I am P.divya sri . I'm currently pursuing BBA final year in kluniversity. I'm working as an digital marketing intern in THE SPARKS FOUNDATION(TSF). Here is my marketing plan for the sparks foundation . the market plan includes the keys of the SOCIAL MEDIA MARKETING which are CONTENT marketing ,DIGITAL marketing , SEO( search engine optimization),EMAIL marketing ,DIRECT marketing ,VIRAL marketing ,CUSTOMER RELATIONSHIP management. by following the plan accurately , success rate can be increased ,teamwork can be implemented as a team, social media is the key to spread your wings , good marketing plan gives good results . brand awareness and value developing are important for a business.We have to help and enable the students to realize the fact that “how education can be beneficial for them in their real life by empowering them to face the challenges thrown upon them from their immediate environment.” We also must give our students the freedom they deserve so that they can explore by themselves whatever they have learnt from their teachers and the books. This will facilitate student creativity and innovation in order to think out of the box. the sparks foundation is the best example to hmake the students t study in a unique and interesting way .to spread the more about uses of the sparks foundation , we need to expand the use and the explores its benefits . by following this plan, the reach will be high among people and they get awareness of the sparks foundation education system . Also one of the most common issues faced by the student community is that they dislike being dominated. So, we must be less authoritative with students and become friendly towards them and avoid lecturing them continuously. We must also support students by helping them deal with their personal issues outside academics; this will help them become more emotionally strong. We also must challenge our students to upgrade and evolve themselves so that they can come out of their comfort zone. In doing so we must keep in mind that we have to be soft with them otherwise this technique of motivation can take a wrong turn and result in conflict between the teacher and student. We must also give the student the freedom of choice to select the activities they like and give them all the support needed so that they can develop and improve upon their skill sets in their chosen field which they are comfortable in. Last but not the least we must not test our students’ continuously without giving them adequate and proper rest. Rest and relaxation is an important aspect for the wellbeing of a student. This will refresh the student to work with more enthusiasm and positive energy. So, in order to summarize we can say that while doing the above mentioned task of motivating our students our primary aim must be to bring out best from within our students. by following this plan accurately , success rate can be increased .

1. THE SPARKS
FOUNDATION (TSF) ,
MARKETING PLAN :
BY , P. DIVYA SRI

2. Let’s get to know the history and functions of
TSF briefly ;
Let's get to know the history and
functions of TSF briefly;
* The Sparks Foundation is a non-
earnings business enterprises
founded in 2016 . This is a startup
registered in INDIA and
SINGAPORE .
* TSF has a global identity .
* TSF’s motto is to encourage
students to fulfil their dreams . TSF’s
vision is to guide , teach and
monitor students for their future
dreams towards reality !
* In this process TSF provides
various internships, scholarships

3. TSF started a rotational internship programs through Which Tech and non-tech
graduates get opportunities to achieve their goals . GRIP – Graduation Rotational
Internship Program .

4. BENEFITS OF BEING A PART OF 'GRIP’ :-
* LinkedIn profile management ( building a strong LinkedIn profile helps to connect with
people around the globe & job offers in their preferred professions ) .
* Real time professional experience
* Flexible operating hours
* Faraway / digital internships
* Consistent steering of mentors
* Certificate for Entirety
* LOR ( letter of recommendation)
* Scholarships
* My Credible Info Management

5. VALUES OF TSF :-
* Resilience
* Commitment
* Integrity
* Excellence
* Quality
* Professionalism
* Respect
* People
* Training

6. HERE IS THE MARKETING PLAN FOR ‘THE
SPARKS FOUNDATION’
< Designing and executing a set of marketing strategies according to the goals and
current situation of a business … efficiently in order to increase the succes rate is known as
'Marketing plan’ >
This procedure includes different steps ….
* STEP-1 : ANALYZING GOALS AND SITUATION OF TSF :
~ TSF’s main goal is to build connection with students around globe
~ TSF already have good amount of influence.
~ As per my notice Brand value & more awareness should be increased graduates &
aspirants
~ Inorder to achieve this goal , help of marketing tools & strategies should be taken .

7. Here are a set of Marketing Strategies and
Tools that could increases growth of TSF :-
* SOCIAL MEDIA MARKETING :
~ TSF’s profile should be created on different
social media platforms , it should give a detail
idea about TSF in the very first look .
~ ‘Posts’ plays main role in audience engagement
, posts should be creative enough to capture
eyes . Posts , reels(instagram) , hashtags , Active
posting , sharing success stories of students ,
creating groups , encouraging students to post
about their stories on their profiles etc….
~ This process should be monitored & managed ,
an analysis should be done regarding which idea
is working & which is not .
~ This process is BENEFICIAL , since everyone are
aware of how Social Media Marketing , it builds
huge network .

8. * CONTENT MARKETING : ~ By creating and sharing
relevant articles , podcasts ,
posters , videos …. It promotes
brand awareness .
~ Making articles , posting them
in websites and promoting
posters on online platforms as a
form of advertising .
~ As TSF is a non-profit oriented
organization advertising with
articles & posters is BENEFICIAL .
~ Which platform should be
used ? Educational based
websites and channels ,
education & job oriented
platforms .
~ In order to achieve goals this
strategy should be managed
efficiently & content should be

9. * SEO ( SEARCH ENGINE OPTIMIZATION ) :
~ Search Engine Optimization is a
process of improving the quality
and quantity of website traffic to a
website or a webpage from
search engines . ~SEO targets
unpaid traffic rather than paid
and direct traffic & hence this
strategy is beneficial .
~ This strategy is beneficial since it
increases traffic in official website
of TSF
https://internship.thesparksfounda
tion.info/

10. * EMAIL MARKETING :
~ This strategy is used to communicate with
the visitors who visited websites .
~ This is a simple strategy to implement ,the
website visitors information & login details
will be saved .
~ A mail will be forwarded to all the website
visitors and details about TSF & all
opportunities will be described through that
mail .
~ Through these mails network can be
expanded , hence it’s a beneficial strategy
.
~ As students & graduates look for
internship offers & scholarships opportunities
this strategy is best marketing option to
connect .
~ This pattern of mails should be in a

11. * DIRECT MARKETING :
~ As the name suggests , it is a
strategy which involves direct
interaction between company
& students .
~ Here we need to target
group of people that could be
fresh graduates , scholarship &
internships enthusiast etc…
~ This includes visiting Institutes
, Organizations and meeting
students directly & promoting
TSF functions .
~ This is beneficial as there will
be direct interaction & such
interactions gives good
feedbacks and reports .

12. * VIRAL MARKETING :
~ As the name suggests this
strategy is about making an
organization’s functions viral , it’s
a promotional strategy .
~ By using this concept we can
make our organization’s activities
viral & to increase brand value .
~ It can be done by using any
social media platforms or
websites . All we need to do is
preparing creative content .
~ As TSF is education & work
based organization … success
stories of interns , details about
how their internships can be
useful .
~ These activities can be done on

13. OBJECTIVES OF TSF :-
* To inspire students and making sure that resources are available to
students , to fulfil their future dreams and to let them integrate to build
the next generation humankind .
* ‘ The sparks foundation is working to bring parity in education ,
making sure children have equal opportunity at success , irrespective
of the financial background ‘ .

15. * CUSTOMER RELATIONSHIP MANAGEMENT
:
~ Now , let’s talk about the crucial part in any Marketing plan , ‘CUSTOMER RELATIONSHIP
MANAGEMENT’ .
~ How much ever you work hard on implementing marketing strategies , poor Customer
relationship management is a huge drawback .
~ In order to maintain good customer relationship , one must come with quality based
content , satisfying customers , it just means proving to customers that their time is worth
investing into your organization .
~ Once , you have proven that you worth enough….they eventually express their loyality ,
it’s a benefit…because they promote our website by themselves (mouth promoting &
digital promoting) , they will invite more people to join this network . Hence , it increases
brand value .
~ Whereas , if they aren’t impressed with our treatment , they might leave the organization
and can also cause damage by spreading bad publicity .
~ All we need to do is support them , guide them & maintain a healthy connection/relation
in and around work place .
~ And that is why CUSTOMER RELATIONSHIP IS CRUCIAL STEP IN ANY MARKETING PLAN .

16. * CUSTOMER RELATIONSHIP MANAGEMENT
:

17. * STEP – 3 DIAGNOSIS /
ANALYZATION
 ~ Not only just implementing strategies , analyzing them , managing them
updating them is a major step , in order to record some tools are used ;
 ~ By understanding all these strategies and implementing them will
increases growth , and also managing all these activities and making
reports ,verifying them is extremely necessary .
 ~ By Maintaining Reports , Pie charts , Graphs , feedback sessions we can
choose which idea is working & which is not , and accordingly we can
change our ideas , it doesn’t waste any resources , if we manage our
Reports well !
 ~ By Maintaining Reports and analysis , we can make progress in the areas
where we used to lack .

18. * CONCLUSION / HIGHLIGHTS :
~ By following this plan accurately ,
success rate can be increased .
~ Teamwork , this can be
implemented as a team , a team is
necessary to lead towards success .
~ Social Media is the key to spread
your wings .
~ Good Marketing Plan gives good
results .
~ Brand Awareness & Value
developing are important for a
business .