Dominate Your AI Strategy to Reach Real Individuals. Right Now.Zeta Global
View Christian Monberg, Zeta Global CTO, explain how you can better pair your proprietary data, analytics and AI to drive acquisition, optimize experiences and boost retention to maximize marketing ROI.
This document is a pitch deck for Bequest Digital Trust, which provides a digital will platform and executor service to manage a person's digital assets and online presence after death. The problem it addresses is that families often do not know how to handle a deceased person's digital life, including their online reputation, accounts, privacy and potential cybercrimes. The solution is an online platform that allows users to create a digital will to appoint Bequest as an executor to protect digital assets, online reputation and privacy upon death. It aims to partner with insurers and complement traditional wills. The market is large and growing as more users go online, with over 3,000 deaths per day in Spain alone resulting in digital estates needing administration.
The document discusses how digital advancement is exponential rather than linear, requiring constant transformation. It emphasizes investing in personalizing experiences for all customers using technologies like artificial intelligence. Rather than having a separate digital strategy, companies should focus on how digital capabilities can transform their overall business to deliver better customer intimacy and new business models at scale through "un_scale", allowing mass personalization. Constant change will be the new normal, so firms must look internally and externally for new approaches to maintain competitive advantage.
[Webinar] The impact of innovation and technology for businesses in 2018Somo
This document outlines key themes from Somo's 2018 webinar on digital transformation. It discusses 6 major trends: 1) Interface Humanization, 2) Owning Data, 3) Contextual Relevance, 4) Monopoly Integration, 5) Immersive Engagement, and 6) Culture Reset. For each trend, it identifies accelerators, enabling technologies, and examples of companies demonstrating these concepts. The overall message is that businesses must prepare for continuous mobile evolution and innovation in order to stay relevant in 2018 and beyond.
Alle virksomheder taler med god grund om digitalisering. Alt skal digitaliseres, hvis virksomheden vil overleve. Også kunderejsen.
• Digitalisering i en global kontekst
• Touchpoints og Microsofts transformation fra produktsalg til servicesalg
• Hvordan håndterer du data? Lokalt? I skyen?
• Hvilke compliance issues skal du tænke over i digitaliseringsfasen
Typical replatforming is a costly, time-consuming and burdensome endeavor -- no enterprise wants to do it if they don’t have to. But there is a modern alternative to get you where you should be without the pain of a “Big Bang” rip-and-replace project. In this webinar, Linda Bustos and Dave Barrowman from Skava provide practical strategies practical strategies and best practices employing the Strangler Pattern and moving to a modern microservices platform.
The document discusses various digital marketing topics including digital IDs, data for marketers, digital touchpoints, social media, internet usage, marketing technology, the sales funnel, B2B and B2C marketing, LinkedIn strategies, email marketing, and return on investment. It provides an overview of key areas in digital marketing and how brands can leverage different online channels and tools to engage customers.
CDW Presents the Future of IT - The Digital ImperativeCDW
Technology is evolving at a rapid pace. CDW's Nathan Coutinho says an organization’s digital presence will play a key role in future growth and innovation.
Dominate Your AI Strategy to Reach Real Individuals. Right Now.Zeta Global
View Christian Monberg, Zeta Global CTO, explain how you can better pair your proprietary data, analytics and AI to drive acquisition, optimize experiences and boost retention to maximize marketing ROI.
This document is a pitch deck for Bequest Digital Trust, which provides a digital will platform and executor service to manage a person's digital assets and online presence after death. The problem it addresses is that families often do not know how to handle a deceased person's digital life, including their online reputation, accounts, privacy and potential cybercrimes. The solution is an online platform that allows users to create a digital will to appoint Bequest as an executor to protect digital assets, online reputation and privacy upon death. It aims to partner with insurers and complement traditional wills. The market is large and growing as more users go online, with over 3,000 deaths per day in Spain alone resulting in digital estates needing administration.
The document discusses how digital advancement is exponential rather than linear, requiring constant transformation. It emphasizes investing in personalizing experiences for all customers using technologies like artificial intelligence. Rather than having a separate digital strategy, companies should focus on how digital capabilities can transform their overall business to deliver better customer intimacy and new business models at scale through "un_scale", allowing mass personalization. Constant change will be the new normal, so firms must look internally and externally for new approaches to maintain competitive advantage.
[Webinar] The impact of innovation and technology for businesses in 2018Somo
This document outlines key themes from Somo's 2018 webinar on digital transformation. It discusses 6 major trends: 1) Interface Humanization, 2) Owning Data, 3) Contextual Relevance, 4) Monopoly Integration, 5) Immersive Engagement, and 6) Culture Reset. For each trend, it identifies accelerators, enabling technologies, and examples of companies demonstrating these concepts. The overall message is that businesses must prepare for continuous mobile evolution and innovation in order to stay relevant in 2018 and beyond.
Alle virksomheder taler med god grund om digitalisering. Alt skal digitaliseres, hvis virksomheden vil overleve. Også kunderejsen.
• Digitalisering i en global kontekst
• Touchpoints og Microsofts transformation fra produktsalg til servicesalg
• Hvordan håndterer du data? Lokalt? I skyen?
• Hvilke compliance issues skal du tænke over i digitaliseringsfasen
Typical replatforming is a costly, time-consuming and burdensome endeavor -- no enterprise wants to do it if they don’t have to. But there is a modern alternative to get you where you should be without the pain of a “Big Bang” rip-and-replace project. In this webinar, Linda Bustos and Dave Barrowman from Skava provide practical strategies practical strategies and best practices employing the Strangler Pattern and moving to a modern microservices platform.
The document discusses various digital marketing topics including digital IDs, data for marketers, digital touchpoints, social media, internet usage, marketing technology, the sales funnel, B2B and B2C marketing, LinkedIn strategies, email marketing, and return on investment. It provides an overview of key areas in digital marketing and how brands can leverage different online channels and tools to engage customers.
CDW Presents the Future of IT - The Digital ImperativeCDW
Technology is evolving at a rapid pace. CDW's Nathan Coutinho says an organization’s digital presence will play a key role in future growth and innovation.
Boost Win-Back Rates and Demystify the “Many-Faced” MillennialZeta Global
Winnie Shen, our Senior Director of Data Cloud, and Michael Lewis, our Group Vice President, discuss how you can reduce churn and boost win-back rates through strategic marketing efforts.
NTT DATA FinTech meetup - AI and Experience designTom Winstanley
Tom Winstanley, Vice President of NTT DATA UK, presented on the intersection of AI and experience design in financial services. He hypothesized that digital-only financial products providing outstanding customer experiences through fully automated AI back-office systems could be the "holy grail" for fintech companies. However, participants at an NTT DATA meetup argued against this, noting that financial services are complex and challengers must have laser-focused value propositions beyond just experience and AI in order to succeed. Winstanley concluded that while experience and AI are important, the future of fintech remains unwritten.
2019 London Data Science Festival. Making Money in AI, Machine Learning and ...Simon Greenman
Who’s Going to Make Money in AI and Machine Learning? We’re currently experiencing an AI gold rush. Billions are being invested. AI startups abound. Google, Amazon, and Microsoft are duking it out for AI supremacy. Corporations are scrambling to ensure they adopt AI ahead of their competitors while looking over their should at startups. The winners will be the picks and shovels of this gold rush. They are the tech giants that have the scale of data, talent, capital and distribution to power the AI revolution. But enterprises stand to create nearly $4 trillion in value from AI by 2022. But to get AI and data science projects out of experimentation and into use across the organisation requires mobilising and engaging the executive team. AI startups that are looking to scale also need to cross the commercial divide from technology to the enterprise.
“A glimpse into the future” represents much more than a trend report. It is intended to be a clear vision of our guidelines for 2019. More than strategy, it is aligned with what we believe to be the main focuses of 2019 in the technological area that will let us anticipate problems, redefine ideas, predict events and identify opportunities.
The document is a report on trends in the 2018 events industry. It finds that most respondents expect industry growth compared to 2017, but budget increases are not keeping pace. Increased competition is seen as having the biggest impact on events in 2018. Common marketing channels used by event organizers are social media, websites, email and printed materials. Content and communications experience are in high demand for new hires. Networking and bringing people together are the top reasons organizers cite for holding events. Free wifi is the most desired improvement for event venues.
Presentation from NRF 2020: Retail’s Big Show.
-- Tomas Stocksen, Innovation & Business Development, H&M Group
-- Kathy Wang, Director of Product Strategy and Business Development, Magic Leap
Deterministic Measurement & Attribution; What You Need to Know Now to Drive P...Zeta Global
In this webinar, Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler engage in a detailed discussion around the evolution of attribution and how true deterministic measurement can solve these all-to-common marketing challenges: What is the true impact of channels layered on top of one another? and What is the optimal mix of media spend?
DPS2019 data scientist in the real estate industry Mia Chang
This document summarizes a presentation about applying artificial intelligence in the real estate industry. It discusses the different stages of the real estate process and how AI could be used at each stage, including predicting energy usage, processing text in different languages, and automating workflows. It also covers challenges around regulations like GDPR and strategies for developing and deploying AI models, including using transfer learning and version control systems.
Webinar: Building a Data-Driven, Customer Focused BusinessLinkedIn
The document discusses how organizations are using data to boost their marketing performance. It provides examples of how A/B testing helped a campaign raise an extra $60 million and how predictive analytics was used to target prospects most likely to buy. It also discusses how one organization used data to bridge the gap between marketing and sales. The document advocates determining what is known about customers, starting small with data-driven tests, investing in technology and analytics tools, hiring the right data-oriented people, and testing and measuring marketing contributions to prove value.
What should be the future role of Internal Communication?
How do we create content in a distracted world?
How do we measure the impact of Internal Communication?
Fjord Trends 2016 - Seema Jain and Celia Romaniuk, Fjord UXPA UK
This document discusses trends in design from Fjord, an international design consultancy. It outlines that Fjord has studios in 19 cities, 750 designers globally, and provides services across innovation strategy, experience design, and product development. The document then discusses two key trends - design from within, as corporations bring design thinking in-house, and services with manners, regarding the need for etiquette and transparency with personal data sharing. It notes challenges of changing mindsets but emphasizes communicating the value of design and learning from each other.
Smart business - is cloud part of the problem or part of the solutionebuc
David Balazic gave a presentation on cloud computing. He discussed the challenges of today's IT environment, including rigid application architectures, long procurement cycles, and inability to scale with unpredictable demand. He outlined trends driving cloud adoption like mobility, social, analytics and cloud technologies. Balazic suggested finding the right balance between cloud and on-premise solutions. He provided examples of companies successfully using cloud computing and concluded by offering Consalta's expertise in developing cloud strategies.
One of the biggest communication challenges that companies face is reaching and engaging their employees. New working environments and complex organisational structures are placing increasing pressure on employee communication functions.
Join our co-hosted event with Staffbase as we explore how branded employee Apps can change the way we communicate and discuss the following:
- How do you tear down barriers and target communications at an increasingly remote, international and diverse workforce?
- For companies with size and scale, how do you ensure employees remain engaged, feel valued and contribute ideas?
- With a plethora of technology solutions for internal communications, how do you pick the right tools, avoid duplication and successfully integrate existing platforms like Sharepoint?
What's Coming This Year: Marketo's 2019 Marketing PredictionsMarketo
2019 is here, and so are Marketo's marketing predictions for this year! Watch Mike Madden, Paulo Martins, and Paul Wilson for their webinar, What's Coming This Year: Marketo's 2019 Marketing Predictions, to learn about the trends you should be ready for in 2019.
Filippo Perlini - From Real to Unreal and Viceversanois3
Oggi molte aziende sono alla ricerca della giusta formula per l’innovazione, una soluzione preferibile per guardare al futuro. Ci sono molti modi per arrivare a soluzioni ma come disse Carveth Read: “È meglio avere vagamente ragione che essere perfettamente in torto”. Questa è la ragione per cui abbiamo deciso di affrontare questa corsa verso l’innovazione, ispirandoci a metodi non convenzionali come il Fictional, Critical e Speculative Design.
Secondo noi, anche quando i clienti sono alla ricerca di innovazioni dirompenti, abbiamo notato che spesso è difficile per loro staccarsi dalla loro realtà attuale e dai vincoli di sviluppo. Perciò abbiamo deciso di provare un approccio speculativo per allontanarli da un’attitudine legata al compito da eseguire per abbracciare l’ignoto.
In questo talk vogliamo condividere il modo in cui, a Digital Entity, stiamo iniziando a usare le metodologie legate allo Speculative Design, per ispirare e provocare i nostri clienti a confrontarsi con il futuro in modo diverso affinché siano ideatori di un mondo in cui le persone vorrebbero vivere.
Technology & Digital thinking form CIO forum submit 2019Duy, Vo Hoang
The document discusses digital transformation and the customer experience. It begins by outlining key aspects of a digital strategy, including intimate understanding of customers, seamless omni-channel experiences, and adapting to changing customer expectations. It then discusses the importance of the customer journey and minimizing stress points. The document proposes using insights from neuroscience to shape compelling experiences through personalization, gamification, and intelligent nudging. This would help transform stressful moments in the journey to and from the destination into moments of exhilaration and joy. It analyzes ancillary fees that cause micro-stresses for customers and how costs can be offloaded and ancillary revenue increased by enhancing the digital experience.
Big Lies and Small Truths About Big DataJohn Feland
The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it's arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
The document discusses how businesses can raise their IQ during times of change. It advises becoming invaluable to the company by getting an edge over competitors and becoming the go-to person. It warns that failing to adapt can lead a business to fall behind, lose market share and see declining revenue. The document promotes thinking differently and obtaining new skills to navigate changes in the future of work.
KEY TAKEAWAYS FROM SATYA NADELLA’S KEYNOTE AT MICROSOFT IGNITE 2018, ORLANDONinad Gupte
Microsoft Ignite 2018 – Digital Transformation is a very intense form of transformation of the business's activities, processes, competencies. Keeping the present and future shifts in mind, organisations should accept it in the way it leverages the opportunities of the digital transformation.
5 easy hacks to improve email open rates Zeta Global
This document provides 5 hacks to improve email open rates: 1) Ask questions in the subject line, 2) Use numbers and lists, 3) Be a tease and create mystery, 4) Use shock and blunt language, 5) Test subject lines aggressively through benchmarking and optimization. Testing different subject lines is emphasized as the ultimate way to improve open rates.
They're Not Wrong, They're Just Not RightZeta Global
This document discusses the limitations of traditional attribution approaches and promotes a deterministic approach using personal identifiers. It notes traditional multi-touch attribution (MTA) only measures growth responses, not incrementality. The document advocates for an approach using test and holdout groups to measure incrementality across online and offline channels. It describes Zeta's methodology involving testing channels sequentially and measuring their individual impacts to determine optimal media mix. Finally, it presents Zeta's identity graph and data assets used to power deterministic, omnichannel attribution.
More Related Content
Similar to Dominate Your AI Strategy to ReachReal Individuals. Right Now.
Boost Win-Back Rates and Demystify the “Many-Faced” MillennialZeta Global
Winnie Shen, our Senior Director of Data Cloud, and Michael Lewis, our Group Vice President, discuss how you can reduce churn and boost win-back rates through strategic marketing efforts.
NTT DATA FinTech meetup - AI and Experience designTom Winstanley
Tom Winstanley, Vice President of NTT DATA UK, presented on the intersection of AI and experience design in financial services. He hypothesized that digital-only financial products providing outstanding customer experiences through fully automated AI back-office systems could be the "holy grail" for fintech companies. However, participants at an NTT DATA meetup argued against this, noting that financial services are complex and challengers must have laser-focused value propositions beyond just experience and AI in order to succeed. Winstanley concluded that while experience and AI are important, the future of fintech remains unwritten.
2019 London Data Science Festival. Making Money in AI, Machine Learning and ...Simon Greenman
Who’s Going to Make Money in AI and Machine Learning? We’re currently experiencing an AI gold rush. Billions are being invested. AI startups abound. Google, Amazon, and Microsoft are duking it out for AI supremacy. Corporations are scrambling to ensure they adopt AI ahead of their competitors while looking over their should at startups. The winners will be the picks and shovels of this gold rush. They are the tech giants that have the scale of data, talent, capital and distribution to power the AI revolution. But enterprises stand to create nearly $4 trillion in value from AI by 2022. But to get AI and data science projects out of experimentation and into use across the organisation requires mobilising and engaging the executive team. AI startups that are looking to scale also need to cross the commercial divide from technology to the enterprise.
“A glimpse into the future” represents much more than a trend report. It is intended to be a clear vision of our guidelines for 2019. More than strategy, it is aligned with what we believe to be the main focuses of 2019 in the technological area that will let us anticipate problems, redefine ideas, predict events and identify opportunities.
The document is a report on trends in the 2018 events industry. It finds that most respondents expect industry growth compared to 2017, but budget increases are not keeping pace. Increased competition is seen as having the biggest impact on events in 2018. Common marketing channels used by event organizers are social media, websites, email and printed materials. Content and communications experience are in high demand for new hires. Networking and bringing people together are the top reasons organizers cite for holding events. Free wifi is the most desired improvement for event venues.
Presentation from NRF 2020: Retail’s Big Show.
-- Tomas Stocksen, Innovation & Business Development, H&M Group
-- Kathy Wang, Director of Product Strategy and Business Development, Magic Leap
Deterministic Measurement & Attribution; What You Need to Know Now to Drive P...Zeta Global
In this webinar, Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler engage in a detailed discussion around the evolution of attribution and how true deterministic measurement can solve these all-to-common marketing challenges: What is the true impact of channels layered on top of one another? and What is the optimal mix of media spend?
DPS2019 data scientist in the real estate industry Mia Chang
This document summarizes a presentation about applying artificial intelligence in the real estate industry. It discusses the different stages of the real estate process and how AI could be used at each stage, including predicting energy usage, processing text in different languages, and automating workflows. It also covers challenges around regulations like GDPR and strategies for developing and deploying AI models, including using transfer learning and version control systems.
Webinar: Building a Data-Driven, Customer Focused BusinessLinkedIn
The document discusses how organizations are using data to boost their marketing performance. It provides examples of how A/B testing helped a campaign raise an extra $60 million and how predictive analytics was used to target prospects most likely to buy. It also discusses how one organization used data to bridge the gap between marketing and sales. The document advocates determining what is known about customers, starting small with data-driven tests, investing in technology and analytics tools, hiring the right data-oriented people, and testing and measuring marketing contributions to prove value.
What should be the future role of Internal Communication?
How do we create content in a distracted world?
How do we measure the impact of Internal Communication?
Fjord Trends 2016 - Seema Jain and Celia Romaniuk, Fjord UXPA UK
This document discusses trends in design from Fjord, an international design consultancy. It outlines that Fjord has studios in 19 cities, 750 designers globally, and provides services across innovation strategy, experience design, and product development. The document then discusses two key trends - design from within, as corporations bring design thinking in-house, and services with manners, regarding the need for etiquette and transparency with personal data sharing. It notes challenges of changing mindsets but emphasizes communicating the value of design and learning from each other.
Smart business - is cloud part of the problem or part of the solutionebuc
David Balazic gave a presentation on cloud computing. He discussed the challenges of today's IT environment, including rigid application architectures, long procurement cycles, and inability to scale with unpredictable demand. He outlined trends driving cloud adoption like mobility, social, analytics and cloud technologies. Balazic suggested finding the right balance between cloud and on-premise solutions. He provided examples of companies successfully using cloud computing and concluded by offering Consalta's expertise in developing cloud strategies.
One of the biggest communication challenges that companies face is reaching and engaging their employees. New working environments and complex organisational structures are placing increasing pressure on employee communication functions.
Join our co-hosted event with Staffbase as we explore how branded employee Apps can change the way we communicate and discuss the following:
- How do you tear down barriers and target communications at an increasingly remote, international and diverse workforce?
- For companies with size and scale, how do you ensure employees remain engaged, feel valued and contribute ideas?
- With a plethora of technology solutions for internal communications, how do you pick the right tools, avoid duplication and successfully integrate existing platforms like Sharepoint?
What's Coming This Year: Marketo's 2019 Marketing PredictionsMarketo
2019 is here, and so are Marketo's marketing predictions for this year! Watch Mike Madden, Paulo Martins, and Paul Wilson for their webinar, What's Coming This Year: Marketo's 2019 Marketing Predictions, to learn about the trends you should be ready for in 2019.
Filippo Perlini - From Real to Unreal and Viceversanois3
Oggi molte aziende sono alla ricerca della giusta formula per l’innovazione, una soluzione preferibile per guardare al futuro. Ci sono molti modi per arrivare a soluzioni ma come disse Carveth Read: “È meglio avere vagamente ragione che essere perfettamente in torto”. Questa è la ragione per cui abbiamo deciso di affrontare questa corsa verso l’innovazione, ispirandoci a metodi non convenzionali come il Fictional, Critical e Speculative Design.
Secondo noi, anche quando i clienti sono alla ricerca di innovazioni dirompenti, abbiamo notato che spesso è difficile per loro staccarsi dalla loro realtà attuale e dai vincoli di sviluppo. Perciò abbiamo deciso di provare un approccio speculativo per allontanarli da un’attitudine legata al compito da eseguire per abbracciare l’ignoto.
In questo talk vogliamo condividere il modo in cui, a Digital Entity, stiamo iniziando a usare le metodologie legate allo Speculative Design, per ispirare e provocare i nostri clienti a confrontarsi con il futuro in modo diverso affinché siano ideatori di un mondo in cui le persone vorrebbero vivere.
Technology & Digital thinking form CIO forum submit 2019Duy, Vo Hoang
The document discusses digital transformation and the customer experience. It begins by outlining key aspects of a digital strategy, including intimate understanding of customers, seamless omni-channel experiences, and adapting to changing customer expectations. It then discusses the importance of the customer journey and minimizing stress points. The document proposes using insights from neuroscience to shape compelling experiences through personalization, gamification, and intelligent nudging. This would help transform stressful moments in the journey to and from the destination into moments of exhilaration and joy. It analyzes ancillary fees that cause micro-stresses for customers and how costs can be offloaded and ancillary revenue increased by enhancing the digital experience.
Big Lies and Small Truths About Big DataJohn Feland
The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it's arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
The document discusses how businesses can raise their IQ during times of change. It advises becoming invaluable to the company by getting an edge over competitors and becoming the go-to person. It warns that failing to adapt can lead a business to fall behind, lose market share and see declining revenue. The document promotes thinking differently and obtaining new skills to navigate changes in the future of work.
KEY TAKEAWAYS FROM SATYA NADELLA’S KEYNOTE AT MICROSOFT IGNITE 2018, ORLANDONinad Gupte
Microsoft Ignite 2018 – Digital Transformation is a very intense form of transformation of the business's activities, processes, competencies. Keeping the present and future shifts in mind, organisations should accept it in the way it leverages the opportunities of the digital transformation.
Similar to Dominate Your AI Strategy to ReachReal Individuals. Right Now. (20)
5 easy hacks to improve email open rates Zeta Global
This document provides 5 hacks to improve email open rates: 1) Ask questions in the subject line, 2) Use numbers and lists, 3) Be a tease and create mystery, 4) Use shock and blunt language, 5) Test subject lines aggressively through benchmarking and optimization. Testing different subject lines is emphasized as the ultimate way to improve open rates.
They're Not Wrong, They're Just Not RightZeta Global
This document discusses the limitations of traditional attribution approaches and promotes a deterministic approach using personal identifiers. It notes traditional multi-touch attribution (MTA) only measures growth responses, not incrementality. The document advocates for an approach using test and holdout groups to measure incrementality across online and offline channels. It describes Zeta's methodology involving testing channels sequentially and measuring their individual impacts to determine optimal media mix. Finally, it presents Zeta's identity graph and data assets used to power deterministic, omnichannel attribution.
You Can't Beat Amazon, But You Can Learn from Them.Zeta Global
Many of today’s leading brands are forced to be fri-nemies with Amazon. It’s too valuable of a retail channel for CPGs and other brands to avoid or fight against. But some of the productive mechanisms powering the retail behemoth aren’t unique to them.
Brands can harness and apply similarly powerful AI and data modeling outside of Amazon. Zeta’s outcome-driven AI and intender audience modeling empower brands to boost business outcomes while keeping operations inside their four walls.
Join Zeta's Cynthia Janelli and James Beauchamp in our upcoming webinar, "Signal Data, Powered by AI: Marketing's Future State Requirements for Maximum ROI," to learn how to work smarter to achieve core competencies to drive acquisition, optimize experiences and boost growth.
Micro Moments That Matter: What your customer really needs.Zeta Global
Do you look at micro moments to hyper-personalize your omnichannel customer experiences? More so, to increase revenue and customer retention?
Get the answers to these questions and more from our webinar: Micro Moments That Matter: What Your Customer Really Needs.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.
Dominate Your AI Strategy to ReachReal Individuals. Right Now.
1. Dominate Your AI Strategy to Reach
Real Individuals. Right Now.
April 30, 2019
2. 22019 Zeta Global Proprietary & Confidential
Chief Technology Officer
and Head of Product
+ Focused on ensuring technology & product strategy meets the
requirements of business strategy: Data, AI, Scale, UX.
+ Joined Zeta in 2017 through acquisition of his AI company
+ Greatest achievement is not being out-witted by his 3 year old
son, yet.
Christian Monberg
2019 Zeta Global · Proprietary & Confidential 2
3. 32019 Zeta Global · Proprietary & Confidential
Our Mission is to reinvent
how data is used to make
experiences between
brands and consumers to
be more personal,
perceptive and productive
4. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com2019 Zeta Global · Proprietary & Confidential 4
CHAPTER 1
AI & DATA STRATEGY
CUSTOMER
6. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
"You can see the computer age everywhere
except in the productivity statistics.”
–Robert Solow
10. 102019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 1:
Real-time systems need to be
near your customer interactions
11. 112019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 2:
Data should be intrinsically
transportable
12. 122019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 3:
A 360-degree view of your
customer must extend beyond
your four walls
13. 132019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 4:
Data-driven marketing will
become model-driven
14. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com2019 Zeta Global · Proprietary & Confidential 14
CHAPTER 2
Understanding Real Individuals:
Right Now
16. 2018 Zeta Global – Proprietary & Confidential www.zetaglobal.com | 16
Acquisition vs Retention
17. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
2018 Zeta Global Proprietary & Confidential
Marketing has never been more chaotic
10,000
messages/day
21
screens/hour
8
seconds each
347,222
tweets/min
51,000
Apple apps/min
284,722
snaps/min
19. CMO’s struggle to crack the code.
2019 Zeta Global – Proprietary & Confidential. 19192019 Zeta Global · Proprietary & Confidential
People are
complicated.
Understanding them
doesn’t
have to be.
20. 202019 Zeta Global · Proprietary & Confidential
There is opportunity in chaos. Their journey is telling.
21. 212019 Zeta Global · Proprietary & Confidential
Simple: start by
knowing who
they are
23. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com All rights reserved. | 23
Intent modeled from Real-
time Behaviors
+ Knowing when
someone’s in market
+ Understanding how to
market to them
+ See how your segments
over or under index and
adjust creative
24. 242019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 5:
Acquisition and Retention
Marketing will converge
around individual experiences
25. 252019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 6:
Understanding (latent) data in
motion is of far greater value
than attributes at rest
26. 262019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 7:
Campaign managers will
become behavioral
psychologists
27. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com2019 Zeta Global · Proprietary & Confidential 27
CHAPTER 3
Bringing it all together
28. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
“The true sign of intelligence is not knowledge
but imagination.”
-Einstein
OBSERVATION CURIOSITY EXPERIMENTATION
29. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
“The true sign of intelligence is not knowledge
but imagination.”
-Einstein
Provide the data and AI
to inform new, better
decisions
Provide the insights &
automation from AI to
enable people to be
curious again
Provide the activation &
testing framework to
validate optimal,
outcome-drive results
DATA INSIGHT EXPERIENCES
OBSERVATION CURIOSITY EXPERIMENTATION
30. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com 30
Our value has always started with
data and ended with experiences.
31. 312019 Zeta Global · Proprietary & Confidential
COLLECT ENRICH ANALYZE STRATEGY ORCHESTRATE MEASURE
• 1st Party
• 3rd Party
• Connectors
• NLP
• ETL
• AI/ML
• Experience
Builder
• Omnichannel
• Real-time
Scoring
• BI
• Attribution
• Data Exports
DATA INSIGHT EXPERIENCES
32. AI without identity is short-sighted
Deterministic Measurement
Findings
Insights Develop acquisition, retention
and scale
Platform Execution
2019 Zeta Global · Proprietary & Confidential 32
ZID: 3w4649
Email: Fhakan@gmail.com
Name: Farris Hakan
Z_32_IntentScore: .85
Z_403_IntentScore: .66
35. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
• Retool so that real
time data & identity
systems are close to
your customer
interactions
• A true 360 view of
your customers must
extend past your four
walls, be tied to
identity and focused
on intent
KEY TAKEAWAYS
PDC Mission – could be used instead of about Zeta or in addition too
We have an innate need to communicate and be understood. Lascaux Cave Paintings
Understanding people through empathy.
“Marketing has never been more complicated.”
“On average, we “connected” humans:
are bombarded with up to 10,000 messages a day, across multiple channels,
and switch between 21 screens an hour
with an attention span for any given message, according to Microsoft, that is just 8 seconds”.
“And we ignore the vast majority of them. People have zero time for brands they don’t connect with. Marketers need to engage consumers in a very personal, individual manner: ”
49% of people disregard a brand if they perceive the message to be irrelevant
On the flip side, more than one-third - 36% - are more likely to buy from a brand that sends them personal, tailored message
Screen shot of VR video to introduce the Zeta Data Cloud expierence
1-1 activation of a known identity through a real time platform"