Diverse Voices: Explore the Various Roles of Content Writers

© ClearVoice. All Rights Reserved.
Diverse Voices: Explore
the Various Roles of
Content Writers
Get to know the different types of writers, their
unique skills, and value they bring to your project.
© 2024 ClearVoice. All Rights Reserved.

Not all content writers are the same.
They come in various specialties, each focused on specific types
of writing to meet business goals and the needs of your audience.
You can have brilliant ideas, but if you
can’t get them across, your ideas
won’t get you anywhere.
“
- Lee Iacocca, Visionary Automaker

Understanding Each
Content Writer Type

The Brand Journalist
The brand journalist serves as the brand's spokesperson,
ensuring each piece of content represents the brand's
voice and values.
Content reflecting brand values is
the top content type used in social
media in 2022.
“
- HubSpot

Brand Journalist Content Projects:
● Brand storytelling campaigns
● Customer success stories
● Behind-the-scenes content
● Thought leadership pieces
● Community engagement initiatives
● Brand magazines and publications

The Blog Writer
Blog writers excel at creating informative and engaging
content that drives conversations.
of bloggers reported
strong results in 2023.
“
- Orbit Media
80%

Blog Writer Content Projects:
● Niche blog stories
● How-to guides and tutorials
● Product reviews and comparisons
● Interviews and expert insights
● Listicles and infographics content
● Personal stories and experiences

The Copywriter
Copywriters create content designed to entice the reader
to take action, such as signing up for a newsletter or
making a purchase.
Copywriting was the third most
outsourced content creation service
in 2022.
“
- Statista

Copywriter Content Projects:
● Advertising copy
● Product descriptions
● Brochures and sales materials
● Email marketing campaigns
● Social media posts
● Conversion-oriented blog posts

The Ghostwriter
Ghostwriters conduct thorough research on a topic, often
working closely with the credited author, to accurately
capture their experiences, viewpoints, and insights.
of bestselling nonfiction books have
been written with the help of a
ghostwriter.
“
- UK Ghostwriter
50%to as much as 90%

Ghostwriter Content Projects:
● Autobiographies and memoirs
● Thought leadership articles
● Business books and manuals
● Speeches and keynote addresses
● Blog posts and online articles
● Technical writing

The Technical Writer
Technical writers distill complex information into clear,
concise content that’s accessible to all types of users,
regardless of their technical background.
employment of technical writers is
projected to grow by 7%, faster than
the average for all occupations.
“
- US Bureau of Labor Statistics
From 2022to 2032

Technical Writer Content Projects:
● User guides
● Online knowledge bases
● Glossaries and help sections
● Technical reports
● Training manuals
● API documentation and developer guides

The Long-Form Writer
Long-form content writers create comprehensive,
in-depth content, typically at least 1,000 words.
Articles between 2,000 and 4,000
words get more engagement than
shorter articles.
“
- Chartbeat

Long-Form Writer Content Projects:
● White papers
● eBooks
● Case studies
● Research reports
● In-depth blog posts and articles
● Feature stories

The Scriptwriter
Scriptwriters bring stories to life — on platforms like
television, movies, commercials, and video games.
A video script writer typically earns
between 10% and 20% of the
video's total production costs.
“
- AWAI

Scriptwriter Content Projects:
● Stage plays and musicals
● Film scripts
● Online web series
● Scripted podcast episodes
● Scripts for advertising spots
● Voice-over scripts for documentaries

The Email and Social
Media Writer(s)
They create email and social media content that
encourages audiences to take action, considering each
platform's limitations and strengths.
About 75%of marketers use email
newsletters to distribute content.
“
- Content Marketing Institute

Email and Social Media
Writer Projects:
● Email: newsletters, welcome series, promotional
emails, abandoned cart emails, educational series,
re-engagement campaigns
● Social media: engagement posts, informative
posts, behind-the-scenes content, user-generated
content, storytelling posts, promotional posts

Incorporate Diverse
Writing Talents into
Your Content Strategy
Leveraging the unique skills of various writers
enriches your content strategy. Mix and match
talents to optimize content creation for
maximum impact.
To know more, speak with a content strategist.

Diverse Voices: Explore the Various Roles of Content Writers

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