The document discusses baby boomers as a target market. It notes that baby boomers, born between 1946-1964, make up 70 million people or 40% of the market in the US. Some key characteristics of baby boomers mentioned are that they have a strong work ethic, are self-assured, competitive, goal-oriented, and team-oriented. It also discusses spending habits of baby boomers and popular marketing channels to reach them.

1. BOOMERS
Jodi Buresh, CFE– Director of Partnerships
DON’T FORGET THE

7. PRINT-AT-HOME TICKETS

8. ADVANCE TICKETS

9. SCANNING PRE-SOLD TICKETS

10. OR SELL AT THE GATE

11. I’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!

12. BIG REVEAL…

13. I’M NOT QUITE A BABY BOOMER
Est. 1946-1964

14. Born 1981-1995 Born 1946-1964
Born 1945 or earlier
Born 1965-1980

17. BIG REVEAL…

18. BIG REVEAL…

19. BIG REVEAL…

20. BIG REVEAL…

21. BIG REVEAL…

22. BIG REVEAL…

23. CHARACTERISTICS
• Strong Work Ethic
• Self Assured
• Competitive
• Goal Setters
• Resourceful
• Mentally Focused
• Team Oriented
• Disciplined

24. TECH SAVVY
More
Than You Think

26. 24.5 events per year
Boomers Attend
MORE than the Millennials

27. HUGE AUDIENCE
70 Million – 40% market share

28. TRUE FACT

29. BUCKET LISTS

30. SPENDING HABITS
• 91% Believe Experiences lead to a more
fulfilling life.
• 59% spend on experiences (More time)

33. WHAT DO YOU HAVE TO OFFER?

35. I DON’T HAVE A SELFIE STICK.

43. 3 EFFECTIVE MARKETING CHANNELS
1. Television
2. Search Engines
3. Email Marketing

51. 80% INCREASE

52. Jodi’s Experience
1. Cass County Electric
2. Memories Video
3. Ice Cream & Ferris Wheel Combo
4. Animals

54. More Free Online Marketing Tips!
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YouTube saffirestudio
The Amplifier www.saffire.com/podcast
Questions?

55. THANK YOU!
Jodi Buresh
jodi@saffire.com
www.saffire.com