Are your Product Managers using an appropriate framework? What do Sales, Implementations and your customers say about your products? Is too much time spend on process, and not enough on value and outcomes?
These are some ideas on a simple framework for Product Management that might work for you.
Creating Actionable Product Strategy by Turo Director of ProductProduct School
Main Takeaways:
- Measure what matters – Establishing the right metrics and KPIs early on can provide tremendous clarity. Driving towards the wrong goals can result in team misalignment, at best, and a failed product strategy, at worst.
- Distinguish the highest impact ideas from the good ideas
- Most companies have lots of good ideas. PMs must separate the great from the good, and craft product strategies that yield the highest impact outcomes for their customers and business.
Iterate, based on customer feedback & data – Great product strategies should evolve over time, with the ongoing incorporation of customer feedback, data, and stakeholder input. Strategies developed in a vacuum are unlikely to succeed, as are strategies that fail to evolve with the changing needs of customers.
The webinar provided guidance to business leaders on pivoting and adapting their businesses during the COVID-19 crisis. It outlined a three-phase model of surviving, pivoting/adapting, and thriving. Participants learned tools for conducting competitor analyses and reworking their product offerings. They worked in breakout groups to apply these tools and get feedback. The webinar emphasized the need for ongoing review of market trends and strategies as restrictions are lifted and businesses look to recover and capitalize on opportunities from what they've learned.
Hands- on Social Media 7: Building And Selling Social Strategyagencyside
The document provides guidance on selling social media services to clients. It recommends that salespeople demonstrate their own proficiency with social media, qualify customers by understanding their goals and ensuring budget fit, and price services using retainers, projects, or pay-for-performance models depending on the client and goals. It emphasizes understanding objectives over jumping to tactics and getting input from others to develop effective strategies.
The document provides a guide for businesses to adapt and thrive post-COVID19. It outlines a 3-phase model of Stop, Strategize, and Set to first reflect on changes from COVID19, reset the business strategy, and then set an action plan. The Strategize phase involves a 7R process to revise foundations, redefine markets, rework offerings, reset focus, review marketing and sales, remap the business model, and recalculate budgets. Taking businesses through stopping to assess impacts, strategizing a path forward, and setting a plan of action is presented as a way for companies to emerge from COVID19 well positioned for future success.
How to apply the lean startup approach, MVP, experimenting, testing hypotheses, pivoting, questioning assumptions, learning and failing fast and finding product-market fit within eHealth's regulative markets?
This document provides information on various leadership competencies related to driving growth. It describes several levels for each competency from foundation to world class. The competencies discussed include:
- Creates a growth vision and has a passion for growth
- Drives for growth and is focused on seizing future opportunities
- Comes up with new ideas through breakthrough thinking
- Understands the organizational environment and how to influence things
- Is proactive in taking action to achieve growth goals
For each competency, it provides examples of effective behaviors and quotes illustrating how leaders demonstrate that competency. It also lists negative indicators that are less effective for driving organizational growth.
May 2015 marked the final offering of Product Manager Imperatives at the University of Wisconsin-Madison’s Center for Professional and Executive Education. After 40 years of running these open enrollment corporate workshops on product management, UW-CPED has decided to focus exclusively on management and leadership training. This presentation is the condensed version of the final offering of Product Manager Imperatives. For a version of this presentation with links to videos, tutorials and other tidbits to demonstrate key points, look for this presentation at BrainSnacksCafe.
Are your Product Managers using an appropriate framework? What do Sales, Implementations and your customers say about your products? Is too much time spend on process, and not enough on value and outcomes?
These are some ideas on a simple framework for Product Management that might work for you.
Creating Actionable Product Strategy by Turo Director of ProductProduct School
Main Takeaways:
- Measure what matters – Establishing the right metrics and KPIs early on can provide tremendous clarity. Driving towards the wrong goals can result in team misalignment, at best, and a failed product strategy, at worst.
- Distinguish the highest impact ideas from the good ideas
- Most companies have lots of good ideas. PMs must separate the great from the good, and craft product strategies that yield the highest impact outcomes for their customers and business.
Iterate, based on customer feedback & data – Great product strategies should evolve over time, with the ongoing incorporation of customer feedback, data, and stakeholder input. Strategies developed in a vacuum are unlikely to succeed, as are strategies that fail to evolve with the changing needs of customers.
The webinar provided guidance to business leaders on pivoting and adapting their businesses during the COVID-19 crisis. It outlined a three-phase model of surviving, pivoting/adapting, and thriving. Participants learned tools for conducting competitor analyses and reworking their product offerings. They worked in breakout groups to apply these tools and get feedback. The webinar emphasized the need for ongoing review of market trends and strategies as restrictions are lifted and businesses look to recover and capitalize on opportunities from what they've learned.
Hands- on Social Media 7: Building And Selling Social Strategyagencyside
The document provides guidance on selling social media services to clients. It recommends that salespeople demonstrate their own proficiency with social media, qualify customers by understanding their goals and ensuring budget fit, and price services using retainers, projects, or pay-for-performance models depending on the client and goals. It emphasizes understanding objectives over jumping to tactics and getting input from others to develop effective strategies.
The document provides a guide for businesses to adapt and thrive post-COVID19. It outlines a 3-phase model of Stop, Strategize, and Set to first reflect on changes from COVID19, reset the business strategy, and then set an action plan. The Strategize phase involves a 7R process to revise foundations, redefine markets, rework offerings, reset focus, review marketing and sales, remap the business model, and recalculate budgets. Taking businesses through stopping to assess impacts, strategizing a path forward, and setting a plan of action is presented as a way for companies to emerge from COVID19 well positioned for future success.
How to apply the lean startup approach, MVP, experimenting, testing hypotheses, pivoting, questioning assumptions, learning and failing fast and finding product-market fit within eHealth's regulative markets?
This document provides information on various leadership competencies related to driving growth. It describes several levels for each competency from foundation to world class. The competencies discussed include:
- Creates a growth vision and has a passion for growth
- Drives for growth and is focused on seizing future opportunities
- Comes up with new ideas through breakthrough thinking
- Understands the organizational environment and how to influence things
- Is proactive in taking action to achieve growth goals
For each competency, it provides examples of effective behaviors and quotes illustrating how leaders demonstrate that competency. It also lists negative indicators that are less effective for driving organizational growth.
May 2015 marked the final offering of Product Manager Imperatives at the University of Wisconsin-Madison’s Center for Professional and Executive Education. After 40 years of running these open enrollment corporate workshops on product management, UW-CPED has decided to focus exclusively on management and leadership training. This presentation is the condensed version of the final offering of Product Manager Imperatives. For a version of this presentation with links to videos, tutorials and other tidbits to demonstrate key points, look for this presentation at BrainSnacksCafe.
The webinar intends to provide some tips to help start-ups involved in Big Data and data-driven economy to successfully face the investment phase and to maximize their chances to get external funding for their future endeavor.
Ideation, business models; and how and where to startSaberi Marais
Presentation promotes the Lean Startup principles and includes Steve Blank's cusotmer development process and Osterwalder Business Model generation canvas as recommended by the authors
This document outlines an intrapreneurship training program to spark innovation within a company by having employees develop solutions for corporate social responsibility challenges. The program uses design thinking, lean startup, and business model canvas methods to guide employees through understanding problems, ideating solutions, prototyping, testing, and pitching their ideas. The goal is to enrich employee talent and engagement by giving them autonomy and skills in innovation processes while also creating value for the company and society.
The document discusses various topics related to entrepreneurship including innovation, invention, creativity, business ideas, environmental scanning, SWOT analysis, the entrepreneurship development cycle, and business planning. It defines key terms, provides examples, and outlines the process of developing a new business venture from coming up with an idea to writing a business plan and assessing feasibility and risks.
Growing Your Product Management Career by Compass Sr PMProduct School
Growing Your Product Management Career is a presentation about developing skills as a product manager. It discusses growing customer empathy, product vision, and communication skills. These skills are important for career advancement from associate to senior product manager roles and beyond. The presentation provides examples and recommendations for strengthening areas like listening to customers, expanding the product vision, and sharing information with different stakeholders. The overall message is that continuous self-improvement in these core skills is necessary for career growth in product management.
This document provides an overview of a SWOT analysis, including:
- Its origins in 1960s research at Stanford University and use as a planning tool.
- Definitions of the four elements - Strengths, Weaknesses, Opportunities, Threats - and examples of each.
- When SWOT analysis is useful, such as for strategic planning, product evaluation, and personal development.
- A seven-step process for conducting a SWOT analysis, from establishing objectives to documenting findings.
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution.
2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus.
3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.
4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines.
5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
This document provides feedback on various elements of a presentation or speech. It evaluates areas like the introduction, transitions, eye contact, non-verbal communication, tone of voice, closing, and Q&A on a scale from Strong to Needs Improvement. Specific feedback is provided under each category with suggestions for improvement. The document also outlines sections that should be included in a business plan, such as describing the economic, social and environmental sustainability of the business, providing a schedule of major milestones and events, and identifying potential risks, problems, and assumptions. It indicates group members responsible for drafting different sections and sets a deadline of Saturday at 4pm for submission.
From Product Vision to Story Map - Lean / Agile Product shapingJérôme Kehrli
A lot of Software Engineering projects fail for a lack of shared vision due to poor communication among people involved in the project.
A sound maintenance of the product backlog can only be achieved if all the people have a good understanding of what they have to do (common vision).
Roman Pichler, in a post originally written in Jul 16 2012, has proposed a really interesting approach: use various canvas to create and share product vision and product backlog creation and refinement.
This presentation is a drive through these various boards and canvas that should be designed in prior to any product development: the Product Vision, the Lean Canvas, The Product Definition and the Story Map.
The document outlines a performance improvement roadmap with three key stages:
1) Listen and gather information from stakeholders to identify improvement opportunities.
2) Conduct in-depth reviews of processes to benchmark, identify gaps, and develop action plans.
3) Synthesize the information, finalize plans, and implement and monitor the changes.
The first stage involves surveys, interviews, and analysis to understand issues from multiple perspectives. The second stage entails detailed process examinations. The final stage is implementing the plans while continuously measuring progress.
The Garage Group on Bringing the Outside In: Collaborating with External Stak...The Garage Group
This is the deck from a talk we gave on Bringing the Outside In: Collaborating with External Stakeholders to Discover Insights and Build Big Ideas at the 2013 Cincinnati Innovation Summit.
Involving key stakeholders in innovation is a critical, but often overlooked criterion for success. Suppliers, influencers, third party buyers, customer gate keepers and other partners are not only critical to an initiative’s success, but they often have insight that can lead to bigger, better ideas.
This breakout session will share the importance of involving external stakeholders in the process of generating insights that lead to ideas; and in the process of developing, piloting and launching new initiatives. We’ll share 2-3 case studies to inspire participants to build an action plan (template to be provided) to map key stakeholders and specific action steps to involve them in a current or future innovation initiative.
Notes on Inspired: How to Create Products Customers Love by Marty CaganIvan Nashara
I made this note and presentation for the executives in my company. We discuss how the product organization should be evolving and how we can create a strong innovative company.
Inspired is one of the best books to introduce you to product management. And it's also a strong one that can be easily read and understood by the business and non-product people in the company.
Learn how to build the growth engine for your startup. Saas Lifecycle stages. Product Market Fit, Different perspectives for Marketing funnel, AARRR framework, lead generation, lead nurturing & what tools to use
This document provides an overview of lessons from ASU Startup School on growing a company. The lessons cover:
- Understanding the "get, keep, grow" funnel for acquiring, retaining and increasing customers.
- Creating marketing/sales plans and managing customer relationships to get, keep and grow customers.
- Implementing growth hacking strategies like reducing customer acquisition costs and increasing lifetime value.
- Measuring key metrics like net promoter score to track growth.
The instructor, Aaron Bare, has experience driving growth as an entrepreneur, educator and consultant. He outlines the stages of Startup School which teach fundamentals and help entrepreneurs execute business plans.
The document provides a training manual on customer development with 14 rules or guidelines. Some of the key points covered in the rules include: conducting customer development outside the company by talking to potential customers to learn facts; pairing customer development with agile development to iterate based on customer feedback; embracing failure as part of the learning process through experiments and pivots; using a business model canvas to track hypotheses and iterate based on customer validation or rejection; and focusing on passion and speed in decision making. The overall message is that customer development is about turning hypotheses into facts through customer validation, which requires getting outside the building to interact with potential customers.
Growing Your Product Management Career by Compass Sr PMProduct School
Main takeaways:
- Get in your reps: Turn customer empathy into customer obsession
- Turn dreams into reality: Expand the vision of your current product area
- Can you heard me now: Communicate what you’ve learned (customer obsession), where you’re going (Product vision), and why it matters
The document provides an overview of several strategic planning models and frameworks that can be used in strategic planning, including:
- Strategy map - A diagram that visually communicates an organization's strategy and how objectives align across different levels.
- Balanced scorecard - A framework that translates an organization's strategy into objectives and measures across financial, customer, internal process, and learning/growth perspectives.
- SWOT analysis - An analysis of an organization's strengths, weaknesses, opportunities, and threats to inform strategic planning.
The document discusses the key components and benefits of these models to effectively communicate and implement organizational strategies.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The webinar intends to provide some tips to help start-ups involved in Big Data and data-driven economy to successfully face the investment phase and to maximize their chances to get external funding for their future endeavor.
Ideation, business models; and how and where to startSaberi Marais
Presentation promotes the Lean Startup principles and includes Steve Blank's cusotmer development process and Osterwalder Business Model generation canvas as recommended by the authors
This document outlines an intrapreneurship training program to spark innovation within a company by having employees develop solutions for corporate social responsibility challenges. The program uses design thinking, lean startup, and business model canvas methods to guide employees through understanding problems, ideating solutions, prototyping, testing, and pitching their ideas. The goal is to enrich employee talent and engagement by giving them autonomy and skills in innovation processes while also creating value for the company and society.
The document discusses various topics related to entrepreneurship including innovation, invention, creativity, business ideas, environmental scanning, SWOT analysis, the entrepreneurship development cycle, and business planning. It defines key terms, provides examples, and outlines the process of developing a new business venture from coming up with an idea to writing a business plan and assessing feasibility and risks.
Growing Your Product Management Career by Compass Sr PMProduct School
Growing Your Product Management Career is a presentation about developing skills as a product manager. It discusses growing customer empathy, product vision, and communication skills. These skills are important for career advancement from associate to senior product manager roles and beyond. The presentation provides examples and recommendations for strengthening areas like listening to customers, expanding the product vision, and sharing information with different stakeholders. The overall message is that continuous self-improvement in these core skills is necessary for career growth in product management.
This document provides an overview of a SWOT analysis, including:
- Its origins in 1960s research at Stanford University and use as a planning tool.
- Definitions of the four elements - Strengths, Weaknesses, Opportunities, Threats - and examples of each.
- When SWOT analysis is useful, such as for strategic planning, product evaluation, and personal development.
- A seven-step process for conducting a SWOT analysis, from establishing objectives to documenting findings.
1. Four Product Management mindsets Deploy and balance the Explorer, Analyst, Challenger and Evangelist mindset throughout the product life cycle to avoid common pitfalls and deliver a superior solution.
2. Create context to motivate a high-performing team Practical tips and real-world examples to drive innovation, shared understanding, mitigate risks, and create energy and focus.
3.Understand your profile Evaluate your "go-to" strengths versus where you need to consciously practice, and how to recognize and balance stakeholders’ own.
4. Tools to help you Navigate challenging stakeholder relationships. Emerge with a stronger reputation as a leader when faced with conflicting business priorities, changes in direction, misaligned incentives, resource constraints, unexpected disruptions, and aggressive deadlines.
5. And many more strategies Techniques to say “no” given common stakeholder archetypes, how to diplomatically, authentically yet firmly approach keeping your priorities on track.
This document provides feedback on various elements of a presentation or speech. It evaluates areas like the introduction, transitions, eye contact, non-verbal communication, tone of voice, closing, and Q&A on a scale from Strong to Needs Improvement. Specific feedback is provided under each category with suggestions for improvement. The document also outlines sections that should be included in a business plan, such as describing the economic, social and environmental sustainability of the business, providing a schedule of major milestones and events, and identifying potential risks, problems, and assumptions. It indicates group members responsible for drafting different sections and sets a deadline of Saturday at 4pm for submission.
From Product Vision to Story Map - Lean / Agile Product shapingJérôme Kehrli
A lot of Software Engineering projects fail for a lack of shared vision due to poor communication among people involved in the project.
A sound maintenance of the product backlog can only be achieved if all the people have a good understanding of what they have to do (common vision).
Roman Pichler, in a post originally written in Jul 16 2012, has proposed a really interesting approach: use various canvas to create and share product vision and product backlog creation and refinement.
This presentation is a drive through these various boards and canvas that should be designed in prior to any product development: the Product Vision, the Lean Canvas, The Product Definition and the Story Map.
The document outlines a performance improvement roadmap with three key stages:
1) Listen and gather information from stakeholders to identify improvement opportunities.
2) Conduct in-depth reviews of processes to benchmark, identify gaps, and develop action plans.
3) Synthesize the information, finalize plans, and implement and monitor the changes.
The first stage involves surveys, interviews, and analysis to understand issues from multiple perspectives. The second stage entails detailed process examinations. The final stage is implementing the plans while continuously measuring progress.
The Garage Group on Bringing the Outside In: Collaborating with External Stak...The Garage Group
This is the deck from a talk we gave on Bringing the Outside In: Collaborating with External Stakeholders to Discover Insights and Build Big Ideas at the 2013 Cincinnati Innovation Summit.
Involving key stakeholders in innovation is a critical, but often overlooked criterion for success. Suppliers, influencers, third party buyers, customer gate keepers and other partners are not only critical to an initiative’s success, but they often have insight that can lead to bigger, better ideas.
This breakout session will share the importance of involving external stakeholders in the process of generating insights that lead to ideas; and in the process of developing, piloting and launching new initiatives. We’ll share 2-3 case studies to inspire participants to build an action plan (template to be provided) to map key stakeholders and specific action steps to involve them in a current or future innovation initiative.
Notes on Inspired: How to Create Products Customers Love by Marty CaganIvan Nashara
I made this note and presentation for the executives in my company. We discuss how the product organization should be evolving and how we can create a strong innovative company.
Inspired is one of the best books to introduce you to product management. And it's also a strong one that can be easily read and understood by the business and non-product people in the company.
Learn how to build the growth engine for your startup. Saas Lifecycle stages. Product Market Fit, Different perspectives for Marketing funnel, AARRR framework, lead generation, lead nurturing & what tools to use
This document provides an overview of lessons from ASU Startup School on growing a company. The lessons cover:
- Understanding the "get, keep, grow" funnel for acquiring, retaining and increasing customers.
- Creating marketing/sales plans and managing customer relationships to get, keep and grow customers.
- Implementing growth hacking strategies like reducing customer acquisition costs and increasing lifetime value.
- Measuring key metrics like net promoter score to track growth.
The instructor, Aaron Bare, has experience driving growth as an entrepreneur, educator and consultant. He outlines the stages of Startup School which teach fundamentals and help entrepreneurs execute business plans.
The document provides a training manual on customer development with 14 rules or guidelines. Some of the key points covered in the rules include: conducting customer development outside the company by talking to potential customers to learn facts; pairing customer development with agile development to iterate based on customer feedback; embracing failure as part of the learning process through experiments and pivots; using a business model canvas to track hypotheses and iterate based on customer validation or rejection; and focusing on passion and speed in decision making. The overall message is that customer development is about turning hypotheses into facts through customer validation, which requires getting outside the building to interact with potential customers.
Growing Your Product Management Career by Compass Sr PMProduct School
Main takeaways:
- Get in your reps: Turn customer empathy into customer obsession
- Turn dreams into reality: Expand the vision of your current product area
- Can you heard me now: Communicate what you’ve learned (customer obsession), where you’re going (Product vision), and why it matters
The document provides an overview of several strategic planning models and frameworks that can be used in strategic planning, including:
- Strategy map - A diagram that visually communicates an organization's strategy and how objectives align across different levels.
- Balanced scorecard - A framework that translates an organization's strategy into objectives and measures across financial, customer, internal process, and learning/growth perspectives.
- SWOT analysis - An analysis of an organization's strengths, weaknesses, opportunities, and threats to inform strategic planning.
The document discusses the key components and benefits of these models to effectively communicate and implement organizational strategies.
Similar to Do's and don'ts Product- montaigne.pdf (20)
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
2. IF YOU AREN’T
EMBARRASSED BY
THE FIRST VERSION
OF YOUR PRODUCT,
YOU SHIPPED TOO
LATE.
– Reid Hoffman, Co-founder of Linkedin
3. Do Don't
Envision your dream customer
and build an MVP around that.
The main objective at this
stage is to get customers to
use your product so that you
can get feedback on what
does and does not work with
your business model.
Don't focus too much on
predetermined customer
segment and demographics
(economic status, age,
location). Instead focus on
building and learning from
customer feedback.
4. Do Don't
Adopt a flexible and iterative
approach to product
development. Since you are
often trying to validate a
new product or business
model, you may need to pivot
or make changes to the
product roadmap based on
customer feedback and
market conditions
Don't have rigid processes or
adopt long product
development cycles. Limited
resources, (financial
resources, human resources,
and time) require more agile
and creative solutions
5. Do Don't
Product managers have to
take on a wider range of
responsibilities and wear
many hats. They have to
make quick decisions and
pivot as needed
Don't have layers of approval
and bureaucracy to navigate
which slows down decision
making and growth of your
start up.
6. Do Don't
40% data, 60% "#Yolo"
Since you’re creating a
breakthrough innovation,
there is usually not a lot of
data to justify what you do.
Most of the time, it’s about
learning fast and moving on.
Don't try to fill all the
checkboxes. The start-up
has to be prepared to go on a
roller coaster ride till you
evolve the product from an
MVP to a fully-functional
one.
7. Do Don't
Startups needs to have a
entrepreneurial and agile
culture, where employees are
expected to take ownership
of their work and be willing
to adapt to change.
Don't take notes from big
companies. Leave the
hierarchical culture and
processes to established
companies.