The document discusses emerging trends in healthcare and medicine, including the increasing role of mobile devices, apps, social media, analytics, and personalized/semantic/linked data. It suggests that by 2020, information will be everywhere through networks, the cloud, and mobile access, and doctors will need to adapt to this new "Doctor 3.0" environment where patients are more empowered and informed through technology. The central medical library aims to support the university medical center's core activities of patient care, education, and research by facilitating access to information through various services and resources, and helping doctors and researchers adapt to new digital technologies and ways of working.