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Why is communication
from the EU always so
         bad?
Who actually has the incentive
  to communicate beyond
         Brussels?
Elections force communication

No EU institution is close to the basic definition of
a party system from Schumpeter, composed of 4
main elements of the role of political parties:
Parties present programmes
Voters make an informed choice between
competing parties
The successful party puts its programme into
practice
The governing party judged on its successes at
the next election
Adapted from Schumpeter, J.A. [1943] (1976), Capitalism, Socialism and Democracy, 5th Edition,
London, Allen & Unwin, quoted in Judge, D. & Earnshaw, D.,The European Parliament
The Institutions

Commission
• Political futures do not depend on communication –
  indeed quite the contrary?

  Parliament
• Second order national elections, often closed lists

  Council / Member States
• If the EU is a success, incentive to present that as a
  national success
http://newzar.files.wordpress.com/2009/09/hear-see-speak-no-evil1.jpg
Something to think about
     The most scary thing about the Internet for


“   your government is not pedophiles, terrorists
    or viruses, whatever you may have read in
    the papers. It is the danger of your
    administration being silently obsoleted by the
    lightening pace at which the Internet changes



                                                            ”
    expectations.

                                         Tom Steinberg
                                 Founder of MySociety.org
                                MySociety blog 07.01.2009
Peak of hype

                             Gartner Hype Cycle

                                         Plateau of
                                         productivity




  Technology
  trigger
           Trough of
           disillusionment


2000       2004        2008       2012
?




    ?
Case Studies
The Brussels Blog Network
Case Studies
Twitter and Schengen
EU-BXL Link

• Link up national and EU sentiment?
• Treaty of Lisbon / citizens’ initiative
http://climatesignature.vattenfall.com/
Case Studies
Twitter for EU Advocacy
http://www.digitalpulse.eu/
http://www.epdigitaltrends.eu
Case Studies
Kill Bill Video
http://www.youtube.com/watch?v=9E2B_yI8jrI
http://www.bbc.co.uk/news/world-europe-17276838
http://articles.cnn.com/2012-03-08/world/world_europe_europe-
racist-video_1_martial-arts-clip-characters?_s=PM:EUROPE
Case Studies
Silvio Berlusconi and
credible commitment
Tips for following the EU
          online
BXL Comms - websites




• euractiv.com
BXL Comms - websites




• euobserver.com
BXL Comms - blogs

• bloggingportal.eu
• FT Brussels Blog
•   http://blogs.ft.com/brusselsblog/

• Charlemagne Blog
•   http://www.economist.com/blogs/charlemagne/


• Jean Quatremer
•   http://bruxelles.blogs.liberation.fr/

• Eurotopics.net
EU Comms – personally?

•   How should you do it?
   Google
   European Parliament
   RSS
Google




 site:domain.name at the start of the search
European Parliament




http://www.europarl.europa.eu/oeil/
RSS
RSS
Links and Credits
Interesting articles
Blogging as a journalistic genre / Andrew Sullivan - http://www.theatlantic.com/magazine/archive/2008/11/why-i-blog/7060/
Vattenfall: from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place-luxembourg-or/
Twitterwall
     http://www.pbs.org/mediashift/2011/04/european-council-changes-course-on-tweetwall-after-berlusconi-insults117.html
     http://eu.techcrunch.com/2010/12/17/eu-summit-twitter-wall-trial-goes-awry-as-berlusconi-bashers-flood-euco-stream/

Photo Credits - all Creative Commons Licensed
Tom Steinberg http://www.flickr.com/photos/mbiddulph/4020771892/
Facebook Like http://www.flickr.com/photos/sofiabudapest/5925462073/
Habermas http://www.flickr.com/photos/37925259@N00/5718599089/
Vienna Café http://www.flickr.com/photos/su-may/7103794911/
Shirky http://www.flickr.com/photos/poptech2006/2969510044/
Spliff http://www.flickr.com/photos/adamcohn/2787196217/
Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/
      http://www.flickr.com/photos/skender/1361450404/
People at laptops http://www.flickr.com/photos/daquellamanera/3347405355/
Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/
Malmström http://www.flickr.com/photos/european_parliament/4287119537/
TGV http://www.flickr.com/photos/34147934@N07/4866055584/
Barroso http://www.flickr.com/photos/worldeconomicforum/3488886360/sizes/l/in/photostream
Bubble http://www.flickr.com/photos/stansich/134366701/sizes/l/

All other pictures either taken by the presenter, or used with permission
Contact Information
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