The document describes an app called Ethical Shopper that aims to help consumers make more informed purchasing decisions. The app allows users to scan product barcodes to receive a headline score on factors like sustainability, workers' rights, and animal welfare. It also provides personalized recommendations based on a user's scan and purchase history to help navigate the many choices in stores and select options aligned with their values.

1. ES
Ethical Shopper
Distribution Strategy
Stanford Venture Lab 2012
technology entrepreneurship

2. Description
We connect consumers with this relevant information
through an intuitive and powerful mobile app that can
scan barcodes and return a headline score across a
range of important factors such a sustainability,
community/workers rights and animal rights etc.
We also provide useful and relevant product and
services recommendations based on tracked user ID
behavior (what did they scan, what did they purchase,
where, when etc).

3. The dilemma – so many choices
Which is the best?

4. What about when it does have
a label?

5. We need an App that tells you
the truth – in plain language