Mobile application on medical supply retailer and pathology service

1. MARKETING PLAN FOR
MOBILE APP

4. Situation
This mobile application will work as a intermediate between the
customer & different medical supply retailers and pathology
services.
Will help the customer to pay reasonable price.
Provides the highest level of diagnosis accuracy and services
possible at customer doorsteps.

5. Situation Analysis
 Currently there are lots of Medical Retailer and Pathology companies
but there is no particular platform for this unique kind of initiative .
 This app offers unique and technologically advanced anatomic
pathology services to you, your patients, and the community.
 This will provide a link between the companies and the patient.

7.  India has second largest population in the world so larger
section of population not able to get affordable health
checkup and medicine.
In this era, internet reaches far away every corners in the
country so its now easy to expand the service through this
“iMediPath” app.

10. Medicine and Medical equipment supplier.
Pathology and Diagnostics service provider.

13. Products & Service
Pathology at customer site using our fleet of mobile labs
with on-site reporting of diagnosis and margin evaluation.
 Pathology Services is a physician owned and managed
Anatomic Pathology practice. Through careful gross
examination, macroscopic dissection, and microscopic
evaluation, team of specialized staff pathologists render a
diagnosis using the most scientifically advanced methods
available.

15. We opted cost oriented pricing strategy
first we calculated the cost of acquiring
or making a product or service and
their expenses of doing business. Then
we add projected profit margin of
these figures to arrive at a price.

17. Infrastructure
We have to arrange pathology equipment, pathologists, machine
operators, sample collector, mobile pathology car or bus.
And also developed internet network to add all these things to
one platform.

18. Process
Firstly will design a user friendly interference which can be easily use
by customer & companies.
Then a unit will contact to various companies for collaboration and a
separate unit will contact to sponsors.
Managing unit will be there to maintain a link between service
provider, companies and customers.

19. Disclaimer
Created by
Saurabh Shukla
SLIET Longowal
During Internship Under
Prof. Sameer Mathur
IIM Lucknow