The document proposes creating a fashion blog and social media campaign called "Streets of Dreams" to promote the Italian luxury brand Dolce & Gabbana. The goals are to increase visibility of their ad campaign, encourage people to buy and wear their clothing, and give freedom to create outfits. By adopting this promotional approach, Dolce & Gabbana will gain more attention from future clients beyond just fashion shows. The proposal includes promoting the blog a month in advance, collecting photos of people wearing the brand, and holding a contest for the first blog post where entrants submit outfits tagged with #DGBlogContest.