REVENUE: USD 10.8 Billion </li></li></ul><li>HISTORY<br />Yum! was created on October 7, 1997, as Tricon Global Restaurants, Inc.<br /> Tricon Global Restaurants, Inc. an independent company, as a result of a spin-out from PepsiCo, which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide.<br />Yum! Chairman & CEO David C. Novak is a director of J.P. Morgan Chase and became chief executive officer of Yum Brands on January 1, 2000, and chairman of the board on January 1, 2001. He is also a member of the Yum! executive/finance committee.<br />In March 2002, Tricon announced the acquisition of Lexington, Kentucky,-based Yorkshire Global Restaurants, owner of the Long John Silver's and A&W All-American Food chains and its intention to change the company's name to Yum! Brands, Inc<br />
What business is Yum Brands in?<br /><ul><li>Yum Brands is the world's largest restaurant company.
Restaurant Brands – KFC, Pizza Hut, Taco Bell and Long John Silver's .
These are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories.</li></li></ul><li>.<br />
VISION<br />Yum! Brands is committed to continuing the success realized during their first ten years.<br /> Their success has only just begun as they look forward to the future, one which promises a long runway for growth, especially on an international level.<br />They maintain a consistent commitment to deliver at least 10% EPS growth annually.<br />
STRATEGY<br />Yum! is building a vibrant global business by focusing on four key growth strategies:<br />
SOME FACTS IN THE HISTORY OF PIZZA HUT<br />Pizza hut are the world's largest user of cheese,<br />Over the course of a summer it is estimated that Pizza hut usesa 100 million pounds of cheese. Pizza Hut uses more than 300million pounds of cheese annually.<br />Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it.<br />They also use 700.000.000 pounds of pepperoni and 525.000.000<br /> pound of tomatoes in one year.<br />In 2001 Pizza Hut sponsored a pizza delivery to the international<br /> space station.<br />The oldest Pizza Hut that is still functional is in Wichita, Kansas.<br />
Pizza Hut's Mission Statement<br />We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!" <br />P. E. A. R. L. S<br />PASSION for excellence in Doing everything<br />EXECUTE with positive energy and urgency.<br />ACCOUNTABLE for growth in customer satisfaction andprofitability. <br />RECOGNIZE the achievement of others and have fun doing it. <br />LISTEN and more importantly, respond to the voice of the customer. <br />
PRODUCTS<br />Pizza Hut sells "Stuffed Crust" pizza, with the outermost edge wrapped around a coil of mozzarella cheese; "Hand-Tossed," more like traditional pizzeria crusts.<br />Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as spaghetti and Cavatini – a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels).<br />
POSITIONING STRATEGY<br />Pizza Hut was among the first multinational brands to enter the food retail sector.<br />When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. <br />Pizza Hut went on to play a significant role in pioneering and developing this category.<br />
Worldwide Pizza Hut has come to become synonymous with the 'best pizzas under one roof‘<br /> This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. <br />It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. <br />Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. <br />
A critical factor in Pizza Hut's success has been its unique dining <br />Crew members at Pizza Hut strive each day to provide <br />'CUSTOMER MANIA' - the kind of service that ensures that every visit of the customer is a memorable one.<br />Pizza Hut's constant endeavor to provide extra value <br /> – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges - that puts a 'Yum' on every customer's face - has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities.<br />
MARKETING STRATEGY<br />Pizza Hut’s Says:We want to satisfy our customerby offering them“The Best”<br />Be C.H.A.M.P.S(Cleanliness, Hospitality, Accuracy, Maintenance,Product quality and Speed)<br />You will Find 3F’s at Pizza Hut(Fun, Friendly and Familiarity)<br />
MARKETING STRATEGY<br />Famous Actor and Actresses used as BRAND <br />AMBASADOR for the promotion of the BRAND<br />
TARGETING<br />Target audience is basically anyone and everyone who loves to eat pizzas.<br />Age group of 12 to 30.<br />Pizza has long been targeted to families,because of the convenience that is present when serving pizza to a group<br />