The Ethical Shopper mobile app scans barcodes to provide consumers with a headline score on a product's sustainability, community and worker rights, and animal rights. It also tracks user scanning and purchase behavior to provide personalized recommendations on ethical products and services. The app aims to help consumers make informed choices from the many options available that can be difficult to evaluate based on labels or certifications alone.

1. ES
Ethical Shopper
Blackberry App World
Stanford Venture Lab 2012
technology entrepreneurship

2. Description
We connect consumers with this relevant information
through an intuitive and powerful mobile app that can
scan barcodes and return a headline score across a
range of important factors such a sustainability,
community/workers rights and animal rights etc.
We also provide useful and relevant product and
services recommendations based on tracked user ID
behavior (what did they scan, what did they purchase,
where, when etc).

3. The dilemma – so many choices
Which is the best?

4. What about when it does have
a label?

5. We need an App that tells you
the truth – in plain language