The document outlines Dole Food Company's crisis communication plan in the event of increased levels of the toxin patulin being found in their bottled apple juice, which would result in an immediate recall of all bottles in Virginia. It provides details on notifying key stakeholders, establishing a crisis communication team, holding rehearsals, and guidelines for responding to media and public inquiries. The plan's main objective is to communicate accurately and effectively to maintain the company's reputation for reliability and customer safety.