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itSM Solutions®
DITY™ Newsletter
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This is a reprint of an itSM Solutions® DITY™ Newsletter. Our members receive our weekly DITY Newsletter, and
have access to practical and often entertaining articles in our archives. DITY is the newsletter for IT professionals
who want a workable, practical guide to implementing ITIL best practices -- without the hype.

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Vital Business Function Truths

Subscribe

Vol. 2.33

PDF Download

Back Issues

AUGUST 23, 2006

"Vital Business
Function Truths"
DITY Weekly Reader
The workable, practical guide to Do IT
Yourself
Many mistakenly think a Vital Business Function (VBF) is an important
business function like accounts payable, or even better, accounts receivable.
However, this is incorrect, and this misunderstanding results in significant
business/IT alignment issues and increased costs to both the business and IT.

http://www.itsmsolutions.com/newsletters/DITYvol2iss33.htm (1 of 4)8/22/2006 1:45:03 PM
Vital Business Function Truths

By Hank Marquis

Almost everyone thinks they know what a Vital Business Function is, but in
reality, many hold a mistaken understanding and are therefore not identifying or
using them to improve IT service quality correctly.
From an IT Infrastructure Library® (ITIL®) perspective, a VBF describes some
critical element of a business process underpinned by IT. A VBF is not normally
hank
an entire business function like accounts receivable or even accounts receivable,
MARQUIS but rather a critical aspect of a business function.
An often cited example is that of an Automated Teller Machine (ATM). A
business critical aspect of ATM service is dispensing cash when needed. A not so
critical element of an ATM service is printing receipts, which while important, is
not so vital to customer retention. A VBF related to the ATM service is
dispensing cash. Neither the ATM service nor the printing of receipts is a VBF.
Articles
E-mail
Bio

This is a critical distinction because when IT focuses on the wrong aspects of business functions it
wastes money and other critical resources by “over engineering” the wrong solution for the wrong
reasons.
Misunderstanding VBF can result in the classic business/IT alignment issue: downtime is
decreasing, but instead of improving, customer satisfaction seems to be decreasing. This dilemma
is due to IT focusing on traditional “top 10” lists and other technical driven measures instead of
using VBF to prioritize IT operations.
The ITIL and many authors and trainers all mention VBF, but few describe what a VBF is, and
fewer indicate how to define and use them. Following I discuss the real purpose of Vital Business
Functions, how to establish them, and how to use them.

Vital Business Functions
Most of the problems associated with VBF come from not realizing what a VBF is. Another good
example regarding VBF is the cell phone. Regardless of all the marketing hype and excitement
about ring tones and cameras, the cell phone service VBF is the ability to send and receive calls -without this basic fundamental capability, ring tones and photo taking are mute points.
Following this analogy to conclusion then, spending lots of IT resources supporting ring tones and
cameras would be wasted effort if the VBF (send/receive calls) was not available. Clearly, some
aspects of most business functions are more vital than others. These are the VBF that we in IT
need to identify and support.
We in IT can only discover the real VBF through conversations with the business, customers, and
users. Understanding IT at this level helps IT accomplish some important goals:
q Coordinates with Customers to understand what is important to the business
q Translates technical IT operational activities into business activities
q Provides an agreed listing of the important aspects of business on which IT should focus

http://www.itsmsolutions.com/newsletters/DITYvol2iss33.htm (2 of 4)8/22/2006 1:45:04 PM
Vital Business Function Truths

Identifying VBF can be difficult since IT often thinks it knows what’s best based on common
sense, or at least what we in IT believe to be common sense.

How to Determine VBF
To determine VBF begin by identifying critical business services -- those services the business
depends upon. These are business functions without which the organization cannot continue.
Initially, set the bar high and choose only those services which if not operational could cost the
business significant loss or penalty (legal, financial, environmental, goodwill, etc.) Focus on those
business function(s) that must operate continuously or sustain only brief interruptions.
Work with customers to understand what is important to them, don’t let your opinion of criticality
cloud your understanding. A VBF is what the business and customers say that it is. IT
has to learn that a VBF is what is important to the business and not what IT thinks ought to be
important to the business.
However, we in IT may have to help the business and customers isolate the VBF from a larger
understanding of the service. Not all customers understand what underlies IT services, nor can
many peel apart the various aspects of a larger service into smaller parts. For that matter, most
don’t need to either, and it often only muddies the waters. Nevertheless, you must work with
customers and the business to identify critical business functions, and uncover those aspects of
the critical business function that are vital.
For example, working with your customers, it becomes clear that “web” is a critical business
function. Don’t stop here however; “web” is a huge application. What does “web” mean, exactly?
You must get underneath the high-level word used by customers to something more specific,
perhaps on-line order taking. In this example, imagine you and your customers clarify that it’s
not the entire web site that must be available, but rather the ability for customers to check the
status of orders and shipping.
From a business perspective and nomenclature, the “check the status of orders and shipping”
aspect of the “web” service is the VBF. From an IT perspective, the most important service to
maintain and improve is what underpins “checking the status of orders and shipping.”
This is a subtle, but hugely important distinction as it aligns Business and IT. Customers feel that
IT is responsive, understands their needs, and speaks their language. On the other end, IT feels
empowered since it is aligned with the business and motivated to improve service and quality.
Document the VBF and create a “living document” that describes the VBF, why they are
important. Circulate it to gain acceptance by Customers and the Business.
Once you identify the VBF, you need to identify IT services that underpin the critical business
function. For example, using our web application example, essential IT infrastructure and
organization probably include server and networking hardware, applications, internet access
provider, administrators, and recovery policies and procedures. Again, this is a big list, so now
reduce the list to specifics.
Add to the living VBF document a technical section as well. Circulate the now complete document

http://www.itsmsolutions.com/newsletters/DITYvol2iss33.htm (3 of 4)8/22/2006 1:45:04 PM
Vital Business Function Truths

to IT to build awareness of business needs and increase business/IT alignment in the process.
Identify the essential product, people, and process resources required to maintain “check the
status of orders and shipping.” This should be a smaller list, since the scope is reduced. Use the
CMDB to identify related CIs. If there is no CMDB in place, talk to other IT staff to identify
dependencies.

Using Vital Business Functions
Use VBF in Continuity Management, Capacity Management, and Availability Management:
q Continuity Management uses VBF in order to perform risk assessment, disaster avoidance,
and recovery planning
q Availability Management uses VBF in the Availability Plan to design services and maintenance
procedures that meet required availability targets. (Please see DITY vol. 1.2, “Availability
Management on a Budget” for more.)
q

Capacity Management uses VBF in the Capacity Plan to ensure adequate service capacity and
performance. (Please see DITY vol. 1.3, “Capacity Management on a Budget” for more.)

Equipped with your list of VBF, and a mapping of IT Configuration Items (CIs) to critical business
functions, you now have what you need to begin improving quality.

--

Where to go from here:
q
q
q

Subscribe to our newsletter and get new skills delivered right to your Inbox, click here.
Download this article in PDF format for use at your own convenience, click here.
Browse back-issues of the DITY Newsletter, click here.

Related articles:
q
q

Availability Management on a Budget
Capacity Management on a Budget

Entire Contents © 2006 itSM Solutions LLC. All Rights Reserved.

http://www.itsmsolutions.com/newsletters/DITYvol2iss33.htm (4 of 4)8/22/2006 1:45:04 PM

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Dit yvol2iss33

  • 1. itSM Solutions® DITY™ Newsletter Reprint This is a reprint of an itSM Solutions® DITY™ Newsletter. Our members receive our weekly DITY Newsletter, and have access to practical and often entertaining articles in our archives. DITY is the newsletter for IT professionals who want a workable, practical guide to implementing ITIL best practices -- without the hype. become a member (It's Free. Visit http://www.itsmsolutions.com/newsletters/DITY.htm) Publisher itSM Solutions™ LLC 31 South Talbert Blvd #295 Lexington, NC 27292 Phone (336) 510-2885 Fax (336) 798-6296 Find us on the web at: http://www.itsmsolutions.com. To report errors please send a note to the editor, Hank Marquis at hank.marquis@itsmsolutions.com For information on obtaining copies of this guide contact: sales@itsmsolutions.com Copyright © 2006 Nichols-Kuhn Group. ITIL Glossaries © Crown Copyright Office of Government Commerce. Reproduced with the permission of the Controller of HMSO and the Office of Government Commerce. Notice of Rights / Restricted Rights Legend All rights reserved. Reproduction or transmittal of this guide or any portion thereof by any means whatsoever without prior written permission of the Publisher is prohibited. All itSM Solutions products are licensed in accordance with the terms and conditions of the itSM Solutions Partner License. No title or ownership of this guide, any portion thereof, or its contents is transferred, and any use of the guide or any portion thereof beyond the terms of the previously mentioned license, without written authorization of the Publisher, is prohibited. Notice of Liability This guide is distributed "As Is," without warranty of any kind, either express or implied, respecting the content of this guide, including but not limited to implied warranties for the guide's quality, performance, merchantability, or fitness for any particular purpose. Neither the authors, nor itSM Solutions LLC, its dealers or distributors shall be liable with respect to any liability, loss or damage caused or alleged to have been caused directly or indirectly by the contents of this guide. Trademarks itSM Solutions is a trademark of itSM Solutions LLC. Do IT Yourself™ and DITY™ are trademarks of Nichols-Kuhn Group. ITIL ® is a Registered Trade Mark, and a Registered Community Trade Mark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office, and is used here by itSM Solutions LLC under license from and with the permission of OGC (Trade Mark License No. 0002). IT Infrastructure Library ® is a Registered Trade Mark of the Office of Government Commerce and is used here by itSM Solutions LLC under license from and with the permission of OGC (Trade Mark License No. 0002). Other product names mentioned in this guide may be trademarks or registered trademarks of their respective companies.
  • 2. Vital Business Function Truths Subscribe Vol. 2.33 PDF Download Back Issues AUGUST 23, 2006 "Vital Business Function Truths" DITY Weekly Reader The workable, practical guide to Do IT Yourself Many mistakenly think a Vital Business Function (VBF) is an important business function like accounts payable, or even better, accounts receivable. However, this is incorrect, and this misunderstanding results in significant business/IT alignment issues and increased costs to both the business and IT. http://www.itsmsolutions.com/newsletters/DITYvol2iss33.htm (1 of 4)8/22/2006 1:45:03 PM
  • 3. Vital Business Function Truths By Hank Marquis Almost everyone thinks they know what a Vital Business Function is, but in reality, many hold a mistaken understanding and are therefore not identifying or using them to improve IT service quality correctly. From an IT Infrastructure Library® (ITIL®) perspective, a VBF describes some critical element of a business process underpinned by IT. A VBF is not normally hank an entire business function like accounts receivable or even accounts receivable, MARQUIS but rather a critical aspect of a business function. An often cited example is that of an Automated Teller Machine (ATM). A business critical aspect of ATM service is dispensing cash when needed. A not so critical element of an ATM service is printing receipts, which while important, is not so vital to customer retention. A VBF related to the ATM service is dispensing cash. Neither the ATM service nor the printing of receipts is a VBF. Articles E-mail Bio This is a critical distinction because when IT focuses on the wrong aspects of business functions it wastes money and other critical resources by “over engineering” the wrong solution for the wrong reasons. Misunderstanding VBF can result in the classic business/IT alignment issue: downtime is decreasing, but instead of improving, customer satisfaction seems to be decreasing. This dilemma is due to IT focusing on traditional “top 10” lists and other technical driven measures instead of using VBF to prioritize IT operations. The ITIL and many authors and trainers all mention VBF, but few describe what a VBF is, and fewer indicate how to define and use them. Following I discuss the real purpose of Vital Business Functions, how to establish them, and how to use them. Vital Business Functions Most of the problems associated with VBF come from not realizing what a VBF is. Another good example regarding VBF is the cell phone. Regardless of all the marketing hype and excitement about ring tones and cameras, the cell phone service VBF is the ability to send and receive calls -without this basic fundamental capability, ring tones and photo taking are mute points. Following this analogy to conclusion then, spending lots of IT resources supporting ring tones and cameras would be wasted effort if the VBF (send/receive calls) was not available. Clearly, some aspects of most business functions are more vital than others. These are the VBF that we in IT need to identify and support. We in IT can only discover the real VBF through conversations with the business, customers, and users. Understanding IT at this level helps IT accomplish some important goals: q Coordinates with Customers to understand what is important to the business q Translates technical IT operational activities into business activities q Provides an agreed listing of the important aspects of business on which IT should focus http://www.itsmsolutions.com/newsletters/DITYvol2iss33.htm (2 of 4)8/22/2006 1:45:04 PM
  • 4. Vital Business Function Truths Identifying VBF can be difficult since IT often thinks it knows what’s best based on common sense, or at least what we in IT believe to be common sense. How to Determine VBF To determine VBF begin by identifying critical business services -- those services the business depends upon. These are business functions without which the organization cannot continue. Initially, set the bar high and choose only those services which if not operational could cost the business significant loss or penalty (legal, financial, environmental, goodwill, etc.) Focus on those business function(s) that must operate continuously or sustain only brief interruptions. Work with customers to understand what is important to them, don’t let your opinion of criticality cloud your understanding. A VBF is what the business and customers say that it is. IT has to learn that a VBF is what is important to the business and not what IT thinks ought to be important to the business. However, we in IT may have to help the business and customers isolate the VBF from a larger understanding of the service. Not all customers understand what underlies IT services, nor can many peel apart the various aspects of a larger service into smaller parts. For that matter, most don’t need to either, and it often only muddies the waters. Nevertheless, you must work with customers and the business to identify critical business functions, and uncover those aspects of the critical business function that are vital. For example, working with your customers, it becomes clear that “web” is a critical business function. Don’t stop here however; “web” is a huge application. What does “web” mean, exactly? You must get underneath the high-level word used by customers to something more specific, perhaps on-line order taking. In this example, imagine you and your customers clarify that it’s not the entire web site that must be available, but rather the ability for customers to check the status of orders and shipping. From a business perspective and nomenclature, the “check the status of orders and shipping” aspect of the “web” service is the VBF. From an IT perspective, the most important service to maintain and improve is what underpins “checking the status of orders and shipping.” This is a subtle, but hugely important distinction as it aligns Business and IT. Customers feel that IT is responsive, understands their needs, and speaks their language. On the other end, IT feels empowered since it is aligned with the business and motivated to improve service and quality. Document the VBF and create a “living document” that describes the VBF, why they are important. Circulate it to gain acceptance by Customers and the Business. Once you identify the VBF, you need to identify IT services that underpin the critical business function. For example, using our web application example, essential IT infrastructure and organization probably include server and networking hardware, applications, internet access provider, administrators, and recovery policies and procedures. Again, this is a big list, so now reduce the list to specifics. Add to the living VBF document a technical section as well. Circulate the now complete document http://www.itsmsolutions.com/newsletters/DITYvol2iss33.htm (3 of 4)8/22/2006 1:45:04 PM
  • 5. Vital Business Function Truths to IT to build awareness of business needs and increase business/IT alignment in the process. Identify the essential product, people, and process resources required to maintain “check the status of orders and shipping.” This should be a smaller list, since the scope is reduced. Use the CMDB to identify related CIs. If there is no CMDB in place, talk to other IT staff to identify dependencies. Using Vital Business Functions Use VBF in Continuity Management, Capacity Management, and Availability Management: q Continuity Management uses VBF in order to perform risk assessment, disaster avoidance, and recovery planning q Availability Management uses VBF in the Availability Plan to design services and maintenance procedures that meet required availability targets. (Please see DITY vol. 1.2, “Availability Management on a Budget” for more.) q Capacity Management uses VBF in the Capacity Plan to ensure adequate service capacity and performance. (Please see DITY vol. 1.3, “Capacity Management on a Budget” for more.) Equipped with your list of VBF, and a mapping of IT Configuration Items (CIs) to critical business functions, you now have what you need to begin improving quality. -- Where to go from here: q q q Subscribe to our newsletter and get new skills delivered right to your Inbox, click here. Download this article in PDF format for use at your own convenience, click here. Browse back-issues of the DITY Newsletter, click here. Related articles: q q Availability Management on a Budget Capacity Management on a Budget Entire Contents © 2006 itSM Solutions LLC. All Rights Reserved. http://www.itsmsolutions.com/newsletters/DITYvol2iss33.htm (4 of 4)8/22/2006 1:45:04 PM