Crisis communication is important for businesses. Two case studies are discussed: Johnson & Johnson's Tylenol crisis in 1982 when its product was laced with cyanide, and Bausch & Lomb's 2006 contact lens solution crisis. J&J acted quickly to recall Tylenol, implement tamper-proof packaging to prevent future issues, and prioritized consumer safety. Bausch & Lomb was slower to respond to issues with its ReNu Moisture Loc solution and did not adequately inform consumers, though it later voluntarily recalled the product. Corporate communication involves communicating with multiple stakeholders, while crisis communication requires addressing a crisis situation effectively to maintain trust.