This document discusses principles of disruptive design. It emphasizes that disruptive design requires careful planning of both design and interactions to evoke an addictive element. Key aspects of disruptive design include a focus on usability, personalization, simplifying complexity, and leveraging psychographic triggers. Metrics like interaction time and clicks at decision points can indicate how well a design includes disruptive elements. The overall goal is to create intuitive, engaging interfaces that encourage exploration and drive user actions.

2. Design + Interaction
+ Planning =
Disruptive Triggers
A unique design and well thought out
interactions that are tested and planned
evoke by nature an addictive element.

3. In order to understand the pen you must understand the paper.
— Raymond A.Monaco

4. Factors in Disruptive Design
• A design that is
disruptive dosent have
to be a “Grand Design”
or a Reflective Design. It
does however have to
be behavioral with a
visceral design overlay
that has a call to action
decision making focus.

5. Getting started with Disruptive Interfaces
Disruptive features not only
include design, the user
experience and individual
interactions. It requires a
child like simplicity for things
to be understood in a fast
clear manner.
Then the disruptive design
measures can be
implemented.

6. Disruptive Design Concepts
• Rules for Disruptive Design
• Focus on Users needs and
accommodating features.
• Modular user interface. Allow the users to
skin, modify, share and rebuild their
approach to the information.
• Promotive features that entice the user
with revenant information tidbits.
• Behavioral design by nature “helps you
do something” therefore based upon the
task oriented goals and objectives can
design

7. Removing complexity increases Disruptive
Oppertunites
• When designing for disruptive
interfaces it is important to
understand that if the user
interface is complex then it will
decrease disruptive triggrs and
functionality.
• The Seratto DJ Application has
very little disruptive features
and violates many usability
concepts and principles.
• A genuine disruptive design
pattern would have features
and functions that provide the
user with opportunities for high
reward interactions.

8. Complexity decreases disruptiveness
• If a user interface violated “Hicks Law” it
will inherently be a user experience with
no disruptive qualities.
• Similarly if the 80/20 rule applied to
design has the appropriate 20% (with an
disruptive overlay, there will be an
inherent increase in disruptiveness. This
is one of the key principals in
architecting a great disruptive design.
• Disruptive design can be a value added
trigger if it is planned out and
implemented in a manner that enhances
the user experience.

9. Top 10 Disruptive design principles
• Decrease complexity in the user interface and in the task flow.
• Make the user interfaces natural and intuitive.
• Personalization is essential; elements the evoke a familiars between the user and the application are essential.
• Historical recommendations based upon preferences.
• Simplify complex interactions and create a natural relationship between user and application.
• Use social media in a invasive manner. (Simple, useful and polite)
• Innovate the user interface with new way to interface that are simple and self explanatory.
• Have engaging content that makes users want to see whats next.
• Build interactions that enable a high level of enjoyability
• Exploration factor; have a user interface which enables a user to want to explore based upon a dynamic and
new navigation.

10. Disruptive Design Indicators
• From a data analytics perspective
here as some indicators to measure
the “ Proximity and Contrast” of
disruptive design functions in your
user interface & system.
• Pages or screens that have high
interaction time durations on
decision points
• Pages that have increased user
interactions, and clicks, where
disruptive triggers are present.

11. The internet of things
This does not detract or add value to the Disruptive Design
Design disruptors can be executed to drive enhanced interactions

12. A Tactical Approach to Disruptive Design
• Decision points when asking a user to
do something is a natural point to add a
deign disruptor.
• Initial introduction to mobile or app
based programs is a good introduction
to a disruptive feature.
• Transitions to different application of
software functions is also a good
waypoint to introduce disruptive
technology or design elements.
• Interactions between devices like an
apple watch and a iPad or iPhone are
great interaction opportunities to display
disruptive design interaction patterns.

13. Leveraging psychographic
triggers in disruptive design
The ability to cause definitive and
memorable actions are base on disruptive
design elements.
The definition of psychographic elements in
disruptive design are as follows: ( In order
for it to be disruptive it must:)
• Have a clear perceived reward for the
user. (reward)
• A perception of unique abilities tied to
personalized interactions (benefit)
• Reinforce expectations of exclusivity and
uniqueness form a app perspective.
(expectations)
• Build unique functionality and beneficial
features (value)

14. –Raymond A. Monaco
“Simplicity + Innovation x Creative Functionality = increased
disruptive design.”
The formula for creating disruptive design.

15. The UX Guru {Thank you}
Twitter @raymondmonaco
Portfolio www.raymondmonaco.com
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