SlideShare a Scribd company logo
Dolce&Gabbana
Italian luxury brand

Worldwide famous
Historical

Italian Family
Tradition

Value
Passion
The fashion blog
An creative idea which is going to let you live
the experience behind the scenes . An
exclusive concept for those who wear and
live la Dolce Vita made By Dolce &
Gabbana.
Bring your Dolce and Gabbana style outside
and feel free to post pictures, write and
comment about this.
Take your outfit on the ,,Streets of Dreams’’.

https://www.youtube.com/watch?v=d1QfUy6kCIo
Goals
Get a higher visibility of Dolce and Gabbana
ad campaign ,,Streets of Dreams’’.
Encourage people to by and wear Dolce
and Gabbana clothing items.
Give the freedom of creating a Dolce outfit.
Conclusion

Adopting this way of promotion ,Dolce
and Gabbana will be seen everywhere
not only at fashion shows or editorials.
Dolce and Gabbana will gain attention
from the future clients.
Dolce and Gabbana it is an attitude,
fashionable way of living.
Description

- Promote the blog with 1
month prior ( before the
fashion show)
- Promote on social medias
of Dolce and Gabbana
- Collect the pictures of
people wearing Dolce and
Gabbana
- Work with fashion bloggers
as Sartorialist , Sussie
Bubble and Chiara
Ferragni
- Involve people to
participate in the contest
for blog
Contest for New Dolce and Gabbana Blog

- Announce the contest on Dolce and Gabbana
Facebook with 1 month prior
- Ask people to create a post with the hole
Dolce and Gabbana outfit
- Add a hash tag #DGBlogContest
- Ask them to send it to the email address of
Dolce and Gabbana office
- The best looks will appear in the first post of
Dolce and Gabbana Blog
Objectives

-Gain attention from people for the Blog
-Get the loyal visitors
-Involve people to promote Dolce and
Gabbana pieces
-Increase brand recognition

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Doce and gabbana description

  • 1.
  • 2.
  • 3. Dolce&Gabbana Italian luxury brand Worldwide famous Historical Italian Family Tradition Value Passion
  • 4.
  • 5. The fashion blog An creative idea which is going to let you live the experience behind the scenes . An exclusive concept for those who wear and live la Dolce Vita made By Dolce & Gabbana. Bring your Dolce and Gabbana style outside and feel free to post pictures, write and comment about this.
  • 6. Take your outfit on the ,,Streets of Dreams’’. https://www.youtube.com/watch?v=d1QfUy6kCIo
  • 7. Goals Get a higher visibility of Dolce and Gabbana ad campaign ,,Streets of Dreams’’. Encourage people to by and wear Dolce and Gabbana clothing items. Give the freedom of creating a Dolce outfit.
  • 8. Conclusion Adopting this way of promotion ,Dolce and Gabbana will be seen everywhere not only at fashion shows or editorials. Dolce and Gabbana will gain attention from the future clients. Dolce and Gabbana it is an attitude, fashionable way of living.
  • 9. Description - Promote the blog with 1 month prior ( before the fashion show) - Promote on social medias of Dolce and Gabbana - Collect the pictures of people wearing Dolce and Gabbana - Work with fashion bloggers as Sartorialist , Sussie Bubble and Chiara Ferragni - Involve people to participate in the contest for blog
  • 10. Contest for New Dolce and Gabbana Blog - Announce the contest on Dolce and Gabbana Facebook with 1 month prior - Ask people to create a post with the hole Dolce and Gabbana outfit - Add a hash tag #DGBlogContest - Ask them to send it to the email address of Dolce and Gabbana office - The best looks will appear in the first post of Dolce and Gabbana Blog
  • 11. Objectives -Gain attention from people for the Blog -Get the loyal visitors -Involve people to promote Dolce and Gabbana pieces -Increase brand recognition