Disney manages to succeed domestically and internationally through its expansive parks that attract millions of daily visitors across the US and world. Domestically, Walt Disney World spans over 25,000 acres with 4 theme parks, 300 dining locations, and 25,000 hotel rooms. International visitors make up 18-22% of Walt Disney World attendance and spent $87.1 billion on US travel in the first half of the year. Disney further appeals to international travelers through its unique attractions, widespread brand recognition, variety of characters, and specialized resorts.

1. International Mouse of
Mystery:
How Does Disney Manage to Succeed
Domestically and Internationally?
By: Amanda Joy Wood

2. Overview of Domestic Disney Parks
● Every day, 250,000 guests make their way to and from
Walt Disney World's various theme parks, attractions and
hotels via a mass transit system that consists of more than
270 buses, 12 monorail trains and a fleet of boats and
water taxis.
● Walt Disney World spans 25,000 acres and 42 square
miles. Disney's Animal Kingdom alone occupies 403 acres.
Less than 34 percent of this has been developed, although
a quarter has been designated as a wilderness preserve.

3. Overview of Domestic Disney Parks
● There are almost 25,000 rooms spread across
the resort's hotels, campsites, cabins and Disney
Vacation Club properties. It would take you
more than 68 years to stay in every single one of
these at a rate of one per night.

4. Overview of Domestic Disney Parks
● There are more than 300 dining outlets at the resort, with 350
chefs on staff to help keep guests well-fed. Every year, the resort
serves up 10 million hamburgers, 1.6 million turkey drumsticks,
6 million hotdogs, 9 million pounds of french french fries and
300,000 pounds of popcorn. These are washed down with 75
million Coca-Colas and 13 million bottles of water.
● There are 2,000 acres of turf at Walt Disney World, requiring
450,000 mowing miles every year to keep in shape. That's the
equivalent of 18 trips around the Earth at the equator!

5. Domestic Disney Tourism

6. How Does International Tourism
Affect Disney Domestically?
• International traffic jumped 7% at both
Walt Disney World and Disneyland,
outpacing domestic attendance growth at
the two resorts.
• International tourists make up a bigger
piece of the pie at Disney World, where
they typically comprise between 18% and
22% of total attendance.

7. How Does International Tourism
Affect Disney Domestically?
• Foreign visitors spent an estimated $87.1
billion on U.S. travel and tourism-related
goods and services between January and
June. That includes spending on hotels,
restaurants, entertainment, local
transportation and airfares on U.S.
airlines.
• International visitor spending in June alone
rose 5 percent from a year ago, up to
$14.6 billion.

8. Disney International Park Attendance

9. What About Domestic Disney Parks is
So Appealing to International
Travellers?
● Unique Attractions
● Name and Brand
● Four Parks here vs. one
small park in Paris, Tokyo
● Specialized Resorts
● Cruises

10. A Variety of Characters Allows People of All
Nationalities to Feel a Connection with Disney
Walt Disney’s Net Worth (Market Cap): $103.96 billion
Walt Disney’s Annual Sales: $42.84 billion
● In 2003, Disney studio became the first
studio to obtain revenue of $3 billion
worldwide.
● In 2004, it purchased Pixar Animations,
worth $7.4 billion.
● In 2009, Disney acquired Marvel
Entertainment for $4.24 billion.
● In 2012, Disney acquired Lucasfilm Ltd.,
LLC. for $4.05 billion.

11. Sources
• www.themeparktourist.com
• http://www.iaapa.org/resources/by-park-
type/amusement-parks-and-attractions/industry-
statistics
• https://tourismembassy.com/en/news/tourism-
industry/impacts-of-amusement-parks-on-tourism-
Thanks for Watching!