Moving Convergence Cultures
Beyond ‘Speculative Fiction’ to
Grounded Experience:
Embedded cultural research
Jonathon Hutchinson
University of Sydney
@dhutchman
Why?
• Perspectives of cultural studies
• Historical rhetoric/debates
• Highlight potential for embedded cultural
research
• Case study – the ABC
• Impact on the creative economy?
Cultural studies…
“the making of society” which “requires the
finding of common meanings and direction”
(Williams 1958: 93).
Creative Industries
Convergence cultures
to investigate the impact of media and
communication and the potential
democratising effects of greater participation
But…
“they have little in the way of an independent
academic or intellectual agenda, but rather see
themselves as serving the demands of an
industry that seems magically to have shed its
association with capital and become
unproblematically identified with the people”
(Turner 2012: 95)
The need for empirical data, then?
The problem with participation
“One has to feel invited, com- mitted and/or
empowered to enter into a participatory
process. But the presence of a participatory
culture cannot be conflated with participation
itself and its logics of equal(ised) power
relations” (Carpentier & Dahlgren 2009: 7)
Creative economy
In the recent UNCTAD Creative Economy report
(2013), a call for the input between cultural
practice and local, national and regional
governance policy has been expressed,
traditionally labelled ‘cultural policy’
Point of departure
Embedded cultural practice provides us with
rich, qualitative research empirical data
This data in turn helps us to understand the
cultural tapestry of states, nations & regions
This knowledge assists in creating highly
nuanced policy and regulation
Thank you

Moving Convergence Culture Beyond ‘Speculative Fiction’ to Grounded Experience: Embedded cultural research

  • 1.
    Moving Convergence Cultures Beyond‘Speculative Fiction’ to Grounded Experience: Embedded cultural research Jonathon Hutchinson University of Sydney @dhutchman
  • 2.
    Why? • Perspectives ofcultural studies • Historical rhetoric/debates • Highlight potential for embedded cultural research • Case study – the ABC • Impact on the creative economy?
  • 3.
    Cultural studies… “the makingof society” which “requires the finding of common meanings and direction” (Williams 1958: 93).
  • 4.
  • 5.
    Convergence cultures to investigatethe impact of media and communication and the potential democratising effects of greater participation
  • 6.
    But… “they have littlein the way of an independent academic or intellectual agenda, but rather see themselves as serving the demands of an industry that seems magically to have shed its association with capital and become unproblematically identified with the people” (Turner 2012: 95)
  • 7.
    The need forempirical data, then?
  • 9.
    The problem withparticipation “One has to feel invited, com- mitted and/or empowered to enter into a participatory process. But the presence of a participatory culture cannot be conflated with participation itself and its logics of equal(ised) power relations” (Carpentier & Dahlgren 2009: 7)
  • 10.
    Creative economy In therecent UNCTAD Creative Economy report (2013), a call for the input between cultural practice and local, national and regional governance policy has been expressed, traditionally labelled ‘cultural policy’
  • 11.
    Point of departure Embeddedcultural practice provides us with rich, qualitative research empirical data This data in turn helps us to understand the cultural tapestry of states, nations & regions This knowledge assists in creating highly nuanced policy and regulation
  • 12.