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Category Management rajnish kumar itc retail retailing management
Category management is a process that retailers use to maximize sales and profits by grouping similar products into categories and devising strategies for each category. It involves defining product categories, assessing category performance, setting objectives, developing an overall strategy and specific tactics, and regularly reviewing performance to make adjustments. Key aspects of category management include defining the target customer, assessing inventory and shelf space needs, setting sales and margin targets, and appointing category captains from supplier partners to help implement category strategies.
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The document discusses the rise of consumerism in India. As India's economy has grown and its population has become more exposed to global trends through technology, consumer attitudes and spending have significantly changed. A large middle class has emerged that is upwardly mobile and brand-conscious. Young Indians aspire to global lifestyles but also maintain cultural roots. Their spending has expanded beyond necessities into various luxury and entertainment categories. This changing consumer mindset presents new opportunities for retailers in India.
Fortune At The Bottom Of The Pyramid retail rajnish kumar itc
The document discusses India's budget and issues facing farmers. It summarizes that while the budget waived small loans up to Rs 60,000, this offers little to address agricultural recession, the main cause of farmer indebtedness. Official data shows areas with most small and marginal farmers won't benefit from the waiver. The Economic Survey suggested a second Green Revolution, especially in rain-fed areas, may be needed to improve incomes for those reliant on agriculture, as farming has become almost unviable due to rising costs and lower earnings, trapping farmers in debt.
Supply Chain Management retail rajnish kumar
The document discusses key aspects of supply chain management including demand creation and forecasting, product development and commercialization, distribution network configuration, information sharing, and inventory management. It emphasizes the importance of integrating these different elements and having clear communication across the entire supply chain to quickly fulfill customer demand like the fast fashion retailer Zara, which can design, produce, and deliver new products to stores within 3 weeks through a highly coordinated process.
Open To Buy( OTB) retail rajnish kumar itc category management
- Open To Buy (OTB) is a system used by retailers to optimize working capital and inventory levels based on sales forecasts and stock positions. It helps ensure the right products are available to meet customer demand.
- Key elements of OTB include sales forecasts, stock cover levels, required stock levels, opening stock, closing stock, intake, orders on hand, and open orders. An example is provided to illustrate how these elements work together.
- Whether a flat or forward-looking cover approach is better depends on the product - flat is good for stable demand while forward-looking works better for seasonal products where demand fluctuates more. OTB can be calculated in units or sales value/cost depending on needs.
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The document discusses retail marketing strategies and success factors. It covers determining competitors, positioning, promotion, developing a marketing plan through market research, setting goals and strategies. Key aspects are product, price, place, promotion. The document recommends specializing in one of five areas: being the cheapest, having the biggest assortment, being the most fashionable, having the most solution-oriented service, or having the fastest service. Retailers must ensure their entire company focuses on their chosen area of specialization.
Retail Pricing
There are several basic pricing strategies for retailers including markup pricing, vendor pricing, competitive pricing, and psychological pricing. EDLP (everyday low pricing) and HILO (high-low pricing) are two common approaches, with EDLP more suitable for stores like Walmart that promise low prices on all items and HILO more common for department stores that run frequent sales. Care must be taken when running promotions, as too frequent discounts can condition customers to only buy on sale and undermine a retailer's brand.
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Retail, Metrics, Rajnish,performance measurement, rajnish kumar itc
The document outlines several key retail metrics that analysts use to evaluate retail performance, including total sales growth, comparable store sales growth, gross margin percentage, inventory turnover, gross margin return on investment, return on net worth, and sales per square foot. It provides definitions and explanations of how to calculate each metric and what strong or weak numbers indicate about the retail business.
Retail Essentials Rajnish Kumar ITC
The document discusses key aspects of retail business strategy, including:
1. Organized retail in India is expected to grow significantly as more consumers enter the middle class, but retailers must focus on understanding consumer behavior to succeed.
2. Choosing the right store name and tagline is important to clearly communicate what the store offers and position itself for target customers.
3. Elements like store design, layout, fixtures, ambience and visual merchandising play a role in shaping customer experience and perceptions of the retailer.
Wal Mart Vs Target retail retailing rajnish kumar itc limited
Target positions itself as a more upscale discount retailer compared to competitors like Walmart and Kmart. It offers trendy, high-quality merchandise at low prices. Target stores average around 100,000 square feet and carry clothing, home goods, electronics, toys, and limited groceries. The stores emphasize clean and organized displays to create a pleasant shopping experience for Target's core customers of younger, more educated women with household incomes around $58,000.
Rural Retail retailing itc limited e choupal rajnish kumar
Organized retail in rural India can make sense if certain conditions are met. Rural India has over 750 million consumers but their incomes are relatively low as many work in agriculture. Rural consumers also travel long distances to buy products in bulk on a monthly basis and seek good value. Organized retail can address these needs by providing affordable prices and dependable quality. However, rural incomes need to increase which can be done by reducing land fragmentation, and improving infrastructure and market access. New retail formats for rural areas need to be one-stop-shops like existing village centers, providing goods, services, banking and more to become a community hub. This can help improve quality of life for rural consumers while also being profitable.
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Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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