dominos vs pizza hut

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dominos vs pizza hut

  1. 1. FAST FOOD INDUSTRY IN INDIA • Fast food is one of the world’s largest fast growing industry types. India’s fast food industry is growing is growing by 40%. • Because of the availability of raw material for fast food, global chains are flooding into the country. • The growth in nuclear families, particularly in urban India, exposure to global media and western cuisine has had quite an impact on eating out trends.
  2. 2. SOME MAJOR CONTENDERS IN FAST FOOD INDUSTRY
  3. 3. DOMINOS VS. PIZZA HUT
  4. 4. • It entered India in June 1996. • By January 2001, Pizza Hut had 19 outlets across India. • Presently it has 142 outlets in 32 cities in India. • Pizza Hut is one of the world’s largest pizza chains with over 12,500 restaurants across 91 countries. • It employees more than 300,00 people.
  5. 5. • Today Domino’s Pizza in India has grown into a countrywide network of more than 300 stores with a team of over 9000 people. • Domino’s believes strongly in the strategy of “think local and act regional.” It entered India in 1996 through a franchise agreement with VamBhartia Corp. It had quite a speedy growth (1 outlet in 1996 and 101 in 2001). Emphasis on home delivery.
  6. 6. SUCCESS FACTORS: • Offering value food • Moving beyond metros • Developing the local supply chain • Good ambience • Offering more than the international menu • Aggressive marketing and tie-ups with local and popular brands.
  7. 7. SUCCESS FACTORS Door step services. Low pricing Customer satisfaction Great offers
  8. 8. ANALYSIS: STRENGTH PIZZA HUT • Strong brand image • Unmatchable quality and variety • Hygiene • Excellent quality • Customer satisfaction DOMINO’S PIZZA • More outlets even in smaller towns. • Less than 30 mins home delivery. • Low price • Excellent offers • Customer satisfaction • Quick service at outlets
  9. 9. ANALYSIS:WEAKNESS PIZZA HUT • Inadequate advertisements. • Inadequacy of outlets. • High prices • Lack of parking facilities at outlets. DOMINO’S PIZZA • Lack of variety • Outlets lack space • Ambience not up to mark • No special option for birthday parties and corporate lunches.
  10. 10. HOW OFTEN DO YOU VISIT PIZZA HUT OR DOMINOS?
  11. 11. WEEKLY OCASSIONALY MONTHLY HOW OFTEN DO YOU VISIT PIZZA HUT OR DOMINOS?
  12. 12. WHICH JOINT DO YOU PREFER MORE ACCESIBLE FROM YOUR HOME OR WORK PLACE?
  13. 13. 0 5 10 15 20 25 30 35 40 45 DOMINOS PIZZAHUT 41 19 NOOFVOTES WHICH JOINT DO YOU PREFER MORE ACCESIBLE FROM YOUR HOME OR WORK PLACE?
  14. 14. DOMINOS VS PIZZA HUT 1 0
  15. 15. WHICH AMBIENCE IS MORE COMFORTABLE AND LIVELY?
  16. 16. 0 5 10 15 20 25 30 35 DOMINOS PIZZAHUT 28 32 NOOFVOTES WHICH AMBIENCE IS MORE COMFORTABLE AND LIVELY?
  17. 17. DOMINOS VS PIZZA HUT 1 1
  18. 18. WHERE DO YOU THINK IS THE STAFF MORE FRIENDLY AND CO-OPERATIVE?
  19. 19. 0 5 10 15 20 25 30 35 DOMINOS PIZZAHUT 29 31 NOOFVOTES WHERE DO YOU THINK IS THE STAFF MORE FRIENDLY AND CO-OPERATIVE?
  20. 20. DOMINOS VS PIZZA HUT 1 2
  21. 21. WHICH JOINT DO YOU FIND MORE CROWDS DURING THE WEEKENDS?
  22. 22. 0 5 10 15 20 25 30 35 40 DOMINOS PIZZAHUT 36 24 NOOFVOTES WHICH JOINT DO YOU FIND MORE CROWDS DURING THE WEEKENDS?
  23. 23. DOMINOS VS PIZZA HUT 2 2
  24. 24. WHERE DO YOU FIND A WIDE RANGE OF VARITIES IN THE MENU?
  25. 25. 0 5 10 15 20 25 30 DOMINOS PIZZAHUT 30 30 NOOFVOTES WHERE DO YOU FIND A WIDE RANGE OF VARITIES IN THE MENU?
  26. 26. DOMINOS VS PIZZA HUT 3 3
  27. 27. WHICH JOINT’S CUSTOMER SERVICE YOU PREFER IS BETTER?
  28. 28. 0 5 10 15 20 25 30 35 DOMINOS PIZZAHUT 34 26 NOOFVOTES WHICH JOINT’S CUSTOMER SERVICE YOU PREFER IS BETTER?
  29. 29. DOMINOS VS PIZZA HUT 4 3
  30. 30. WHOSE RATES DO YOU FIND MORE AFFORDABLE?
  31. 31. 0 5 10 15 20 25 30 35 40 DOMINOS PIZZAHUT 39 21 NOOFVOTES WHOSE RATES DO YOU FIND MORE AFFORDABLE?
  32. 32. DOMINOS VS PIZZA HUT 5 3
  33. 33. WHO DO YOU THINK PROVIDES BETTER OFFERS?
  34. 34. 30 0 0 0 30 0 00 5 10 15 20 25 30 35 DOMINOS PIZZAHUT NOOFVOTES WHO DO YOU THINK PROVIDES BETTER OFFERS?
  35. 35. DOMINOS VS PIZZA HUT 6 4
  36. 36. WHERE DO YOU FIND BETTER QUALITY OF FOOD?
  37. 37. 0 5 10 15 20 25 30 35 DOMINOS PIZZAHUT 35 25 NOOFVOTES WHERE DO YOU FIND BETTER QUALITY OF FOOD?
  38. 38. DOMINOS VS PIZZA HUT 7 4
  39. 39. WHOSE HOME DELIVERY SERVICES ARE BETTER?
  40. 40. 20 40 VOTES PIZZA HUT DOMINOS WHOSE HOME DELIVERY SERVICES ARE BETTER?
  41. 41. DOMINOS VS PIZZA HUT 8 4
  42. 42. WHICH JOINT IS MORE HYGENIC?
  43. 43. DOMINOS PIZZAHUT 0 5 10 15 20 25 30 35 31 29 WHICH JOINT IS MORE HYGENIC?
  44. 44. DOMINOS VS PIZZA HUT 9 4
  45. 45. THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT PIZZA HUT?
  46. 46. THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT PIZZA HUT? TV PHAMPHLETS BILL BOARDS NEWSPAPERS
  47. 47. THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT DOMINOS?
  48. 48. THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT PIZZA HUT? TV PHAMPHLETS BILL BOARDS NEWSPAPERS
  49. 49. ANALYSIS: OPPORTUNITIES PIZZA HUT • With growing fast food market- scope for expansion. • Introduce more offers.
  50. 50. ANALYSIS: OPPORTUNITIES DOMINO’S PIZZA • With growing fast food industry- scope for expansion. • Introduce more variety • Bigger outlets • Introduce take away counters.
  51. 51. ANALYSIS:THREATS PIZZA HUT • No takeaway counters for pizzas. • Low price points of competitors.
  52. 52. ANALYSIS:THREATS DOMINO’S PIZZA • Better quality and variety of competitors. • No take away counters for pizzas
  53. 53. Suggestions for dominos
  54. 54. SUGGESTIONS FOR DOMINOS VARIETY AMBIENCE MARKETING INCREASE IN SITTING CAPACITY QUALITY OF CHEESE BETTER OFFERS WASHROOMS
  55. 55. SUGGESTIONS FOR PIZZA HUT
  56. 56. SUGGESTIONS FOR PIZZA HUT COST LOCATION WASHROOMS DELIVERY ADVERTISEMENT BETTER OFFERS

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