SlideShare a Scribd company logo
do we
know
how to
innovate
© leonardo figueiredo 2016
© leonardo figueiredo 2016
WHO IS LEO …
+15 years experience
marketing
business
innovation
+
so …
do we
know
how to
innovate
© leonardo figueiredo 2016
© leonardo figueiredo 2016
© leonardo figueiredo 2016
creative
innovative
© leonardo figueiredo 2016
innovative
think+want
think+make
creative
© leonardo figueiredo 2016
© leonardo figueiredo 2016
anticipate
understand
connect
deliver
© leonardo figueiredo 2016
YES
we can use
tools
plan+define+create
TRM
© leonardo figueiredo 2016
marketproducttechnology
technologyroadmap
5 r&d centers
3 new markets
5 new partnerships
20 new products
US$50M new revenue
plan
© leonardo figueiredo 2016
CANVASbusinessmodel
1 r&d center
2 new markets
3 new partnerships
10 new products
US$5M new revenue
define
© leonardo figueiredo 2016
DDdesignthinking
100 employees
15 departments
2 new partnerships
8 projects
US$1M cost reduction
create
© leonardo figueiredo 2016
creative
innovative
© leonardo figueiredo 2016
© leonardo figueiredo 2016
time to
innovate
thank
you
© leonardo figueiredo 2016
leonardo.figueiredo.bc@gmail.com
leonardofigueiredobc

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