This document summarizes Doritos' use of sensory marketing techniques. It discusses how Doritos pays attention to how sensations like sight, sound, smell, taste and texture impact their products. Specifically, it notes how Doritos focuses on package design, color, shape, flavor, odor, crispy texture, and using sensations in advertisements. It also discusses how Doritos divides consumers into different segments based on age, status and social class/income when targeting their products.