DMAW Executive Committee
& Board of Directors 2015
Avalon Consulting Group
202-429-6080 ext. 106
Vice President/President Elect—Cheryl Keedy
PS | PS Digital
Barton Cotton, 410-565-5040
Secretary—Alan Rich, Nova Label Co.
Immediate Past President—Peter Carter
Chapman Cubine Adams + Hussey
Board of Directors
Dennis Ashcraft, Colortree Group
Samantha Brown, Fundraising Professional
Kate Carr, Silver Marketing
Jim Chmielewski, Public Interest Communications
Mike DeFlavia, Lautman Maska Neill & Company
202-296-9660 ext. 211
Melissa Ford, Mal Warwick | Donordigital
Sherene Kelly, InfoGroup
Liz Kincheloe, List Professional
Mikaela King, Paradysz
Peter Maaseide, L&E Meridian
Shira Mitchell, Special Olympics
Eric Rardin, Care2
Jeff Thomas, ProList
301-924-4545 ext. 1022, email@example.com
DMAW Educational Foundation Liaison—
Syma Mendelsohn, 301-351-4863,
DMAW Educational Foundation
Carrie Schweikart, President
DMAW Executive Director
703-689-DMAW, fax 703-481-DMAW
DMAW Marketing AdVents: (ISSN 0896-4742) is
published monthly by the Direct Marketing Association
of Washington, Inc., 11709 Bowman Green Drive,
Reston, VA 20190-3501. Periodicals postage paid at
Herndon, VA and at additional mailing offices.
BY JAMIE NATELSON
Postmaster: Send address changes to DMAW
Marketing AdVents, 11709 Bowman Green Drive,
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It is my last column
(do I hear faint clap-
ping?) as DMAW
president. So, I felt I should
start with the “official”
stuff. First and truly fore-
most, thank you to the
Membership for letting me
serve as DMAW president
over the past year. It was
quite an experience …
although I could do with
far fewer photo ops.
Secondly, thank you to
my fellow board members
and the many volunteers
(volun-tolds) that make
this organization run. I
appreciate your passion,
your hard work and your
Thirdly, thank you to the great DMAW team, led by Donna and including Ann, Eerik, Elizabeth,
Terri and Madison. You put in long hours and truly make the magic happen.
And, lastly, welcome and congratulations, Cheryl. You are going to make a wonderful DMAW
president and I know you will magnificently lead us through our 61st year.
I meant all those words and more, but it is very hard for me to make them my last as presi-
dent, when this issue is about trends.
What is a trend? The dictionary says it is a “general course or prevailing tendency,” a “style
or vogue,” and “be currently popular.” None of the definitions I read call it a best practice
and/or an effective method.
I like trends, I like to hear about what is new. I am not very fashionable, but I can tell you
a lot about pop culture — I can even discuss books I have never read. However, that is my
hobby, not my business.
So, I monitor trends, I look at what is new, and I test what is applicable to my work. How-
ever, I only apply what works. I would be an idiot not to try new things, but I would be a
bigger idiot to follow the shiny trend down the well.
I hope you will find the next big thing in this issue of AdVents. I will be looking for one too:
methodically, practically and sensibly. But if it does not work, I am moving on …
P.S. By the way, I have been asked for a five hundred word minimum each month. I think I
made it once. This P.S. still will not get me there.