this presentation made for people who interested in doing business in China and Chinese cultures.

1. hina
Doing Business in

2. Agenda
Before you go –China’s market and Consumer
After arrive in China – necessary skills and
knowledge
Google case
Summary

3. China’s Demand
Modified to fit China’s
market
China’s business climate
Necessary skills
&
knowledge
BeforeAfter
4 steps ‘go China’

4. China's market壹 Part 1

5. Opportunities do exist in China
•Opening up
•Population
•Economy

6. Market segmentation
• non- homogeneous market

7. China is Similar to Europe More Than the US…
market
cultures
languages

8. The China Consumer
• The Southeast China
• Urbanization
• Internet
贰 Part 2

9. The Southeast China
Urbanization
Internet
71% of 15-64
middle age
male more than
female

10. •tier 1 cities
•tier 2 cities

11. Key consumer trends ：
Middle-class
Urbanization
Internet
Government Stimulus

12. Necessary
skills & knowledge
叁 Part 3

13. knowledge
3 major legal setup options
• Rep. office
• WFOE
• JV

14. knowledge

15. How to start your own business in
China

16. knowledge

17. • Language
• Communication
• Business & social
Skills

18. “Google”
肆 Part 4

19. 伍 Part 5
Summary

20. China is not a mystical land of dragons and forbidden cities
It is possible to
understand
China and the
Chinese in the
context of
your business,
but…

21. Thank you 谢 谢
xie xie