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Brand Magic / Sequence’d
Some key Case Studies
Gant - B'lore
Opportunity - Excess merchandise
Objective - liquidate stock
Activity - 4-day event at one of B’lore’s coolest lounge restraunt, comprising a showing
of the current season's collection & a pre view sale / trunk show to potential consumers.
Inventory control. Leveraged the entire event thru PR.
Levis' - national
Opportunity - The brand is increasingly getting jaded at the top end of the pyramid
Objectives - To increase visibility among the top end of the pyramid - aspirational
fashion set / opinion leaders
Activity -
* Creating & maintaining a sustained relationship with the fashion stylists / editors so as
to enhance the visibility of the brand.
* Product placements at 2 levels - Bollywood & sports personalities / other influencers
like fashion stylists, photographers, VJs. & the like
Also, handled some special projects with levis & Dockers like:
- Retail activation for Levis & Dockers
- Launch of mobile phones
- Launch of a CRM program for Levis – online & offline
- Launch of ‘Levi’s by Tarun Tahiliani’- a collaboration with Tarun Tahiliani
Peroni & GAS - B'lore
Opportunity - New season launch
Objective – Executed the launch of Gas including the guest list; in collaboration with the
Italian beer, Peroni.
Activity - A fashion showing / leveraged the event thru PR.
Dunhill - B'lore
Opportunity - New brand
Objective - Explore the potential of the market
Activity - An exclusive pre view of their entire collection with a brunch for potential
consumers, over a weekend at a star hotel banquet hall. Executed qualitative research so
as to gather consumer insights & feedback. Leveraged the event thru extensive PR.
Major Brands - Mum.
Opportunity - To target the fashion community as well as the opinion leaders (fashion
editors & stylists)
Objective - Showcasing of their entire portfolio of brands.
Activity - Showcasing of all the collections within a 'carnival' like ambience - fusion of
fashion & art.
ZOD – Mum.
Opportunity - Build & maintain a sustained relationship with the brand's existing &
potential customers
Objective - To enhance the brand salience.
Activity - 'ZOD club' - An annual event to recognise & acknowledge the best night club /
lounge bar in Mum; created the best clubbing experience; showcased the collection.
Identified & maintained sustained relationships with the right target audience.
Leveraged the entire event thru PR.
Guess - Del.
Opportunity - To create & own an annual property.
Objective - To create brand salience in Delhi.
Activity - Guess? 'Faces to Watch' event in Del.; a photo gallery of the country's super
models from different eras with a showcasing of the collection. Exclusive print media
partner
Allen Solly - B'lore
Opportunity - Solly women's wear
Objective - To reach out to the brand's desired profile of consumers beyond mass media
Activity - All women brunch (celebrating woman-hood); a fashion walk thru' & other
activities for women like a nail bar, session by a well-established make-up & a hair
stylist, a chocolate bar.etc. Leveraged the event thru extensive PR.
Van Heusen - national
Opportunity - CRM launch
Objective - Re-launch of their 'Power Club'
Activity - Handling their entire loyalty program from the start - conceptualizing,
planning, creatives, technology & activation
Screening of the British open Golf Championship - B'lore
Opportunity - Screening of the championship
Objective: to create buzz & excitement around the screening for the media
Activity: Handled the PR activity for a sit-down evening for the screening of the British
Open Golf Championship with a mini golf putting contest for the invitees.
Karnataka Golf Championship – B’lore
Opportunity: 3-day championship with a press conf. & an after party
Objective: Create awareness thru PR
Activity: Handled the PR activity for the tournament including a press conf. as well as an
after party.
Levi’s by Tarun Tahiliani in association with Peroni - B'lore
Opportunity: Launch of the collection in B’lore
Objective: To create awareness & excitement around the launch.
Activity: A fashion showing with a very funky display of audio & visuals to bring forth
the nautical theme. This was followed by a 2-day trunk show for specific clubs like YPO,
Overseas women’s club, the Wine club .etc. Interactions & photo ops.
Caperberry – A tapas bar & restraunt
Opportunity: Association of Peroni with food.
Objective: To associate Peroni with food & generate footfalls to the restaurant.
Activity: A formal & classy evening of an Italian 4-course sit-down dinner. Accompanied
with live music The executive chef & owner of the restaurant spoke about the connect of
the ingredients with Peroni beer.
Canali – UB Mall, B’lore
Opportunity: Associations between 2 Italian iconic brands – Canali & Peroni
Objective: To create a buzz around the association & generate footfalls to the Canali store
Activity: A fashion walk thru with the celebrity guest / showstopper – Leander Paes –
different & unexpected. An evening of interactions & photo ops over beer & antipasti .
Leveraged the entire event thru PR.
An Italian Fashion month – B’lore
Opportunity: Emphasize the Italian connect of Peroni with Italian style & fashion
Objective: To associate with all the luxury Italian brands & create a large scale property
for Peroni to enhance the premiumness of the brand.
Activity: 3 pre finale parties (one every week) at different venues followed by a grand
finale at The Leela Palace.
Leveraged the entire event thru PR.
‘A fashion palette’ – B’lore
Opportunity: ‘Art Bengaluru’ – one of the largest art events of the country held at the UB
City, B’lore.
Objective: To create a fusion of art & fashion as the grand finale to the ‘Art Bengaluru’
event.
Activity: A fashion show of collections which are in sync with art coupled with several
artistic elements like sculptures, installations.etc. A large scale event at the amphi theatre
of the mall targeting the city’s ‘A’ list of people. Art comes forth thru models, ensembles,
venue décor .etc.
Samsaara – 100 ft. road, I’ngr, B’lore
Opportunity: Association with Neetu Gupta
Objective: To launch Samsaara’s summer line & create a buzz around the association
with Neetu
Activity: A fashion walk thru over live music with guests browsing thru the store.
An evening of interactions & photo ops over beer & hors d’ oeuvres . Post event
coverage in all key media.
Kimaya
Opportunity: To create an annual trunk show property for the respective brands.
Objective: Showcased the relevant collections & gave a special offer to all the existing &
potential customers so as to make them accessible.
Activity: A 3-day trunk show with an exclusive evening with a celebrity guest over
cocktails & hors d’ evoures
Kimaya – a mid-night sale between 8 p.m. & 12 mid-night
Leveraged the entire event thru PR.
Minawala – Ub Mall, B’lore
Opportunity: launch of a new jewelry collection
Objective: Launched Minawala’s new collection by leveraging Minawala’s customers’
association with the brand.
Activity: Showcased the jewelry pieces on key right profile customers of Minawala &
leverage thru PR including media net. A fashion walk thru with guests browsing thru the
collection.
An afternoon of interactions & photo ops over sparkling & hors d’evoures.
Esprit – Vittal Mallya road, B’lore
Opportunity: launch of Esprit’s summer collection
Objective: To generate new footfalls to the Esprit store by creating hype & buzz around
the new collection.
Activity: A fashion walk thru over live music with guests browsing thru the store.
An evening of interactions & photo ops with a celebrity guest. Post event coverage in all
key media.
BMW – B’lore
Opportunity: Create excitement around BMW – series 5 among the existing & the
potential customers of the brands.
Objective: Leverage associations with other relevant luxury brands.
Activity: An evening of showcasing ‘limited edition’ cars & watches over live music,
accompanied by a whisky tasting session.
Samsaara – 100 ft. road, I’ngr, B’lore
Opportunity: Launch of Samsaara’s fall winter line along with a celebrity jewelry
designer’s collection.
Objective: To launch the 2 new collections with hype & buzz.
Activity: A fashion walk thru over showcasing the jewelry over live music with guests
browsing thru the store. An evening of interactions & photo ops over beer & hors d’
evoures . Post event coverage in all key media.
Mocha – B’lore
Opportunity: PR for 2 outlets of Mocha in B’lore
Objective: Leverage Mocha thru PR extensively.
Features, PR led events & relevant tie ups & alliances.
Malabar – B’lore
Opportunity: launch of a new diamond collection collection
Objective: Leverage the association between Malabar & Forever New.
Activity: A fashion walk thru with models showcasing the collection accompanied by art
installation of the specific piece of jewelry.
An afternoon of interactions & photo ops over soft beverages & hors d’oeuvres.
Kimaya – UB Mall, B’lore
Opportunity: Activation & PR
Objective: To have Kimaya top of mind of their potential audience.
Activity: Showcasing of specific designers’ work; Kimaya’s fashion week show was
replicated in B’lore; direct mailing activity.etc.; all the events to be leveraged thru media.
Bliss Chocolates – UB Mall, B’lore
Opportunity: Launch of the ‘Bliss Chocolates’ lounge
Objective: Create hype & buzz around the launch.
Activity: Collaborate with an automobile brand & have the car made in chocolate (life
size) & display the car; a fashion show with a collection made from edible chocolate; the
guests indulge in chocolates meals, chocolate drinks, cakes.etc.
Post event coverage in all key media.
Pernod Ricard – NineHills / Jacob’s creek
Opportunity: Association of the brand with like minded luxury brands
Objective: To associate Ninehills & Jacob’s creek with fashion & lifestyle.
Activity: A formal & classy evening of an Italian 4-course sit-down dinner. An up close
& personal showing with clothing / jewelry designers on live music The executive chef &
owner of the restaurant spoke about the connect of the ingredients with the wines.
FCUK Watches – Hard Rock café
Opportunity: launch of the watches
Objective: To target the rich, relatively young TG & create a salience among them with
FCUK watches; tie up with the Abu Dhabi Grand Prix.
Activity: A casual evening at the Hard Rock café comprising the screening of the F-1
race post which the watches will be unveiled by the global head of FCUK & an Indian
celebrity. The watches will be showcased visually to the audience. The venue will
comprise extensive branding thru kiosks, counters, watch shaped trays.etc.
ANZ – B’lore
Opportunity: ANZ who has current back end operation in B’lore was planning to begin
their banking operations too.
Objective: To have ANZ’s chief operating officer & their entire leadership team to be
exposed to what’s happening in our country thru a panel discussion among eminent
leaders from various industries like banking, IT, retail, hospitality.etc. as well as thru
networking.
Activity: A sit down dinner in a 5-star hotel preceded by the panel discussion & a
networking session over cocktails.
Tommy Hilfiger – A’bad / H’bad / B’lore
Opportunity - CRM launch
Objective - Launch of their loyalty program, ‘The Club’.
Activity - Handled the entire loyalty program from the start - conceptualizing, planning,
creatives, back end & technology & activation
BMW – B’lore
Opportunity: Create excitement around the cars among the existing & the potential
customers of the brands.
Objective: Leverage association with art
Activity: An evening of showcasing cars & art over a whiskey tasting session.
The Beetle - B’lore
Opportunity: Launch of ‘The new Beetle’
Objective: Create awareness & excitement within the right target audience.
Activity: An evening of showcasing ‘The new Beetle’ with a fashion showing of a
collection inspired by the colours of the car. The collection was designed by Raj Shroff.
Existing projects
- Association with CKC on styling.
- Activation for Absolute Elyx & Absolute India
- Design projects for product, packaging & VM
- Handling the marketing campaign for a real estate trade shows company.
- An online project for lingerie.
Priya Sanghvi
Case Studies

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Case Studies

  • 1. Brand Magic / Sequence’d Some key Case Studies Gant - B'lore Opportunity - Excess merchandise Objective - liquidate stock Activity - 4-day event at one of B’lore’s coolest lounge restraunt, comprising a showing of the current season's collection & a pre view sale / trunk show to potential consumers. Inventory control. Leveraged the entire event thru PR. Levis' - national Opportunity - The brand is increasingly getting jaded at the top end of the pyramid Objectives - To increase visibility among the top end of the pyramid - aspirational fashion set / opinion leaders Activity - * Creating & maintaining a sustained relationship with the fashion stylists / editors so as to enhance the visibility of the brand. * Product placements at 2 levels - Bollywood & sports personalities / other influencers like fashion stylists, photographers, VJs. & the like Also, handled some special projects with levis & Dockers like: - Retail activation for Levis & Dockers - Launch of mobile phones - Launch of a CRM program for Levis – online & offline - Launch of ‘Levi’s by Tarun Tahiliani’- a collaboration with Tarun Tahiliani Peroni & GAS - B'lore Opportunity - New season launch Objective – Executed the launch of Gas including the guest list; in collaboration with the Italian beer, Peroni. Activity - A fashion showing / leveraged the event thru PR. Dunhill - B'lore Opportunity - New brand Objective - Explore the potential of the market Activity - An exclusive pre view of their entire collection with a brunch for potential consumers, over a weekend at a star hotel banquet hall. Executed qualitative research so as to gather consumer insights & feedback. Leveraged the event thru extensive PR. Major Brands - Mum. Opportunity - To target the fashion community as well as the opinion leaders (fashion editors & stylists) Objective - Showcasing of their entire portfolio of brands. Activity - Showcasing of all the collections within a 'carnival' like ambience - fusion of fashion & art.
  • 2. ZOD – Mum. Opportunity - Build & maintain a sustained relationship with the brand's existing & potential customers Objective - To enhance the brand salience. Activity - 'ZOD club' - An annual event to recognise & acknowledge the best night club / lounge bar in Mum; created the best clubbing experience; showcased the collection. Identified & maintained sustained relationships with the right target audience. Leveraged the entire event thru PR. Guess - Del. Opportunity - To create & own an annual property. Objective - To create brand salience in Delhi. Activity - Guess? 'Faces to Watch' event in Del.; a photo gallery of the country's super models from different eras with a showcasing of the collection. Exclusive print media partner Allen Solly - B'lore Opportunity - Solly women's wear Objective - To reach out to the brand's desired profile of consumers beyond mass media Activity - All women brunch (celebrating woman-hood); a fashion walk thru' & other activities for women like a nail bar, session by a well-established make-up & a hair stylist, a chocolate bar.etc. Leveraged the event thru extensive PR. Van Heusen - national Opportunity - CRM launch Objective - Re-launch of their 'Power Club' Activity - Handling their entire loyalty program from the start - conceptualizing, planning, creatives, technology & activation Screening of the British open Golf Championship - B'lore Opportunity - Screening of the championship Objective: to create buzz & excitement around the screening for the media Activity: Handled the PR activity for a sit-down evening for the screening of the British Open Golf Championship with a mini golf putting contest for the invitees. Karnataka Golf Championship – B’lore Opportunity: 3-day championship with a press conf. & an after party Objective: Create awareness thru PR Activity: Handled the PR activity for the tournament including a press conf. as well as an after party. Levi’s by Tarun Tahiliani in association with Peroni - B'lore Opportunity: Launch of the collection in B’lore Objective: To create awareness & excitement around the launch.
  • 3. Activity: A fashion showing with a very funky display of audio & visuals to bring forth the nautical theme. This was followed by a 2-day trunk show for specific clubs like YPO, Overseas women’s club, the Wine club .etc. Interactions & photo ops. Caperberry – A tapas bar & restraunt Opportunity: Association of Peroni with food. Objective: To associate Peroni with food & generate footfalls to the restaurant. Activity: A formal & classy evening of an Italian 4-course sit-down dinner. Accompanied with live music The executive chef & owner of the restaurant spoke about the connect of the ingredients with Peroni beer. Canali – UB Mall, B’lore Opportunity: Associations between 2 Italian iconic brands – Canali & Peroni Objective: To create a buzz around the association & generate footfalls to the Canali store Activity: A fashion walk thru with the celebrity guest / showstopper – Leander Paes – different & unexpected. An evening of interactions & photo ops over beer & antipasti . Leveraged the entire event thru PR. An Italian Fashion month – B’lore Opportunity: Emphasize the Italian connect of Peroni with Italian style & fashion Objective: To associate with all the luxury Italian brands & create a large scale property for Peroni to enhance the premiumness of the brand. Activity: 3 pre finale parties (one every week) at different venues followed by a grand finale at The Leela Palace. Leveraged the entire event thru PR. ‘A fashion palette’ – B’lore Opportunity: ‘Art Bengaluru’ – one of the largest art events of the country held at the UB City, B’lore. Objective: To create a fusion of art & fashion as the grand finale to the ‘Art Bengaluru’ event. Activity: A fashion show of collections which are in sync with art coupled with several artistic elements like sculptures, installations.etc. A large scale event at the amphi theatre of the mall targeting the city’s ‘A’ list of people. Art comes forth thru models, ensembles, venue décor .etc. Samsaara – 100 ft. road, I’ngr, B’lore Opportunity: Association with Neetu Gupta Objective: To launch Samsaara’s summer line & create a buzz around the association with Neetu Activity: A fashion walk thru over live music with guests browsing thru the store. An evening of interactions & photo ops over beer & hors d’ oeuvres . Post event coverage in all key media.
  • 4. Kimaya Opportunity: To create an annual trunk show property for the respective brands. Objective: Showcased the relevant collections & gave a special offer to all the existing & potential customers so as to make them accessible. Activity: A 3-day trunk show with an exclusive evening with a celebrity guest over cocktails & hors d’ evoures Kimaya – a mid-night sale between 8 p.m. & 12 mid-night Leveraged the entire event thru PR. Minawala – Ub Mall, B’lore Opportunity: launch of a new jewelry collection Objective: Launched Minawala’s new collection by leveraging Minawala’s customers’ association with the brand. Activity: Showcased the jewelry pieces on key right profile customers of Minawala & leverage thru PR including media net. A fashion walk thru with guests browsing thru the collection. An afternoon of interactions & photo ops over sparkling & hors d’evoures. Esprit – Vittal Mallya road, B’lore Opportunity: launch of Esprit’s summer collection Objective: To generate new footfalls to the Esprit store by creating hype & buzz around the new collection. Activity: A fashion walk thru over live music with guests browsing thru the store. An evening of interactions & photo ops with a celebrity guest. Post event coverage in all key media. BMW – B’lore Opportunity: Create excitement around BMW – series 5 among the existing & the potential customers of the brands. Objective: Leverage associations with other relevant luxury brands. Activity: An evening of showcasing ‘limited edition’ cars & watches over live music, accompanied by a whisky tasting session. Samsaara – 100 ft. road, I’ngr, B’lore Opportunity: Launch of Samsaara’s fall winter line along with a celebrity jewelry designer’s collection. Objective: To launch the 2 new collections with hype & buzz. Activity: A fashion walk thru over showcasing the jewelry over live music with guests browsing thru the store. An evening of interactions & photo ops over beer & hors d’ evoures . Post event coverage in all key media.
  • 5. Mocha – B’lore Opportunity: PR for 2 outlets of Mocha in B’lore Objective: Leverage Mocha thru PR extensively. Features, PR led events & relevant tie ups & alliances. Malabar – B’lore Opportunity: launch of a new diamond collection collection Objective: Leverage the association between Malabar & Forever New. Activity: A fashion walk thru with models showcasing the collection accompanied by art installation of the specific piece of jewelry. An afternoon of interactions & photo ops over soft beverages & hors d’oeuvres. Kimaya – UB Mall, B’lore Opportunity: Activation & PR Objective: To have Kimaya top of mind of their potential audience. Activity: Showcasing of specific designers’ work; Kimaya’s fashion week show was replicated in B’lore; direct mailing activity.etc.; all the events to be leveraged thru media. Bliss Chocolates – UB Mall, B’lore Opportunity: Launch of the ‘Bliss Chocolates’ lounge Objective: Create hype & buzz around the launch. Activity: Collaborate with an automobile brand & have the car made in chocolate (life size) & display the car; a fashion show with a collection made from edible chocolate; the guests indulge in chocolates meals, chocolate drinks, cakes.etc. Post event coverage in all key media. Pernod Ricard – NineHills / Jacob’s creek Opportunity: Association of the brand with like minded luxury brands Objective: To associate Ninehills & Jacob’s creek with fashion & lifestyle. Activity: A formal & classy evening of an Italian 4-course sit-down dinner. An up close & personal showing with clothing / jewelry designers on live music The executive chef & owner of the restaurant spoke about the connect of the ingredients with the wines. FCUK Watches – Hard Rock café Opportunity: launch of the watches Objective: To target the rich, relatively young TG & create a salience among them with FCUK watches; tie up with the Abu Dhabi Grand Prix. Activity: A casual evening at the Hard Rock café comprising the screening of the F-1 race post which the watches will be unveiled by the global head of FCUK & an Indian celebrity. The watches will be showcased visually to the audience. The venue will comprise extensive branding thru kiosks, counters, watch shaped trays.etc.
  • 6. ANZ – B’lore Opportunity: ANZ who has current back end operation in B’lore was planning to begin their banking operations too. Objective: To have ANZ’s chief operating officer & their entire leadership team to be exposed to what’s happening in our country thru a panel discussion among eminent leaders from various industries like banking, IT, retail, hospitality.etc. as well as thru networking. Activity: A sit down dinner in a 5-star hotel preceded by the panel discussion & a networking session over cocktails. Tommy Hilfiger – A’bad / H’bad / B’lore Opportunity - CRM launch Objective - Launch of their loyalty program, ‘The Club’. Activity - Handled the entire loyalty program from the start - conceptualizing, planning, creatives, back end & technology & activation BMW – B’lore Opportunity: Create excitement around the cars among the existing & the potential customers of the brands. Objective: Leverage association with art Activity: An evening of showcasing cars & art over a whiskey tasting session. The Beetle - B’lore Opportunity: Launch of ‘The new Beetle’ Objective: Create awareness & excitement within the right target audience. Activity: An evening of showcasing ‘The new Beetle’ with a fashion showing of a collection inspired by the colours of the car. The collection was designed by Raj Shroff. Existing projects - Association with CKC on styling. - Activation for Absolute Elyx & Absolute India - Design projects for product, packaging & VM - Handling the marketing campaign for a real estate trade shows company. - An online project for lingerie. Priya Sanghvi