This document discusses traditional and professional distributor management. Traditional distributor management focuses on logistics, incentives, pricing, and policies. Professional distributor management emphasizes performance management and distributor motivation through communication, involvement, appreciation, and incentives. It also discusses problems that can arise like channel conflict and lack of transparency. The document lists the top turn-offs for distributors as quality issues, lack of stock, poor communication, incompetent product launches or staff. Finally, it outlines the 10 best qualities of a distributor's KPI including customer experience, operational excellence, ethical compliance, and strategic opportunities.