This is an overview of the capabilities surrounding DMAchoice.org. This highlights the importance of self regulation and the ability of marketers to provide consumer choice and improve their carbon footprint while being economically more efficient.
Effects of Mobile Marketing on Consumer Decision Making ProcessNetmera
This e-book covers impacts of mobile marketing at different stages of the consumer decision- making process (need recognition, information search, evaluation of alternatives, purchase, and post-purchase)
The document discusses beauty and smile design in dental and plastic surgery. It defines beauty as having symmetry and harmony. It describes how the golden ratio is seen in beautiful natural things and smiles. Smile design considers general criteria like smile line, midline, and axial inclination as well as specific criteria like incisal embrasures, golden proportion, symmetry, and emergence profile. Periodontal issues, materials choice, and shade selection are also important factors in smile design. Treatment planning requires consideration of all these elements to offer patients the best possible cosmetic dental treatment.
1. Portal WadiMall.com menjanjikan pendapatan melalui sistem 'spillover" dan "defragment" dengan membina rangkaian pemasaran secara terus.
2. Garam Kristal Himalaya mengandungi 84 unsur yang diperlukan tubuh dan bermanfaat untuk kesihatan.
3. Mind Power meningkatkan kecerdasan dan mengatasi masalah tekanan dengan kaedah homeopati.
The document discusses the Direct Marketing Association (DMA), a global trade association representing over 3,400 companies using direct marketing. It outlines the DMA's centers of excellence including advocacy, education, research, and networking opportunities. It also summarizes key industry statistics on direct marketing expenditures and return on investment compared to non-direct marketing.
1) The Georgian Affair was a political conflict in 1922-1923 between Russian and Georgian Bolshevik leaders over Georgia's status in the Soviet Union. Stalin wanted Georgia to be fully incorporated into the Transcaucasian SFSR, while Georgian leaders wanted more independence.
2) Lenin's last testament criticized Stalin and expressed favor for Bukharin. Historians see it as indicating who Lenin saw as his true political heir. Lenin hoped his heir would save the Soviet regime and return it to his humanitarian ideals.
3) While Lenin and Stalin shared some similar policies, the key difference was that Lenin was more flexible and humane, whereas Stalin implemented policies brutally according to his own timing and views. Lenin
DMA's Do the Right Thing: Best Practices Digital GuidepostVivastream
The document summarizes best practices for digital marketing as outlined by the Digital Marketing Association (DMA). It covers guidelines for online advertising, behavioral advertising, email marketing, mobile marketing, and social media marketing. Specific topics discussed include privacy policies, notice and choice, and compliance with laws like CAN-SPAM and TCPA. The DMA provides resources to help marketers ensure their digital activities comply with self-regulatory guidelines.
Joint ad trade letter to ag becerra re ccpa 1.31.2019Greg Sterling
We strongly support the objectives of the California Consumer Privacy Act (CCPA), but we have notable concerns around the likely negative impact on California consumers and businesses from some of the specific language in the law. We provide this initial comment to provide you with information about the significant importance of a data-driven and ad-supported online ecosystem, industry efforts to protect privacy, and in section III of the letter draw your attention to several areas that can be addressed and improved through the rulemaking process. We will provide more detailed comments over the coming weeks.
Effects of Mobile Marketing on Consumer Decision Making ProcessNetmera
This e-book covers impacts of mobile marketing at different stages of the consumer decision- making process (need recognition, information search, evaluation of alternatives, purchase, and post-purchase)
The document discusses beauty and smile design in dental and plastic surgery. It defines beauty as having symmetry and harmony. It describes how the golden ratio is seen in beautiful natural things and smiles. Smile design considers general criteria like smile line, midline, and axial inclination as well as specific criteria like incisal embrasures, golden proportion, symmetry, and emergence profile. Periodontal issues, materials choice, and shade selection are also important factors in smile design. Treatment planning requires consideration of all these elements to offer patients the best possible cosmetic dental treatment.
1. Portal WadiMall.com menjanjikan pendapatan melalui sistem 'spillover" dan "defragment" dengan membina rangkaian pemasaran secara terus.
2. Garam Kristal Himalaya mengandungi 84 unsur yang diperlukan tubuh dan bermanfaat untuk kesihatan.
3. Mind Power meningkatkan kecerdasan dan mengatasi masalah tekanan dengan kaedah homeopati.
The document discusses the Direct Marketing Association (DMA), a global trade association representing over 3,400 companies using direct marketing. It outlines the DMA's centers of excellence including advocacy, education, research, and networking opportunities. It also summarizes key industry statistics on direct marketing expenditures and return on investment compared to non-direct marketing.
1) The Georgian Affair was a political conflict in 1922-1923 between Russian and Georgian Bolshevik leaders over Georgia's status in the Soviet Union. Stalin wanted Georgia to be fully incorporated into the Transcaucasian SFSR, while Georgian leaders wanted more independence.
2) Lenin's last testament criticized Stalin and expressed favor for Bukharin. Historians see it as indicating who Lenin saw as his true political heir. Lenin hoped his heir would save the Soviet regime and return it to his humanitarian ideals.
3) While Lenin and Stalin shared some similar policies, the key difference was that Lenin was more flexible and humane, whereas Stalin implemented policies brutally according to his own timing and views. Lenin
DMA's Do the Right Thing: Best Practices Digital GuidepostVivastream
The document summarizes best practices for digital marketing as outlined by the Digital Marketing Association (DMA). It covers guidelines for online advertising, behavioral advertising, email marketing, mobile marketing, and social media marketing. Specific topics discussed include privacy policies, notice and choice, and compliance with laws like CAN-SPAM and TCPA. The DMA provides resources to help marketers ensure their digital activities comply with self-regulatory guidelines.
Joint ad trade letter to ag becerra re ccpa 1.31.2019Greg Sterling
We strongly support the objectives of the California Consumer Privacy Act (CCPA), but we have notable concerns around the likely negative impact on California consumers and businesses from some of the specific language in the law. We provide this initial comment to provide you with information about the significant importance of a data-driven and ad-supported online ecosystem, industry efforts to protect privacy, and in section III of the letter draw your attention to several areas that can be addressed and improved through the rulemaking process. We will provide more detailed comments over the coming weeks.
The document discusses the consumer buying decision process, including problem recognition, information search, alternative evaluation and selection, and post-purchase behavior. It also covers types of consumer decisions based on purchase involvement (habitual, limited, extended decision making) and the different levels of information search that correspond. Marketing strategies are proposed based on the decision making process and type, such as maintenance strategies for habitual purchases or intercept strategies for brands not in a consumer's evoked set during limited decision making. Evaluation criteria are provided for various product categories like color TVs, shaving cream, cameras, and automobiles.
This document discusses aggregation and disaggregation marketing strategies. Aggregation involves treating all consumers the same, while disaggregation involves segmenting the market. Disaggregation is becoming more efficient due to information availability. It allows for targeted, personalized communication with consumer segments. While brands were traditionally the focus, disaggregation shifts the focus to consumers. This challenges existing brand-centric organizational structures. However, brands still provide value in communicating differentiated value propositions. Ultimately, companies must decide whether to focus on aggregation, disaggregation, or a balanced approach based on building strong customer relationships.
The Role of PricingPricing Strategies Identity three types of .docxkathleen23456789
The Role of Pricing
Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service? Respond to at least 3 of your classmates.
Respond to Darlene McCurry post
Approaches to the price setting is based on the three Cs: costs, customers, and competitors. Cost-based pricing relies on production and marketing related costs as key elements in determining product's initial or standard price. Customer-based pricing are prices devrived from buyers' perceptions of value rather than sellers cost. It includes price skimming and penetration pricing. Competition based pricing are made by organizations for the prices charged by competitors.
A service that I choose would have to be internet service. Xfinity and AT&T are two of Atlanta's top internet providers. In 2008, AT&T ended their partnership with Google to embark on their internet service for customers. Xfinity which is a trade name of Comcast is the second-largest cable television and largest internet service company in the United States. AT&T offers internet service packages that range anywere from $30 - $75. Comcast offers internet service packages from $30 - $70. With Comcast being one of the leading internet service providers, they are able to offer lower prices that include cable services. AT&T offer internet services and only offer cable services in bigger packages.
Companies offer different pricing strategies for the same product to lure consumers to them. Companies such as Comcast often set lower pricing to attract and retain the customers they have. They not only offer internet but cable service (with all packages) as well which seems as a much better deal to individuals wereas AT&T offers television with certain packages. Companies look to other companies to stay in competition with. They base their pricing strategies on their services and what their competitors offer.
Finch, J. (2012). Managerial Marketing. San Diego, CA: Bridgepoint Education, Inc.
Respond to Kerrick Smith post
Cost - based pricing looks for the break even point or lowest price that it takes to cover both the variable and fixed cost associated with the production of a product. The amount over this price will be considered profit. Customer – based pricing strategy takes into account a customer; the buyer’s perception value that they would receive based on the price placed on either a product or service. Competition –based pricing strategy is used by companies in a way to consider price changes made by their competitors as a way to determine whether to increase or decrease their prices. According to Finch (2012) “Alternatively, they may set a price higher than their closest competitors' prices as a means of positioning their product as a premium brand”.
Dish Network and Direct T.V. are both satellite television cont.
This document discusses direct marketing strategies and privacy issues for Global Gadgets Imports. It outlines GGI's past promotion using newspaper and mail inserts that drove incremental sales. It also discusses obtaining customer information, different communication channels like mail, fax, telephone and web, and how to personalize marketing while respecting privacy. The document concludes with a summary of direct marketing and relevant privacy laws.
Direct marketing involves communicating directly with target customers to generate a response or transaction. It aims to establish direct relationships with customers by capturing personal information in a database. Databases include customer profiles, purchase histories, and other details used to identify prospects, select customers to receive offers, and build relationships. Direct marketing strategies include direct mail, telemarketing, infomercials, catalogs, and broadcast media. The goal is to directly reach qualified potential customers through these targeted channels.
Your Roadmap for Responsible Marketing Initiatives: The DMA Ethics GuidelinesVivastream
This document summarizes guidelines for responsible marketing from the Digital Marketing Association (DMA). It provides an overview of the DMA Ethics Guidelines and covers areas like advertising practices, marketing data practices, digital marketing, mobile/telephone marketing, and a checklist for responsible practices. The guidelines aim to ensure clarity, honesty, accuracy in ads and proper disclosure, consent, and choice for consumers regarding their personal data and marketing preferences.
This document discusses the concept of Brand Relationship Management (BRM) as a new approach to brand management focused on developing long-term relationships with customers. BRM involves gaining in-depth insights into customer preferences, segmenting customers based on these insights, developing value propositions tailored to each segment, and measuring the return on investment of the BRM strategy. Successful brands in the future will rethink their strategies and processes to enhance customer relationships, develop brand loyalty, and make their brand the preferred choice for customers.
The document summarizes Barton Goldenberg's presentation on social media. It began with an introduction and overview of social media. It then discussed who is using social media, providing examples of companies that have implemented social media. Finally, it covered how to implement social media, including determining goals, understanding audiences, developing a strategy, engaging customers, setting metrics and executing a social media plan.
Cold-Calling is a marketing technique where the companies only call people over the telephone and offer them services. The individuals who were formerly unaware of the organization might have their attentiveness settled by the call.
This document discusses branding and brand management. It begins by asking whether anything can be branded and explains that branding involves giving a product a name and identity to help consumers identify and differentiate it. The document then discusses how brands are created in consumers' minds and the benefits of branding. It also lists some of the strongest global brands. Finally, it outlines some challenges and opportunities for branding, including new technologies, social media, disintermediation, and the need for brands to focus on customer experience and word-of-mouth.
Channels of distribution ppt @ bec doms bagalkot mba marketingBabasab Patil
The document discusses channels of distribution and distribution channels. It defines distribution channels as a network of interconnected firms that provide sellers a means to market their goods and buyers a means to purchase goods efficiently. Distribution channels involve various activities like ordering, handling, storage, promotion and financial operations. There can be tensions within distribution channels regarding the costs and benefits each member provides. The document discusses different forms of distribution channels and strategies for designing distribution intensity and push vs pull strategies.
This document discusses customer relationship management (CRM) strategies used by retailers. It defines CRM as building relationships with customers to increase profitability by developing a base of loyal customers. The CRM process involves collecting customer data, analyzing it to identify best customers, developing CRM programs, and implementing programs. Key aspects covered include determining customer lifetime value, identifying most and least profitable customer segments, and approaches to retain best customers like loyalty programs and personalization while converting good customers and getting rid of unprofitable customers. The document also discusses privacy concerns and regulations around customer data collection and use.
This document discusses marketing channels. It defines marketing channels as the network of individuals and organizations involved in moving a product from producer to consumer. This includes intermediaries like wholesalers, agents and retailers. The document outlines different types of channels and considerations for channel selection like consumer preferences, costs, branding, and localization. Key factors in selecting channels are understanding consumer habits, balancing costs with desired volume and margins, maintaining brand equity, and using channels to enter new markets.
The document discusses Thomson Reuters' transformation of its customer strategy through market segmentation. It first segmented the financial information market broadly into three categories, but found this didn't provide enough insight. It then used front-end customer strategy to identify eight well-defined segments. Through surveys, customer workflow studies, and other research, it explored customer needs and identified pain points in each segment. This helped determine product development priorities and differential pricing strategies.
This document provides an overview of key legal aspects for businesses to consider when developing brands and marketing strategies. It discusses trademarks, product liability, sales restrictions, government regulations, contracts, advertising, ethics, and case studies on Pfizer and Hewlett-Packard to illustrate examples of both unlawful and successful marketing practices. The final notes emphasize the importance of thoroughly researching all applicable legal restrictions to avoid potential lawsuits and protect a business.
This document appears to be an assignment for an advertising management course. It includes 6 questions about key concepts in advertising, such as the roles of different advertising departments, the AIDA model of consumer response, objectives of advertising, consumer segments, types of advertising copy, and ethical violations. Students are instructed to answer all questions, with longer answers of approximately 400 words for 10-mark questions. They are provided with contact information to get fully solved assignments.
The CCPA has a big impact on the digital ecosystem, putting guidelines on personal information collection and post-data-acquisition data usage by businesses. CCPA compliance deadline commenced January 2020 and it’s critical to know how this will impact your business in order to avoid violations. If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. We had a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
This document discusses the challenges of B2B2C marketing, where companies sell products through intermediaries that then resell to consumers. It identifies common intermediary types like dealers, distributors, agents, brokers, and franchisees. It also describes how B2B2C marketers must understand these intermediaries' needs while also creating consumer demand. Successful B2B2C requires collecting extensive customer, product, and transaction data from various sources and integrating it into a centralized marketing database to power targeted campaigns toward intermediaries and consumers.
Grant Proposal of the Association for Consumer EffectivenessJoel Drotts
This is the current grant proposal under submission to several large corporate and private foundations and donors, by the Association for Consumer Effectiveness. The Association has become the premier consumer perspective and consumer protection organization, in the field and industry of Data Brokers. Data Brokers are the large data hungry companies that trample consumer privacy on a greater scale every day in America. The Association has been charged with the duty and mission to help prevent this from occurring even further, and if possible reverse the damage already caused to the privacy of the American Consumer Public.
The document discusses the consumer buying decision process, including problem recognition, information search, alternative evaluation and selection, and post-purchase behavior. It also covers types of consumer decisions based on purchase involvement (habitual, limited, extended decision making) and the different levels of information search that correspond. Marketing strategies are proposed based on the decision making process and type, such as maintenance strategies for habitual purchases or intercept strategies for brands not in a consumer's evoked set during limited decision making. Evaluation criteria are provided for various product categories like color TVs, shaving cream, cameras, and automobiles.
This document discusses aggregation and disaggregation marketing strategies. Aggregation involves treating all consumers the same, while disaggregation involves segmenting the market. Disaggregation is becoming more efficient due to information availability. It allows for targeted, personalized communication with consumer segments. While brands were traditionally the focus, disaggregation shifts the focus to consumers. This challenges existing brand-centric organizational structures. However, brands still provide value in communicating differentiated value propositions. Ultimately, companies must decide whether to focus on aggregation, disaggregation, or a balanced approach based on building strong customer relationships.
The Role of PricingPricing Strategies Identity three types of .docxkathleen23456789
The Role of Pricing
Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service? Respond to at least 3 of your classmates.
Respond to Darlene McCurry post
Approaches to the price setting is based on the three Cs: costs, customers, and competitors. Cost-based pricing relies on production and marketing related costs as key elements in determining product's initial or standard price. Customer-based pricing are prices devrived from buyers' perceptions of value rather than sellers cost. It includes price skimming and penetration pricing. Competition based pricing are made by organizations for the prices charged by competitors.
A service that I choose would have to be internet service. Xfinity and AT&T are two of Atlanta's top internet providers. In 2008, AT&T ended their partnership with Google to embark on their internet service for customers. Xfinity which is a trade name of Comcast is the second-largest cable television and largest internet service company in the United States. AT&T offers internet service packages that range anywere from $30 - $75. Comcast offers internet service packages from $30 - $70. With Comcast being one of the leading internet service providers, they are able to offer lower prices that include cable services. AT&T offer internet services and only offer cable services in bigger packages.
Companies offer different pricing strategies for the same product to lure consumers to them. Companies such as Comcast often set lower pricing to attract and retain the customers they have. They not only offer internet but cable service (with all packages) as well which seems as a much better deal to individuals wereas AT&T offers television with certain packages. Companies look to other companies to stay in competition with. They base their pricing strategies on their services and what their competitors offer.
Finch, J. (2012). Managerial Marketing. San Diego, CA: Bridgepoint Education, Inc.
Respond to Kerrick Smith post
Cost - based pricing looks for the break even point or lowest price that it takes to cover both the variable and fixed cost associated with the production of a product. The amount over this price will be considered profit. Customer – based pricing strategy takes into account a customer; the buyer’s perception value that they would receive based on the price placed on either a product or service. Competition –based pricing strategy is used by companies in a way to consider price changes made by their competitors as a way to determine whether to increase or decrease their prices. According to Finch (2012) “Alternatively, they may set a price higher than their closest competitors' prices as a means of positioning their product as a premium brand”.
Dish Network and Direct T.V. are both satellite television cont.
This document discusses direct marketing strategies and privacy issues for Global Gadgets Imports. It outlines GGI's past promotion using newspaper and mail inserts that drove incremental sales. It also discusses obtaining customer information, different communication channels like mail, fax, telephone and web, and how to personalize marketing while respecting privacy. The document concludes with a summary of direct marketing and relevant privacy laws.
Direct marketing involves communicating directly with target customers to generate a response or transaction. It aims to establish direct relationships with customers by capturing personal information in a database. Databases include customer profiles, purchase histories, and other details used to identify prospects, select customers to receive offers, and build relationships. Direct marketing strategies include direct mail, telemarketing, infomercials, catalogs, and broadcast media. The goal is to directly reach qualified potential customers through these targeted channels.
Your Roadmap for Responsible Marketing Initiatives: The DMA Ethics GuidelinesVivastream
This document summarizes guidelines for responsible marketing from the Digital Marketing Association (DMA). It provides an overview of the DMA Ethics Guidelines and covers areas like advertising practices, marketing data practices, digital marketing, mobile/telephone marketing, and a checklist for responsible practices. The guidelines aim to ensure clarity, honesty, accuracy in ads and proper disclosure, consent, and choice for consumers regarding their personal data and marketing preferences.
This document discusses the concept of Brand Relationship Management (BRM) as a new approach to brand management focused on developing long-term relationships with customers. BRM involves gaining in-depth insights into customer preferences, segmenting customers based on these insights, developing value propositions tailored to each segment, and measuring the return on investment of the BRM strategy. Successful brands in the future will rethink their strategies and processes to enhance customer relationships, develop brand loyalty, and make their brand the preferred choice for customers.
The document summarizes Barton Goldenberg's presentation on social media. It began with an introduction and overview of social media. It then discussed who is using social media, providing examples of companies that have implemented social media. Finally, it covered how to implement social media, including determining goals, understanding audiences, developing a strategy, engaging customers, setting metrics and executing a social media plan.
Cold-Calling is a marketing technique where the companies only call people over the telephone and offer them services. The individuals who were formerly unaware of the organization might have their attentiveness settled by the call.
This document discusses branding and brand management. It begins by asking whether anything can be branded and explains that branding involves giving a product a name and identity to help consumers identify and differentiate it. The document then discusses how brands are created in consumers' minds and the benefits of branding. It also lists some of the strongest global brands. Finally, it outlines some challenges and opportunities for branding, including new technologies, social media, disintermediation, and the need for brands to focus on customer experience and word-of-mouth.
Channels of distribution ppt @ bec doms bagalkot mba marketingBabasab Patil
The document discusses channels of distribution and distribution channels. It defines distribution channels as a network of interconnected firms that provide sellers a means to market their goods and buyers a means to purchase goods efficiently. Distribution channels involve various activities like ordering, handling, storage, promotion and financial operations. There can be tensions within distribution channels regarding the costs and benefits each member provides. The document discusses different forms of distribution channels and strategies for designing distribution intensity and push vs pull strategies.
This document discusses customer relationship management (CRM) strategies used by retailers. It defines CRM as building relationships with customers to increase profitability by developing a base of loyal customers. The CRM process involves collecting customer data, analyzing it to identify best customers, developing CRM programs, and implementing programs. Key aspects covered include determining customer lifetime value, identifying most and least profitable customer segments, and approaches to retain best customers like loyalty programs and personalization while converting good customers and getting rid of unprofitable customers. The document also discusses privacy concerns and regulations around customer data collection and use.
This document discusses marketing channels. It defines marketing channels as the network of individuals and organizations involved in moving a product from producer to consumer. This includes intermediaries like wholesalers, agents and retailers. The document outlines different types of channels and considerations for channel selection like consumer preferences, costs, branding, and localization. Key factors in selecting channels are understanding consumer habits, balancing costs with desired volume and margins, maintaining brand equity, and using channels to enter new markets.
The document discusses Thomson Reuters' transformation of its customer strategy through market segmentation. It first segmented the financial information market broadly into three categories, but found this didn't provide enough insight. It then used front-end customer strategy to identify eight well-defined segments. Through surveys, customer workflow studies, and other research, it explored customer needs and identified pain points in each segment. This helped determine product development priorities and differential pricing strategies.
This document provides an overview of key legal aspects for businesses to consider when developing brands and marketing strategies. It discusses trademarks, product liability, sales restrictions, government regulations, contracts, advertising, ethics, and case studies on Pfizer and Hewlett-Packard to illustrate examples of both unlawful and successful marketing practices. The final notes emphasize the importance of thoroughly researching all applicable legal restrictions to avoid potential lawsuits and protect a business.
This document appears to be an assignment for an advertising management course. It includes 6 questions about key concepts in advertising, such as the roles of different advertising departments, the AIDA model of consumer response, objectives of advertising, consumer segments, types of advertising copy, and ethical violations. Students are instructed to answer all questions, with longer answers of approximately 400 words for 10-mark questions. They are provided with contact information to get fully solved assignments.
The CCPA has a big impact on the digital ecosystem, putting guidelines on personal information collection and post-data-acquisition data usage by businesses. CCPA compliance deadline commenced January 2020 and it’s critical to know how this will impact your business in order to avoid violations. If you haven’t started redoing your privacy policy, that’s your next step now that California residents have more control over what happens to their personal information that companies collect. We had a live Q&A session where we address your most burning questions and unpack the key requirements and considerations to keep in mind in order to stay compliant. See how CCPA impacts all advertisers, not just Californians.
This document discusses the challenges of B2B2C marketing, where companies sell products through intermediaries that then resell to consumers. It identifies common intermediary types like dealers, distributors, agents, brokers, and franchisees. It also describes how B2B2C marketers must understand these intermediaries' needs while also creating consumer demand. Successful B2B2C requires collecting extensive customer, product, and transaction data from various sources and integrating it into a centralized marketing database to power targeted campaigns toward intermediaries and consumers.
Grant Proposal of the Association for Consumer EffectivenessJoel Drotts
This is the current grant proposal under submission to several large corporate and private foundations and donors, by the Association for Consumer Effectiveness. The Association has become the premier consumer perspective and consumer protection organization, in the field and industry of Data Brokers. Data Brokers are the large data hungry companies that trample consumer privacy on a greater scale every day in America. The Association has been charged with the duty and mission to help prevent this from occurring even further, and if possible reverse the damage already caused to the privacy of the American Consumer Public.