local SEO than you could get for providing data to a single aggregator!Additionally, as with any attempt at insourcing, there’s a learning curve involved. We’ve invested countless hours building a strategy and process for Local SEO. Replicating that effort – and staying on top of local search landscape and technical changes, as we do on your behalf, will require many hours of work from your team.And of course there’s always the issue of opportunity costs. Is there missed visibility based on your team taking extra time to learn local SEO, or based on them not executing correctly? When your team is focused on local SEO, what projects are they NOT working on?
We live in a multi-modal world. Consumers will typically engage your brand at multiple touchpoints during the purchase consideration process. So you must be cognizant not only of the importance of a local strategy, but also how that strategy aligns with paid search, organic search, shopping results, your web site, social media, and of course how all of those components differ from the desktop to laptop to mobile to tablet experience. So as you craft your local strategy, make sure you understand how local complements the pieces you already have in place:-can it alleviate cost burden by driving traffic on expensive ppc terms?-can it deliver visibility on phrases you can’t crack traditional organic listings for? And will local results push the organic rankings you already have further down the page?-does your current web site have strong local pages to deliver the local relevance Google is seeking when it ranks local businesses?These are just a few of the considerations to take into account when planning your local marketing activity
We’ve shared a lot of great information with you today, and we know the biggest challenge is figuring out where to start. I’d suggest the following three priorities as your immediate action items:Claim & optimize your location listings on Google. This is the highest visibility area and you’ll see the most online and offline traffic from it.Support those efforts by submitting through the data aggregators we mentioned earlier. This will drive incremental traffic & actually supports your efforts on GoogleAudit your ratings & reviews strategy. Begin by answering the question of who, if anyone is monitoring and responding to reviews, and then develop your approach radiating out from that answer. Of course, we at 15miles are eager to help with these priorities and anything else related to local marketing. We invite you to reach out to us with questions at (contact info) and we’ll be sure to follow up with you as well.