This document analyzes Doritos advertising campaigns targeted at different audiences. It discusses ads appealing to health-conscious people by claiming low-fat Doritos taste the same as regular ones, ads targeting the general public by emphasizing Doritos' monumental flavor in small portions, and macho ads aimed at men linking Doritos to boldness, strength and adventure through extreme sports and scenarios. The document notes logical fallacies used in some ads like false analogies and slippery slopes.