The document proposes developing an initiative called easyBrandCyprus to promote tourism and unity between the culturally divided areas of Northern and Southern Cyprus. It would position Cyprus as the Mediterranean's most romantic island destination and leverage its ancient myths and modern love stories. The branding approach would connect visitors to cultural sites and anniversaries related to romantic history to eventually attract more long-term investors and social connections between the regions.

1. Project easyBrandCyprus

2. easyBrandCyprus
Issues
North Cyprus vs South Cyprus
Turkey vs Greece
Muslim vs Orthodox

3. easyBrandCyprus
Big Brand Idea
After War...

4. easyBrandCyprus
Big Brand Idea
...Make Love

5. easyBrandCyprus
Viewpoint
Love is...Lust that Lasts

6. easyBrandCyprus
Viewpoint 2
“Opposing cultures can (and do) live and work in
harmony”

7. easyBrandCyprus
Mythologies
From ancient myths...Aphrodite...

8. easyBrandCyprus
Love Story
..To modern myths..
When Stelios met Selma...

9. easyBrandCyprus
Rituals

10. easyBrandCyprus
as a
Social-Business Network
Insiders, Crusaders & Early Converts

11. easyBrandCyprus
Tale of Two Brands
Connecting the
Unsurpassed Beauty of the North
with the
Year-Round Island of the South

12. easyBrandCyprus
Re-position the Brand
Love Cyprus
The Med's Most Romantic Isle

13. easyBrandCyprus
Brand Leadership
Cyprus leads The Med
to a new European 'Romantic' Union

14. easyBrandCyprus
A PR Dream
London – Berlin – Paris - Rome

15. easyBrandCyprus
A PR Dream 2
Anniversaries
of famous & not-so-famous
Romantic Liaisons
at
Home & Abroad

16. easyBrandCyprus
Visitability
Capture
Anniversaries
of
Visitors
to
Cyprus

17. easyBrandCyprus
Viability
From
Visitors
to
Investors

18. Alan 'Brand' Williamson
Award-winning Destination Brand Developer
Major Project
East London Post-Olympic Legacy
Emerging Destination Brands
Website
Brandopia
The Branding Destination for Place Pioneers
Testimonial
“Alan Williamson is the go-to-guy for destination
branding”
- Judy Waytiuk: Award-winning broadcaster & journalist,
Canada