A design proposal for the organization Beautiful Trenton for their future website on Trenton mayoral elections.

1. Beautiful Trenton
A Global Proposal

2. Project Overview
• Beautiful Trenton is looking for a site to
generate interest and educate voters in the
2014 mayoral election
• In recent mayoral elections there has only been 2628% voter turnout
• Those who do get to the polls may be subject to
vote buying
• We plan to motivate residents to vote with
○ Easy-to-read candidate profiles
○ Outlines of the major issues
○ Voter education information
•

3. Audience Analysis
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Three personas this site will consider:
Hispanic citizens, ages 18+
Young adults, ages 18-25
African-Americans, ages 25+
Two purposes: 1) to educate, 2) to inform
Key Messages: 1) to understand the
significance of voting 2) to feel inspired to do
so

4. Special Considerations
For our tech-savvy user...
● Mobile Friendly
● RSS Feeds
● Social Media Links
For the Latino audience...
● Summary page in Spanish

6. Sitemap

7. Resource Requirements
● Knowledge of web-design fundamentals
● No need for extra resources-Wordpress allows easy
editing
● Advantages to WordPress:
● Simplicity
● Free publishing
● Disadvantages to WordPress:
● RSS feed may be difficult to accomplish
● Radical changes to designs are challenging
● Dashboard

8. Developement Timeline
October 23rd:
November 6th:
Learn to manipulate Wordpress
template and begin
implementing site design
Fine-tune content and design.
Update RSS feeds and aggregated
news content
October 30th:
Begin uploading content
November 19th:
Be prepared for user test

9. Sustainability
● Maintained through Wordpress
● Easily navigable interface
● Google Analytics
-Site performance

10. The End
Thank You