This document discusses DIY (do-it-yourself) online campaigning using only one person, a laptop, and an internet connection. It outlines six ways to motivate people online: 1) understand what drives people online, 2) build bridges, 3) call the masses to action, 4) provide eyewitness reports, 5) engage credibly, and 6) react quickly and creatively. The document also includes tips on setting SMART objectives and discusses how new technologies trigger hype cycles on Gartner's Hype Cycle model.