Jacob created a brand called Aqua fons for his spring water product. The name is Latin for "water of spring" to represent the pure and natural source of the water. The clear plastic bottle displays the water's beauty and purity while being recyclable. The scale pattern design on the bottle is meant to resemble a mermaid's tail, alluding to the purity and beauty of mermaids in Latin tales, matching the qualities of the water. Research showed screw caps are preferred over bottle caps, so that is the closure chosen.