View Christian Monberg, Zeta Global CTO, explain how you can better pair your proprietary data, analytics and AI to drive acquisition, optimize experiences and boost retention to maximize marketing ROI.
Creating Memorable Experiences for Clients with AR and VRDigital Megaphone
Leslie Marshall, Head of Experiential Marketing at Morningtar shares how they incorporate VR and AR at their conferences to enhance sponsor, employee and attendee experiences.
Watch the video here - https://www.youtube.com/watch?v=JBEbVuadeLQ
Find out more about our upcoming events at - www.digitalmegaphone.com
Alle virksomheder taler med god grund om digitalisering. Alt skal digitaliseres, hvis virksomheden vil overleve. Også kunderejsen.
• Digitalisering i en global kontekst
• Touchpoints og Microsofts transformation fra produktsalg til servicesalg
• Hvordan håndterer du data? Lokalt? I skyen?
• Hvilke compliance issues skal du tænke over i digitaliseringsfasen
Typical replatforming is a costly, time-consuming and burdensome endeavor -- no enterprise wants to do it if they don’t have to. But there is a modern alternative to get you where you should be without the pain of a “Big Bang” rip-and-replace project. In this webinar, Linda Bustos and Dave Barrowman from Skava provide practical strategies practical strategies and best practices employing the Strangler Pattern and moving to a modern microservices platform.
Creating Memorable Experiences for Clients with AR and VRDigital Megaphone
Leslie Marshall, Head of Experiential Marketing at Morningtar shares how they incorporate VR and AR at their conferences to enhance sponsor, employee and attendee experiences.
Watch the video here - https://www.youtube.com/watch?v=JBEbVuadeLQ
Find out more about our upcoming events at - www.digitalmegaphone.com
Alle virksomheder taler med god grund om digitalisering. Alt skal digitaliseres, hvis virksomheden vil overleve. Også kunderejsen.
• Digitalisering i en global kontekst
• Touchpoints og Microsofts transformation fra produktsalg til servicesalg
• Hvordan håndterer du data? Lokalt? I skyen?
• Hvilke compliance issues skal du tænke over i digitaliseringsfasen
Typical replatforming is a costly, time-consuming and burdensome endeavor -- no enterprise wants to do it if they don’t have to. But there is a modern alternative to get you where you should be without the pain of a “Big Bang” rip-and-replace project. In this webinar, Linda Bustos and Dave Barrowman from Skava provide practical strategies practical strategies and best practices employing the Strangler Pattern and moving to a modern microservices platform.
Boost Win-Back Rates and Demystify the “Many-Faced” MillennialZeta Global
Winnie Shen, our Senior Director of Data Cloud, and Michael Lewis, our Group Vice President, discuss how you can reduce churn and boost win-back rates through strategic marketing efforts.
Join Zeta's Cynthia Janelli and James Beauchamp in our upcoming webinar, "Signal Data, Powered by AI: Marketing's Future State Requirements for Maximum ROI," to learn how to work smarter to achieve core competencies to drive acquisition, optimize experiences and boost growth.
You Can't Beat Amazon, But You Can Learn from Them.Zeta Global
Many of today’s leading brands are forced to be fri-nemies with Amazon. It’s too valuable of a retail channel for CPGs and other brands to avoid or fight against. But some of the productive mechanisms powering the retail behemoth aren’t unique to them.
Brands can harness and apply similarly powerful AI and data modeling outside of Amazon. Zeta’s outcome-driven AI and intender audience modeling empower brands to boost business outcomes while keeping operations inside their four walls.
Identity Relationship Management: Using Identity to Empower CIOs EverywhereDaniel Raskin
The CIO To-Do List
Create the CEO moment
Unify identity across BUs
Know your customer
Build lasting relationships (at scale!)
Shift focus to Identity Relationship Management (IRM)
Deterministic Measurement & Attribution; What You Need to Know Now to Drive P...Zeta Global
In this webinar, Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler engage in a detailed discussion around the evolution of attribution and how true deterministic measurement can solve these all-to-common marketing challenges: What is the true impact of channels layered on top of one another? and What is the optimal mix of media spend?
What's Coming This Year: Marketo's 2019 Marketing PredictionsMarketo
2019 is here, and so are Marketo's marketing predictions for this year! Watch Mike Madden, Paulo Martins, and Paul Wilson for their webinar, What's Coming This Year: Marketo's 2019 Marketing Predictions, to learn about the trends you should be ready for in 2019.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Now in its fourth year, we’ve surveyed our largest group of event professionals yet to bring you the Pulse Report’s exclusive insight into industry trends over the past 12 months, and opportunities for growth in 2018.
Isn’t it time you got married? Why subscription commerce is key to B2B success
Relationships underpin every business. In today’s always-on digital era, you can’t assume your customers will remain loyal – there are so many options, programs, and suppliers they can choose from for any range of needs. Aggressive disrupters are luring them away. Discover how Subscription Commerce can help preserve and grow your B2B business.
Speaker: Dave Harrelson, Capgemini
https://www.capgemini.com/events/sap-cx-live/
2019 London Data Science Festival. Making Money in AI, Machine Learning and ...Simon Greenman
Who’s Going to Make Money in AI and Machine Learning? We’re currently experiencing an AI gold rush. Billions are being invested. AI startups abound. Google, Amazon, and Microsoft are duking it out for AI supremacy. Corporations are scrambling to ensure they adopt AI ahead of their competitors while looking over their should at startups. The winners will be the picks and shovels of this gold rush. They are the tech giants that have the scale of data, talent, capital and distribution to power the AI revolution. But enterprises stand to create nearly $4 trillion in value from AI by 2022. But to get AI and data science projects out of experimentation and into use across the organisation requires mobilising and engaging the executive team. AI startups that are looking to scale also need to cross the commercial divide from technology to the enterprise.
EGC Presents: Practical Marketing Applications in AINicole Penn
The EGC Group shares Artificial Intelligence: Practical Marketing Applications with a promise that you can implement at least one trending AI marketing application immediately.
Analytics is all about course correcting the future. While this starts with accurate predictions of the future, without resultant actions steering the future toward company goals, knowing that future is academic. Successful companies must be grounded in successful data-based prescription. In this webinar, William will present a data maturity model with a focus on how analytic competitors outdo the competition by looking forward to a data-influenced future.
Whether you're using spreadsheets or the first generation privacy technology tools available - privacy management can still be a time-consuming and manual process for the privacy team and the broader business. Automation and intelligence are the key to streamlining this process but where to start?
In this webinar we've assembled some of the best privacy and security professionals to share their tips to cut out the time-consuming work so that you can focus on strategic input. CONSIDER: Just imagine what you could accomplish and influence if even 25% of your time was freed from manual processes.
This webinar will provide insights into:
-How to determine what activities to automate
-Key considerations for assessing tools and vendors
-Making the business case to increase the efficiencies and effectiveness of the privacy office
The Big Picture, May 2015: The Power of Data - Rick JonesLEWIS
The Power of Data
From Rick Jones, Head of Client Development at Google's DoubleClick
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS.
For more information visit the event page: thebigpicture2015.purestone.co.uk
175,000,000,000,000,000,000,000 bytes in 15 minutes!
Global datasphere, Data disruptions, Data mergers and acquisitions, Data marketing, Data advertising, Future of the Data world ... all in one concise slide deck
DPS2019 data scientist in the real estate industry Mia Chang
data scientist in the real estate industry
- data science workflow
- DDD: domain-driven design
- GDPR: General Data Protection Regulation
- spacy
- release automation
---
Event: DATA PLATFORM SUMMIT 2019
Date: Aug24, 2019
Event link: https://dataplatformgeeks.com/dps2019/
Linkedin: http://linkedin.com/in/mia-chang/
More than ever, marketing has become reliant on data. With the advent of the internet and digital media in the last 20 years, we are now awashed with data from different sources as well as ever increasing volume. Digital is not just advertising media; it has become part of business. Data-driven marketing is becoming the norm, but making sense of the data requires new technologies like AI. Joe will explore this rise of data science and how it may affect businesses.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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Winnie Shen, our Senior Director of Data Cloud, and Michael Lewis, our Group Vice President, discuss how you can reduce churn and boost win-back rates through strategic marketing efforts.
Join Zeta's Cynthia Janelli and James Beauchamp in our upcoming webinar, "Signal Data, Powered by AI: Marketing's Future State Requirements for Maximum ROI," to learn how to work smarter to achieve core competencies to drive acquisition, optimize experiences and boost growth.
You Can't Beat Amazon, But You Can Learn from Them.Zeta Global
Many of today’s leading brands are forced to be fri-nemies with Amazon. It’s too valuable of a retail channel for CPGs and other brands to avoid or fight against. But some of the productive mechanisms powering the retail behemoth aren’t unique to them.
Brands can harness and apply similarly powerful AI and data modeling outside of Amazon. Zeta’s outcome-driven AI and intender audience modeling empower brands to boost business outcomes while keeping operations inside their four walls.
Identity Relationship Management: Using Identity to Empower CIOs EverywhereDaniel Raskin
The CIO To-Do List
Create the CEO moment
Unify identity across BUs
Know your customer
Build lasting relationships (at scale!)
Shift focus to Identity Relationship Management (IRM)
Deterministic Measurement & Attribution; What You Need to Know Now to Drive P...Zeta Global
In this webinar, Zeta’s own GVP, Analytics & Data Science, Pavan Korada and GVP, Audience Activation Solutions, Lewis Steckler engage in a detailed discussion around the evolution of attribution and how true deterministic measurement can solve these all-to-common marketing challenges: What is the true impact of channels layered on top of one another? and What is the optimal mix of media spend?
What's Coming This Year: Marketo's 2019 Marketing PredictionsMarketo
2019 is here, and so are Marketo's marketing predictions for this year! Watch Mike Madden, Paulo Martins, and Paul Wilson for their webinar, What's Coming This Year: Marketo's 2019 Marketing Predictions, to learn about the trends you should be ready for in 2019.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Now in its fourth year, we’ve surveyed our largest group of event professionals yet to bring you the Pulse Report’s exclusive insight into industry trends over the past 12 months, and opportunities for growth in 2018.
Isn’t it time you got married? Why subscription commerce is key to B2B success
Relationships underpin every business. In today’s always-on digital era, you can’t assume your customers will remain loyal – there are so many options, programs, and suppliers they can choose from for any range of needs. Aggressive disrupters are luring them away. Discover how Subscription Commerce can help preserve and grow your B2B business.
Speaker: Dave Harrelson, Capgemini
https://www.capgemini.com/events/sap-cx-live/
2019 London Data Science Festival. Making Money in AI, Machine Learning and ...Simon Greenman
Who’s Going to Make Money in AI and Machine Learning? We’re currently experiencing an AI gold rush. Billions are being invested. AI startups abound. Google, Amazon, and Microsoft are duking it out for AI supremacy. Corporations are scrambling to ensure they adopt AI ahead of their competitors while looking over their should at startups. The winners will be the picks and shovels of this gold rush. They are the tech giants that have the scale of data, talent, capital and distribution to power the AI revolution. But enterprises stand to create nearly $4 trillion in value from AI by 2022. But to get AI and data science projects out of experimentation and into use across the organisation requires mobilising and engaging the executive team. AI startups that are looking to scale also need to cross the commercial divide from technology to the enterprise.
EGC Presents: Practical Marketing Applications in AINicole Penn
The EGC Group shares Artificial Intelligence: Practical Marketing Applications with a promise that you can implement at least one trending AI marketing application immediately.
Analytics is all about course correcting the future. While this starts with accurate predictions of the future, without resultant actions steering the future toward company goals, knowing that future is academic. Successful companies must be grounded in successful data-based prescription. In this webinar, William will present a data maturity model with a focus on how analytic competitors outdo the competition by looking forward to a data-influenced future.
Whether you're using spreadsheets or the first generation privacy technology tools available - privacy management can still be a time-consuming and manual process for the privacy team and the broader business. Automation and intelligence are the key to streamlining this process but where to start?
In this webinar we've assembled some of the best privacy and security professionals to share their tips to cut out the time-consuming work so that you can focus on strategic input. CONSIDER: Just imagine what you could accomplish and influence if even 25% of your time was freed from manual processes.
This webinar will provide insights into:
-How to determine what activities to automate
-Key considerations for assessing tools and vendors
-Making the business case to increase the efficiencies and effectiveness of the privacy office
The Big Picture, May 2015: The Power of Data - Rick JonesLEWIS
The Power of Data
From Rick Jones, Head of Client Development at Google's DoubleClick
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS.
For more information visit the event page: thebigpicture2015.purestone.co.uk
175,000,000,000,000,000,000,000 bytes in 15 minutes!
Global datasphere, Data disruptions, Data mergers and acquisitions, Data marketing, Data advertising, Future of the Data world ... all in one concise slide deck
DPS2019 data scientist in the real estate industry Mia Chang
data scientist in the real estate industry
- data science workflow
- DDD: domain-driven design
- GDPR: General Data Protection Regulation
- spacy
- release automation
---
Event: DATA PLATFORM SUMMIT 2019
Date: Aug24, 2019
Event link: https://dataplatformgeeks.com/dps2019/
Linkedin: http://linkedin.com/in/mia-chang/
More than ever, marketing has become reliant on data. With the advent of the internet and digital media in the last 20 years, we are now awashed with data from different sources as well as ever increasing volume. Digital is not just advertising media; it has become part of business. Data-driven marketing is becoming the norm, but making sense of the data requires new technologies like AI. Joe will explore this rise of data science and how it may affect businesses.
Similar to Dominate Your AI Strategy to Reach Real Individuals. Right Now. (20)
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Etsy Marketing Guide - Tips For Selling Digital Products
Dominate Your AI Strategy to Reach Real Individuals. Right Now.
1. Dominate Your AI Strategy to Reach
Real Individuals. Right Now.
June 5, 2019
2. 22019 Zeta Global Proprietary & Confidential
Chief Technology Officer
and Head of Product
+ Focused on ensuring technology & product strategy meets the
requirements of business strategy: Data, AI, Scale, UX.
+ Joined Zeta in 2017 through acquisition of his AI company
+ Greatest achievement is not being out-witted by his 3 year old
son, yet.
+ @chrismonberg
Christian Monberg
2019 Zeta Global · Proprietary & Confidential 2
3. 32019 Zeta Global · Proprietary & Confidential
Our Mission is to reinvent
how data is used to make
experiences between
brands and consumers
more meaningful
4. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com2019 Zeta Global · Proprietary & Confidential 4
CHAPTER 1
AI & DATA STRATEGY
CUSTOMER
6. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
"You can see the computer age everywhere
except in the productivity statistics.”
–Robert Solow
10. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
What would you do with
More Autonomy
More Power to Act
More Meaningful Data
More Confidence
11. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com 11
creative decisions…money…brand loyalists…interesting work…You’d make more meaning…...
12. 122019 Zeta Global Proprietary & Confidential
GOAL #1
Great customer experiences are
empathic & timely.
13. 132019 Zeta Global Proprietary & Confidential
STRATEGY #1
Real-time data systems need to be near
your customer interactions
14. 142019 Zeta Global Proprietary & Confidential
GOAL #2
A view of my customer should be
available throughout my organization.
15. 152019 Zeta Global Proprietary & Confidential
STRATEGY #2
Data should be intrinsically
transportable
16. 162019 Zeta Global Proprietary & Confidential
GOAL #3
Predict what my customers want before
they show up at my door.
17. 172019 Zeta Global Proprietary & Confidential
STRATEGY #3
Understand your customer outside of
your four walls
18. 182019 Zeta Global Proprietary & Confidential
GOAL #4
Aspire beyond yesterday’s performance
through new insights.
19. 192019 Zeta Global Proprietary & Confidential
STRATEGY #4
Data-driven decisions will become
model-driven
20. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com2019 Zeta Global · Proprietary & Confidential 20
CHAPTER 2
Understanding Real Individuals:
Right Now
22. 2018 Zeta Global – Proprietary & Confidential www.zetaglobal.com | 22
Acquisition vs Retention
23. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
2018 Zeta Global Proprietary & Confidential
Marketing has never been more chaotic
10,000
messages/day
21
screens/hour
8
seconds each
347,222
tweets/min
51,000
Apple apps/min
284,722
snaps/min
25. 252019 Zeta Global · Proprietary & Confidential
There is opportunity in chaos. Their journey is telling.
26. CMO’s struggle to crack the code.
2019 Zeta Global – Proprietary & Confidential. 26262019 Zeta Global · Proprietary & Confidential
People are
complicated.
Understanding them
doesn’t
have to be.
27. 272019 Zeta Global · Proprietary & Confidential
You must start by
knowing who
they are
Then understand your relationship
with them
29. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com 29
Who is
Adam?
Email Address
Mobile App ID
Web Behavior
Postal
Transaction
+ Fitness Tracking
Apps
+ Three devices
added to
household in
last 3 months
+ Bought fitness apparel
+ Purchased 3 airline tickets
+ Browsing NYC travel
related topics
+ Reading Marathon News
and Advice
+ Recently applied for a
home mortgage
+ Coming off-lease
Adam
Device IDs
30. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com 30
Example Articles Providing Key Signals For Our Intender Audiences
Users are scored based on the
frequency of visits, how often
they are touching topics and
more.
People move in and out of Zeta’s
intender segments in real –
time.
Our AI unifies user data to
improve performance and
engage customers at the right
time and place.
31. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com All rights reserved. | 31
Intent modeled from Real-
time Behaviors
+ Knowing when
someone’s in market
+ Understanding how to
market to them
+ See how your segments
over or under index and
adjust creative
32. 322019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 1:
Acquisition and Retention
Marketing will converge
around individual experiences
33. 332019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 2:
Understanding (latent) data in
motion is of far greater value
than attributes at rest
34. 342019 Zeta Global Proprietary & Confidential
KEY TAKEAWAY 3:
Campaign managers will
become behavioral
psychologists
35. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com2019 Zeta Global · Proprietary & Confidential 35
CHAPTER 3
Bringing it all together
36. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
“The true sign of intelligence is not knowledge
but imagination.”
-Einstein
OBSERVATION CURIOSITY EXPERIMENTATION
37. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
“The true sign of intelligence is not knowledge
but imagination.”
-Einstein
Provide the data and AI
to inform new, better
decisions
Provide the insights &
automation from AI to
enable people to be
curious again
Provide the activation &
testing framework to
validate optimal,
outcome-drive results
DATA INSIGHT EXPERIENCES
OBSERVATION CURIOSITY EXPERIMENTATION
38. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com 38
Our value has always started with
data and ended with experiences.
39. 392019 Zeta Global · Proprietary & Confidential
COLLECT ENRICH ANALYZE STRATEGY ORCHESTRATE MEASURE
• 1st Party
• 3rd Party
• Connectors
• NLP
• ETL
• AI/ML
• Experience
Builder
• Omnichannel
• Real-time
Scoring
• BI
• Attribution
• Data Exports
DATA INSIGHT EXPERIENCES
40. Identity enables AI to be more performant
Deterministic Measurement
Findings
Insights
Platform Execution
2019 Zeta Global · Proprietary & Confidential 40
43. 2019 Zeta Global – Proprietary & Confidential www.zetaglobal.com
SUMMARY: AI & DATA STRATEGY
PLAN A STRATEGY AND SOLUTION FOR EACH BUILDING BLOCK
Identity
Your foundation:
Onboard data to
identify individuals
throughout their
journey.
1st and 3rd Party Data
Explicit vs implicit:
Look outside of your
four walls to better
understand what
drives behavior.
AI Platform
Test and Learn:
Not all algorithms
are appropriate for
your business or your
users.
Intent Signals
Quiet vs Loud:
AI can optimize and
find buried signals
that anticipate user
need states.
Connected Activation
Right Now:
Respond to data and
signals to reach
individuals in the
moment.
Gratitude for being here. Me, I’m a startup guy in a mid-size company rebuilding itself. Data and AI are at the center of everything we’re doing.
Background in empathetic design & technology.
At Zeta, our mission is to re-invent how data is used to make experiences between brands and individuals more valuable.
You’re not alone. I spend about 90% of my time talking with organizations about their underlying AI and Data Strategy. There are unique challenges, but a lot of people fall into a few traps.
These problems are so pervasive, that we’ve even built out a Lab to get these hard-to-reckon assets out into the open and start looking for business opportunities. Feel free to get in touch with our team if you’re curious about exploring your data strategy.
AI and Data haven’t made people’s jobs easy enough. Productivity is lagging compared to where it’s been.
When Carnegie’s empire grew, it was built on infrastructure. Rails were laid. Smelting plants swelled with cauldron’s of liquid steel. Carnegie shook hands with heads of state to ensure his contracts were flowing past budget process reviews with approval stamps. This is CENTRALIZED POWER, and I think a lot of your IT teams still operate this way. They call the shots. There’s nothing wrong with central technology groups, unless they’ve controlling your destiny.
I Liken it to when Electricity hit the factory. It wasn’t about replacing the central belt drive engine so that business could continue on as usual. It was a new economy, with new choices. It was about putting the electricity at the workbench so that workers could use new types of tools.
DISTRIBUTING POWER CHANGES OUR CHOICES (Online Dating Example) - consumers have power, but marketers don’t always have the power they want/need.
From the consumer perspective, look at what happened to dating when people suddenly had access to other people in the dating pool and could mutually filter based on preferences & attributes in real time. It wasn’t about which party you were invited to, or what friends you had. Maybe it should be…
Real Time Systems need to be near your customers (Alaska Airlines example)
Real Time Systems need to be near your customers (Alaska Airlines example)
Data Transportability: Fuel interaction, BI, and calm the nerves of those that want perceived control. (Export Strategies)
Data Transportability: Fuel interaction, BI, and calm the nerves of those that want perceived control. (Export Strategies)
A real 360 view: Fist Party Data, Enriched, In real time. Get insights from outside the 4 walls.
A real 360 view: Fist Party Data, Enriched, In real time. Get insights from outside the 4 walls.
Data Driven -> Model Driven. You need experimentation frameworks. (Talk about different algorithms competing)
Data Driven -> Model Driven. You need experimentation frameworks. (Talk about different algorithms competing)
We have an innate need to communicate and be understood. Humans have an enduring need to communicate and be understood. There’s nowhere else this is better illustrated than the Caves of Lascaux. Also recommend the book Sapiens by Yuval Noah Harari about the Lascaux Cave Paintings
it’s still true today - I love this image from a Nordstrom. <talk about walking into a Nordstrom and sales people picking up my latent signals>. The buyer looks like she’s having as much fun as the seller.
“Marketing has never been more complicated.”
“On average, we “connected” humans:
are bombarded with up to 10,000 messages a day, across multiple channels,
and switch between 21 screens an hour
with an attention span for any given message, according to Microsoft, that is just 8 seconds”.
“And we ignore the vast majority of them. People have zero time for brands they don’t connect with. Marketers need to engage consumers in a very personal, individual manner: ”
49% of people disregard a brand if they perceive the message to be irrelevant
On the flip side, more than one-third - 36% - are more likely to buy from a brand that sends them personal, tailored message
Adding to the complexity is the unavoidable fact that almost a third of internet traffic is done by bots. Further obscuring the marketplace and making it harder to know your messaging is going to people at all, not to mention the right people
PEOPLE ARE COMPLICATED BUT UNDERSTANDING DOESN’T HAVE TO BE.
This is really hard, even a question like “Hey, how are you doing?” Has so many layers: 1. Generic: “Great” 2. Honest: “Today = boss sent me an email 3. Real: “I have a mortgage payment...” 4. Higher order: “Global warming and pressure to recycle is curishing my soul! How am I doing? How are WE doing? The ice caps are melting!”.
while most of us find it easier to shop from behind the curtain of the internet, it’s a marketer’s job to pick up context.
Real-time data from beyond your four walls can help you do this.
Deterministic. Connect it to an ID. The world of measurement is changing and this needs to be part of your data strategy.
The Journey Of One paradigm will bring acquisition, growth, and retention marketing into one funnel, one common understanding of the user, through data.
Latent signals at motion, are of far greater value than explicit attributes at rest.
Campaign Managers will become behavioral psychologists
MARKETING HAS ALWAYS BEEN ABOUT DATA AND EXPERIENCES. BUT THERE’S A MISSING PIECE
INTELLIGENCE IS NOT KNOWLEDGE, BUT IMAGINATION
HOW DO WE CREATE SYSTEMS THAT ENABLE IMAGINATION? DATA, INSIGHT, EXPERIENCES
For insights, you need time to focus on the right things. Automation can help (AI is good at this)
You need to data from outside of your four walls.
Deterministic Measurement -> Insights -> Experiences.
AI Helps you along the way
Just like in email marketing of yesteryear. Identity is the root.
You can apply AI to anything - if you don’t focus on the user, you don’t end up with a better experience for that individual