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Communication models of institutional online communities: the role of the ABC cultural intermediary
The document discusses the collaboration between online communities and public service broadcasters in producing cultural artefacts, utilizing various theoretical frameworks such as peer production and participatory cultures. It defines institutional online communities as those operating within public or commercial entities and highlights the role of cultural intermediation and community managers in this context. The methodology includes ethnographic action research and focuses on governance models for these communities.
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Communication models of institutional online communities: the role of the ABC cultural intermediary
- 1. Communication models of institutionalonline communities: the role of the ABC cultural intermediary Jonathon Hutchinson ARC Centre of Excellence for Creative Industries and Innovation (CCi), Queensland University of Technology jonathon.hutchinson@qut.edu.au @dhutchman
- 2. The Problem… How doonline communities and public service broadcasters collaborate on the production of cultural artefacts?
- 3. Theoretical framework • Peerproduction (Benkler 2006) • Participatory Cultures (Jenkins 2006) • Produsage (Bruns 2008) • Meritocracy (Malaby 2009) • Bureaucracy (Kreiss et al. 2011; Weber 1983) • Distinctive innovation (Cunningham 2013) • Cultural intermediation (Bourdieu 1984; Negus 2010)
- 4. Theory to practice •Decentralised activity through ICT technology – UGC • Participatory cultures within media organisations • UGC at the ABC – ABC Pool • Editorial and regulatory issues • Institutional online communities
- 5. Institutional online communities “anonline community operating within a public, commercial or non-commercial institution and not an open, independently facilitated online community” (Hutchinson: 14, forthcoming) How then to manage IOC within PSB?
- 6. Cultural Intermediation • Humanand non-human actors • Coding, platforms, design etc. • Enable/disable certain functionality • Usually the work of community manager • “The combination of all of these human and non-human actors as they negotiate cultural artefact production is described as cultural intermediation” (Hutchinson: 5, forthcoming)
- 7. Methodology • Ethnographic actionreseach • Participant observation • Focus Groups • Interviews
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- 10. ABC Pool CommunityManager
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- 13. Conclusions • Institutional onlinecommunities • Community Manager • Cultural intermediation • Multiple forms of cultural intermediation • Institutional online community governance models
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