5 easy hacks to improve email open rates

1. 5EasyHackstoImprove
EmailOpenRates

2. Let's take a look at 5 Easy Hacks to help your brand’s emails
POP amidst all the inbox clutter generated by angry bosses,
doting mothers, Nigerian princes, and all the competitors in
your industry.

3. 1.Startaskingquestions
At Zeta, we’ve seen a clear pattern where subject lines
framed as questions outperform subject lines framed as
statements.
The best questions to ask are those that…
-Open a dialog with the recipient.
-Your email content will answer for the recipient.
-Trigger an emotional reaction from your recipient.

4. 2.Makeuseofnumbersandlists
Lists and numbered lists are still a great, eye-catching
way to snag attention in a crowded email inboxes.
People’s eyes are naturally drawn to numbers and lists.
Therefore, you should try to incorporate “listy”
elements into your subject lines.

5. 3.Beatease
There’s something compelling about a little
mystery, which is why “teaser” subject lines can
be so effective at driving up open rates. You
need to reward the curiosity that drove your
recipient to click “open.”

6. 4.UseShockandAwe
Blunt, matter-of-fact, and shock-and-awe
subject lines that cut to the chase get a lot of
opens—especially if they’re targeted to the right
audience.

7. 5.TEST!
The only way to truly know what’s working and what
isn’t in your quest to improve email open rates is to
test.
No, not just test…but test aggressively
Testing (coupled with optimization) is the ultimate
open-rate-improving hack, so always benchmark your
best performing subject lines against your new ideas.

8. Tolearnmoreabouthowyourbusinesscangetstarted
withtargeted,scalableemailmarketing-talktoZeta.
Contactusatinfo@zetaglobal.com
Never Miss a Growth Opportunity