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Cross Media Cases from around the globe

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Presentation by Henny Van Gerwen, BBDO one-to-one, at the 25th anniversary seminar of the DM Institute

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Cross Media Cases from around the globe

  1. 1. What a difference DM makes ! DM Update SeminarCross Media Synergy
  2. 2. Gemiddelde leesduur van: De krant: • In de week: 45 min • Weekend (excl. krantenmagazine): 60 min Digitale krant: • 36 min Website: • gem. 7 min per dag
  3. 3. Which of the following types of advertising do you ignore, delete, throw away immediately without looking? Source: fast.MAP Marketing-GAP, August 2012 An advert that pops up on the website A request from a company to become a friend on Facebook or similar A leaflet put through your letter box unaddressed An email addressed to you from a company you have not heard of A letter addressed to you from a company you have not heard of A email addressed to you from a company i have some relationship with A letter addressed to you from a company i have some relationship with
  4. 4. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have an existing relationship with - Marketers Companieswhich you have an existing relationship with - Consumers
  5. 5. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have no relationship with - Marketers Companieswhich you have no relationship with - Consumers
  6. 6. Reach Touch(e)
  7. 7. SHOWT I ME !
  8. 8. TACTILE
  9. 9. hate ironing
  10. 10. RELEVANCY
  11. 11. Virgin media
  12. 12. Virgin media
  13. 13. CREDIBILITY
  14. 14. Australia DHL
  15. 15. CLOSE TO THE PRODUCT
  16. 16. Bergère de France knitted coupon
  17. 17. FROM ONLINE TO OFFLINE
  18. 18. Birthday book
  19. 19. Birthday book
  20. 20. Birthday book
  21. 21. PRODUCT DEMONSTRATION
  22. 22. Australian Post
  23. 23. VOLKSWAGEN
  24. 24. MEDIA CREATIVITY
  25. 25. Missing stamp
  26. 26. Missing stamp
  27. 27. Haagen Dazs
  28. 28. Haagen Dazs
  29. 29. EMOTIONAL AND RATIONAL DECISION MAKING
  30. 30. Gold’s Gym
  31. 31. BORING ENVELOPES ?
  32. 32. Burglered envelop
  33. 33. Glazenwasser
  34. 34. Empty envelope
  35. 35. Mailbooks
  36. 36. Mailbooks
  37. 37. Mailbooks
  38. 38. Volkswagen
  39. 39. RUMOUR AROUND THE BRAND
  40. 40. miskraam
  41. 41. miskraam
  42. 42. miskraam
  43. 43. ATTENTION GRABBING
  44. 44. US Cellular
  45. 45. US Cellular
  46. 46. PERSONALIZED IS MORE THAN A NAME
  47. 47. Orange
  48. 48. Orange
  49. 49. 100% ONE TO ONE
  50. 50. Porsche
  51. 51. Porsche
  52. 52. Porsche
  53. 53. STORY-TELLING
  54. 54. Rolls royce
  55. 55. Royal Air Force
  56. 56. Royal Air Force
  57. 57. Royal Air Force
  58. 58. Royal Air Force
  59. 59. CREATIVE COUPON
  60. 60. Karate magazine
  61. 61. HIGH VALUE PROSPECTS
  62. 62. Vodafone
  63. 63. IMPACT FOR ME-TOO OFFERINGS
  64. 64. US Cellular
  65. 65. Tower
  66. 66. COPY IMPACT
  67. 67. Delhi Police
  68. 68. Delhi Police
  69. 69. THE MEDIUM IS THE MESSAGE
  70. 70. Lightest paper weight (17 grs) O2 BUSINESS
  71. 71. 2 ULTIMATE CROSS MEDIA SYNERGIES
  72. 72. Ardbeg
  73. 73. Klm
  74. 74. Klm
  75. 75. Klm
  76. 76. Klm
  77. 77. Klm
  78. 78. Klm
  79. 79. Klm
  80. 80. Need a Second Opinion?

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