Tiwanaku was an ancient civilization located in modern-day Bolivia that flourished between AD 500-1000. It featured monumental architecture made of stone, including pyramidal platforms and inverted-L shaped structures. The civilization constructed massive sculptures and used advanced hydraulic techniques for irrigation.

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Tiwanaku
AD 500-1000

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 “Imagination” and “engineering” = “Imagineering”
 Freedom to dream, create and do. Imagineering is a
state of mind.
Imagineering

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 All Disney parks are fit to scale.
 Disneyland parks (space) are large enough to
accommodate guests, rides, attractions and everything
else you want and dream.
Location

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 Make use (or don‟t make use) of the surrounding
environment.
 Consider the landscape (mountains, trees, animals,
plains)
 „‟ the climate (hot desert, humid jungle, ice polar caps,
subterranean)
 „‟ the sky (sun, moon, stars, celestial events)
 „‟ the waters (oceans, lakes, lagoons)
 Designers pay attention to how climate, weather, and
natural lighting affect the perception of architectural
form.
Environment

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Themes and Mini-
Thresholds

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 Imagineers take the existing environment (selected) and
transform a space into a story place.
 Structured entrances and exits, walkways and landscape.
 Designing an experience (within the lands, attractions and
shows) requires Imagineers to develop and design
sequences of experiences.
 “we position images in places where guests will most
naturally direct their attention, and we light them for
maximum effect.”
 “we devise sequences to reveal the stages of the story‟s
emotional journey.”
Visual Story Telling

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 Disneyland‟s rides tell stories. In a vehicle, guests are
taken and directed to images (lighting, size, positions
relative to others, smell and height )
 While rides and shows may be controlled, the park
also allows guests to have an “uncontrolled”
experience. (i.e., Strolling down Main Street.)
 Main Street is an example of a guided “uncontrolled”
experience rather than a controlled experience. (guests
set their own pace, decided where to stop, what to
purchase etc. )
Controlled Experiences

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 Color is a direct experience: people see color, and
they feel color‟s emotional effects. Color is just one of
many way to communicate ideas. (Hench, 103)
 Colors: draw in guests, catches the eyes, directs and
focuses attention.
 Color is a language: to which people respond--both
consciously and unconsciously.
 Guests have countless associations with color, some
very personal and some based on shared cultural
experiences.
Color

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 Architecture design (replicate, borrow, innovate)
 Enclosed or open location
 Stage area and set
 Stage lighting
 Setting arrangements
 Location (inside or outside the center)
 Ideological message(s) embedded in the performance
 Indoor/outdoor amphitheater – the role of sound
Performance

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 Characters are well known, act as symbols (i.e.,
fantasy, American entertainment, personal
connections/emotions )
 Characters appear in both two- and three-
dimensional forms.
 Seeing and experiencing the characters. Brought to
life. All things are possible.
The Characters

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 The question was asked, “is there a market outside
the park?”
 Walt convinced corporations (Pepsi-Cola Company,
Ford Motor Company, and General Electric) to
sponsor the shows
Life Outside the Park