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Do's Don'ts
&
START UP
PRODUCT
IF YOU AREN’T
EMBARRASSED BY
THE FIRST VERSION
OF YOUR PRODUCT,
YOU SHIPPED TOO
LATE.
– Reid Hoffman, Co-founder of Linkedin
Do Don't
Envision your dream customer
and build an MVP around that.
The main objective at this
stage is to get customers to
use your product so that you
can get feedback on what
does and does not work with
your business model.
Don't focus too much on
predetermined customer
segment and demographics
(economic status, age,
location). Instead focus on
building and learning from
customer feedback.
Do Don't
Adopt a flexible and iterative
approach to product
development. Since you are
often trying to validate a
new product or business
model, you may need to pivot
or make changes to the
product roadmap based on
customer feedback and
market conditions
Don't have rigid processes or
adopt long product
development cycles. Limited
resources, (financial
resources, human resources,
and time) require more agile
and creative solutions
Do Don't
Product managers have to
take on a wider range of
responsibilities and wear
many hats. They have to
make quick decisions and
pivot as needed
Don't have layers of approval
and bureaucracy to navigate
which slows down decision
making and growth of your
start up.
Do Don't
40% data, 60% "#Yolo"
Since you’re creating a
breakthrough innovation,
there is usually not a lot of
data to justify what you do.
Most of the time, it’s about
learning fast and moving on.
Don't try to fill all the
checkboxes. The start-up
has to be prepared to go on a
roller coaster ride till you
evolve the product from an
MVP to a fully-functional
one.
Do Don't
Startups needs to have a
entrepreneurial and agile
culture, where employees are
expected to take ownership
of their work and be willing
to adapt to change.
Don't take notes from big
companies. Leave the
hierarchical culture and
processes to established
companies.
INNOVATE TODAY, INSPIRE TOMORROW

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Do's and don'ts Product- montaigne.pdf

  • 2. IF YOU AREN’T EMBARRASSED BY THE FIRST VERSION OF YOUR PRODUCT, YOU SHIPPED TOO LATE. – Reid Hoffman, Co-founder of Linkedin
  • 3. Do Don't Envision your dream customer and build an MVP around that. The main objective at this stage is to get customers to use your product so that you can get feedback on what does and does not work with your business model. Don't focus too much on predetermined customer segment and demographics (economic status, age, location). Instead focus on building and learning from customer feedback.
  • 4. Do Don't Adopt a flexible and iterative approach to product development. Since you are often trying to validate a new product or business model, you may need to pivot or make changes to the product roadmap based on customer feedback and market conditions Don't have rigid processes or adopt long product development cycles. Limited resources, (financial resources, human resources, and time) require more agile and creative solutions
  • 5. Do Don't Product managers have to take on a wider range of responsibilities and wear many hats. They have to make quick decisions and pivot as needed Don't have layers of approval and bureaucracy to navigate which slows down decision making and growth of your start up.
  • 6. Do Don't 40% data, 60% "#Yolo" Since you’re creating a breakthrough innovation, there is usually not a lot of data to justify what you do. Most of the time, it’s about learning fast and moving on. Don't try to fill all the checkboxes. The start-up has to be prepared to go on a roller coaster ride till you evolve the product from an MVP to a fully-functional one.
  • 7. Do Don't Startups needs to have a entrepreneurial and agile culture, where employees are expected to take ownership of their work and be willing to adapt to change. Don't take notes from big companies. Leave the hierarchical culture and processes to established companies.